Digital Marketing | Assesments

A Digital Marketing Internship is a hands-on training opportunity for students or recent graduates to gain practical experience in the field of online marketing. Interns work closely with marketing teams to learn and apply strategies across various digital platforms.

What Interns Typically Learn:

SEO (Search Engine Optimization):
Basics of improving website visibility on search engines.
Content Creation & Marketing:
Writing blog posts, social media captions, and ad copy.
Social Media Management:
Scheduling posts, analyzing engagement, and growing followers.
Email Marketing:
Designing newsletters, managing subscriber lists, and tracking open rates.
Google Ads & Analytics:
Understanding paid campaigns and interpreting website traffic data.
Marketing Tools:
Exposure to tools like Canva, HubSpot, Google Analytics, Meta Business Suite, and others.

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D1

1 / 45

1) SEM stands for:

a) Social Engagement Marketing

b) Search Engine Marketing

c) Search Easy Management

d) Social Engine Media

2 / 45

2) Which metric measures how many people clicked on an ad?

a) CTR (Click Through Rate)

b) CPM

c) ROI

d) CPC

3 / 45

3) Which of these is a popular tool for web analytics?

a) Photoshop

b) Trello

c) Canva

d) Google Analytics

4 / 45

4) A blog is a form of:

a) Direct selling

b) Paid advertising

c) SMS marketing

d) Content marketing

5 / 45

5) Which is the backbone of digital marketing campaigns?

a) Content

b) Flyers

c) Brochures

d) Posters

6 / 45

6) What is remarketing in digital marketing?

a) Marketing old products offline

b) Reprinting old ads

c) Selling in retail stores again

d) Targeting customers who visited your site earlier

7 / 45

7) The main objective of digital marketing is to:

a) Limit communication

b) Print more ads

c) Reach global audiences at lower cost

d) Avoid customer feedback

8 / 45

8) What is the advantage of digital marketing over traditional marketing?

a) No engagement

b) Higher cost

c) Real-time tracking and analytics

d) Limited reach

9 / 45

9) SEO stands for:

a) Search Easy Option

b) Search Engine Optimization

c) Social Engagement Option

d) Site Engine Operation

10 / 45

10) In email marketing, CTA stands for:

a) Call to Action

b) Click to Advertise

c) Customer Targeted Ad

d) Campaign Tracking Analysis

11 / 45

11) Which is the MOST measurable advantage of digital marketing?

a) Word-of-mouth

b) Offline sales

c) Tracking conversions

d) Branding

12 / 45

12) SEO focuses on improving:

a) Door-to-door leads

b) Offline sales

c) Paid ad results

d) Website ranking in search engines

13 / 45

13) Hashtags are mostly used in:

a) Websites only

b) Blogs

c) Social Media

d) Email campaigns

14 / 45

14) A/B testing helps marketers to:

a) Print ads in two colors

b) Test radio vs TV ads

c) Compare two versions of ads/webpages

d) Choose between offline stores

15 / 45

15) Content marketing focuses on:

a) Creating valuable and relevant content

b) Spamming customers

c) Ignoring feedback

d) Printing posters

16 / 45

16) Which of the following is an example of inbound marketing?

a) TV advertisements

b) PPC in digital marketing stands for:

c) Social media content

d) Cold calling

17 / 45

17) Which of these terms means users leaving without completing a purchase?

a) Retargeting

b) Bounce rate

c) Conversion

d) Cart abandonment

18 / 45

18) Affiliate marketing means:

a) Offline partnerships only

b) Promoting products and earning commission per sale

c) Selling only through friends

d) Giving free samples

19 / 45

19) Which device is MOST used for digital browsing today?

a) Smart TVs

b) Mobile phones

c) Tablets

d) Desktop

20 / 45

20) Which of these is a long-term strategy in digital marketing?

a) Display ads

b) SEO

c) Social media ads

d) PPC

21 / 45

21) Which one is NOT a type of digital ad targeting?

a) Demographic targeting

b) Interest targeting

c) Shoe size targeting

d) Behavioral targeting

22 / 45

22) PPC in digital marketing stands for:

a) Pay Per Click

b) Pay Per Customer

c) Price Per Click

d) Pay Per Conversion

23 / 45

23) Which of these is NOT a KPI in digital marketing?

a) Pen color used in ads

b) Impressions

c) Clicks

d) Sales conversion rate

24 / 45

24) Which content format is most engaging in digital marketing today?

a) Plain text blogs

b) Static images

c) Audio only

d) Video content

25 / 45

25) Influencer marketing is mainly used on:

a) Radio

b) Social Media Platforms

c) Television only

d) Newspapers

26 / 45

26) Which of the following is an earned media example?

a) Sponsored posts

b) Social media shares

c) Display ads

d) Paid Google ads

27 / 45

27) The ‘organic results’ on Google are achieved through:

a) Paid Ads

b) Flyers

c) SEO

d) Billboards

28 / 45

28) Which of the following is NOT part of digital marketing?

a) Search Engine Marketing

b) Outdoor Billboards

c) Content Marketing

d) Social Media Marketing

29 / 45

29) Which term refers to improving mobile website experience?

a) Offline Marketing

b) Mobile Optimization

c) Desktop SEO

d) SMS Marketing

30 / 45

30) Which of the following measures website traffic?

a) Google Drive

b) YouTube

c) WhatsApp

d) Google Analytics

31 / 45

31) Which is NOT a social media platform?

a) Instagram

b) Facebook

c) Amazon

d) Twitter (X)

32 / 45

32) The most important factor for SEO ranking is:

a) Store banners

b) TV Ads

c) Business cards

d) Backlinks

33 / 45

33) Which is an example of marketing automation?

a) Manual cold calls

b) Sending personalized email campaigns

c) Newspaper inserts

d) Door-to-door sales

34 / 45

34) Which of the following is NOT a digital marketing channel?

a) Television Commercials

b) Email

c) SEO

d) Social Media

35 / 45

35) What is the ultimate goal of digital marketing?

a) Driving sales, leads, and brand growth

b) Making only offline sales

c) Just posting content

d) Printing more flyers

36 / 45

36) Bounce rate in analytics refers to:

a) Number of purchases

b) Emails sent back to sender

c) Visitors leaving after viewing one page

d) Social media likes

37 / 45

37) Which is the largest search engine used globally?

a) Google

b) Bing

c) DuckDuckGo

d) Yahoo

38 / 45

38) Which of these is a paid form of digital marketing?

a) Blogging

b) Organic social media posts

c) SEO

d) PPC

39 / 45

39) Which type of marketing is based on location and proximity?

a) Content marketing

b) Geo-targeting

c) Email marketing

d) Affiliate marketing

40 / 45

40) Which of the following is NOT a benefit of email marketing?

a) Low cost

b) Immediate reach

c) Personalization

d) High printing cost

41 / 45

41) Which social media platform is best for B2B marketing?

a) LinkedIn

b) Instagram

c) Snapchat

d) TikTok

42 / 45

42) In digital marketing, ROI stands for:

a) Rate of Investment

b) Reach on Internet

c) Return on Investment

d) Response on Impression

43 / 45

43) CTR is calculated as:

a) (Sales ÷ Revenue) × 100

b) (Revenue ÷ Clicks) × 100

c) (Visits ÷ Ads) × 100

d) (Clicks ÷ Impressions) × 100

44 / 45

44) Which ad model charges advertisers only when users click on the ad?

a) PPC

b) CPC

c) Both b & c

d) CPM

45 / 45

45) What is Digital Marketing primarily about?

a) Selling products door-to-door

b) Only advertising on TV

c) Printing flyers

d) Marketing using digital channels

Your score is

The average score is 79%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D2

1 / 45

1) Which of the following is an example of snackable content?

a) Memes

b) Whitepapers

c) Research papers

d) E-books

2 / 45

2) Which is a benefit of email newsletters in content marketing?

a) Only offline reach

b) Direct engagement with audience

c) One-time communication

d) Ignoring customer needs

3 / 45

3) Which metric indicates how long users stay on your page?

a) Conversion rate

b) Average session duration

c) CPM

d) ROI

4 / 45

4) What is evergreen content?

a) Paid content only

b) Holiday content

c) Event-based content

d) Content that never loses relevance

5 / 45

5) Ephemeral content refers to:

a) Evergreen blogs

b) Research papers

c) Whitepapers

d) Short-lived content like Instagram Stories

6 / 45

6) Which of the following is the “owned media” in content marketing?

a) Sponsored posts

b) Company website and blog

c) News coverage

d) Paid Google ads

7 / 45

7) Which is a content promotion strategy?

a) Ignoring SEO

b) Writing once and stopping

c) Removing blogs

d) Paid ads, social shares, email marketing

8 / 45

8) CTA stands for:

a) Call to Action

b) Content to Audience

c) Copy to Ads

d) Click to Apply

9 / 45

9) Interactive content includes:

a) Quizzes and polls

b) Flyers

c) Newspaper articles

d) Radio ads

10 / 45

10) Content distribution channels include:

a) Flyers

b) Owned, paid, and earned media

c) Billboards only

d) Printing press

11 / 45

11) What is content auditing?

a) Avoiding SEO

b) Deleting all old content

c) Writing new blogs only

d) Reviewing and analyzing existing content performance

12 / 45

12) What is the primary goal of content marketing?

a) To avoid customer engagement

b) To increase printing costs

c) To directly sell products

d) To provide valuable and relevant content

13 / 45

13) Storytelling in content marketing is important because:

a) It connects emotionally with the audience

b) It lowers engagement

c) It reduces brand trust

d) It makes content boring

14 / 45

14) Which KPI measures if content converts readers into customers?

a) Reach

b) Conversion rate

c) Bounce rate

d) Impressions

15 / 45

15) Which of these is a long-form content format?

a) Instagram story

b) Tweet

c) Blog article

d) Banner ad

16 / 45

16) Content calendars are used for:

a) Measuring ROI only

b) Creating ads

c) Scheduling and planning content

d) Tracking expenses

17 / 45

17) Which metric shows how engaging your content is?

a) Conversion rate

b) Bounce rate

c) Click-through rate (CTR)

d) All of the above

18 / 45

18) ROI in content marketing refers to:

a) Reach over Internet

b) Rate of Interest

c) Ratio of Impressions

d) Return on Investment

19 / 45

19) User-generated content refers to:

a) Press releases

b) Content written by the company

c) Content created by customers

d) Paid ads

20 / 45

20) What does “repurposing content” mean?

a) Using content in multiple formats

b) Writing only one type of content

c) Deleting old content

d) Copying competitor’s content

21 / 45

21) Which of these is short-form content?

a) Social media posts

b) Research studies

c) E-books

d) Whitepapers

22 / 45

22) What is “content curation”?

a) Writing only new content

b) Avoiding customer reviews

c) Collecting and sharing valuable third-party content

d) Deleting old blogs

23 / 45

23) Which format is most commonly used in content marketing?

a) Cold calls

b) Brochures

c) E-books and blogs

d) Billboards

24 / 45

24) Content marketing mainly focuses on building:

a) Cold leads only

b) Short-term sales

c) Printing advertisements

d) Brand awareness and trust

25 / 45

25) What is influencer marketing in content strategy?

a) Creating ads only

b) Ignoring social media

c) Running offline campaigns

d) Collaborating with influencers to promote content

26 / 45

26) Which of the following is NOT part of content marketing?

a) Podcasts

b) TV commercials

c) Whitepapers

d) Infographics

27 / 45

27) Video content is most effective on which platform?

a) YouTube

b) Radio

c) Newspapers

d) Billboard

28 / 45

28) What does a content funnel represent?

a) Printing funnel for brochures

b) Social media likes only

c) Steps from awareness to conversion

d) Paid ad budget

29 / 45

29) Which is an example of gated content?

a) Instagram stories

b) Open tweets

c) E-books requiring email sign-up

d) Free memes

30 / 45

30) Which content type helps in ranking on Google?

a) TV ads

b) SEO blogs

c) Direct mail

d) Flyers

31 / 45

31) Which is a key benefit of content marketing?

a) Focuses only on offline marketing

b) Builds long-term customer trust

c) Avoids online presence

d) Increases printing cost

32 / 45

32) A case study is effective because it shows:

a) Real examples of success with data

b) Only memes

c) Irrelevant statistics

d) Random marketing tactics

33 / 45

33) SEO-friendly content requires:

a) Plagiarism

b) No keywords

c) Proper keyword research and optimization

d) Random keywords

34 / 45

34) Which platform is best for professional B2B content?

a) Instagram

b) Snapchat

c) LinkedIn

d) TikTok

35 / 45

35) Podcasting in content marketing is effective because:

a) It decreases reach

b) It is expensive only

c) It ignores storytelling

d) It builds audio connection with audience

36 / 45

36) A call-to-action (CTA) in content marketing encourages:

a) Ignoring content

b) Watching TV ads

c) Printing flyers

d) Taking the next step (subscribe, buy, sign up)

37 / 45

37) Why is consistency important in content marketing?

a) Confuses audience

b) Wastes time

c) Builds trust and recognition

d) Lowers engagement

38 / 45

38) A good content marketing strategy always starts with:

a) Audience research

b) Mass emailing

c) Copying competitors

d) Random posting

39 / 45

39) Which of the following is an example of content marketing?

a) Flyers

b) Cold calls

c) TV Ads

d) Blog posts

40 / 45

40) Which is an example of visual content marketing?

a) Infographics

b) Radio jingles

c) TV news

d) Cold calls

41 / 45

41) Which content format is best for B2B marketing?

a) Whitepapers & case studies

b) Memes

c) Short Instagram reels only

d) TV ads

42 / 45

42) Which tool is used for designing infographics?

a) Excel

b) Canva

c) MS Word only

d) PowerPoint only

43 / 45

43) What is pillar content?

a) Random posts

b) Paid TV ads

c) Core, comprehensive content that supports clusters

d) One-line tweets

44 / 45

44) Content personalization means:

a) Writing general blogs

b) Copying competitor’s style

c) Ignoring customer needs

d) Customizing content for specific users

45 / 45

45) A “buyer persona” is:

a) A fictional profile of your target customer

b) A competitor

c) A company employee

d) A real buyer only

Your score is

The average score is 0%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D3

1 / 43

1) The ultimate objective of PPC campaigns is to:

a) Increase impressions

b) Reduce ad budget

c) Generate conversions at optimal cost

d) Increase bounce rate

2 / 43

2) Which keyword match type shows ads when the query contains the exact phrase?

a) Phrase Match

b) Negative Match

c) Exact Match

d) Broad Match

3 / 43

3) Which of these is NOT a Google Ads bidding strategy?

a) Target CPA

b) Maximize Clicks

c) PageRank

d) CPM

4 / 43

4) Which tool is used for keyword research in Google Ads?

a) Google Analytics

b) Keyword Planner

c) Trends

d) Search Console

5 / 43

5) The formula for CTR (Click Through Rate) is:

a) Clicks ÷ Impressions × 100

b) Impressions ÷ Clicks × 100

c) Clicks ÷ Conversions × 100

d) Conversions ÷ Impressions × 100

6 / 43

6) In Google Ads, what is the maximum number of headlines allowed in RSA?

a) 10

b) 20

c) 5

d) 15

7 / 43

7) In Google Ads, RSA stands for:

a) Responsive Search Ads

b) Relevant Search Ads

c) The Ad Rank formula is:

d) Real-time Search Ads

8 / 43

8) The relevance of an ad to the user’s search query is called:

a) CTR

b) Ad Position

c) Ad Rank

d) Ad Relevance

9 / 43

9) . In display advertising, banner ads are generally charged on the basis of:

a) CPC or CPM

b) Flat monthly fee

c) CTR

d) CPA only

10 / 43

10) Which metric is used to measure how often people click your ad after seeing it?

a) CTR

b) CPC

c) Bounce Rate

d) Conversion Rate

11 / 43

11) What is the benefit of using Responsive Search Ads (RSA)?

a) Only one headline is allowed

b) Fixed ad text only

c) Lower quality score

d) Ads adjust automatically with best-performing combinations

12 / 43

12) In PPC advertising, the advertiser pays when:

a) To create a business plan.

b) Ad is shared

c) Ad is displayed

d) Ad is clicked

13 / 43

13) Which of the following is NOT a Google Ads campaign type?

a) Video

b) SEO

c) To create a business plan.

d) Search

14 / 43

14) The Ad Rank formula is:

a) CPC Bid × Quality Score

b) Impressions × CTR

c) Conversion ÷ Spend

d) Budget ÷ Clicks

15 / 43

15) Which bidding strategy focuses on achieving the highest conversion value within budget?

a) Maximize Clicks

b) Manual CPC

c) Target CPA

d) Target ROAS

16 / 43

16) In Google Ads, what does ROAS stand for?

a) Rate of Ad Success

b) Revenue of Ad Sales

c) Reach of Ad Strategy

d) Return on Ad Spend

17 / 43

17) Which keyword match type is most restrictive?

a) Phrase Match

b) Negative Match

c) Exact Match

d) Broad Match

18 / 43

18) Which report shows performance by device type?

a) Platform Report

b) Impression Report

c) User Report

d) Device Report

19 / 43

19) In Google Ads, which keyword match type shows ads for synonyms and related searches?

a) exact Match

b) Negative Match

c) Phrase Match

d) Broad Match

20 / 43

20) Which factor directly influences Ad Rank?

a) Budget only

b) Impressions only

c) Competitor ads

d) Bid amount & Quality Score

21 / 43

21) In Google Ads, CPM stands for:

a) Cost Per Thousand Impressions

b) Conversion Per Metric

c) Clicks Per Million

d) Cost Per Million

22 / 43

22) Which ad format includes images of products, price, and store name?

a) Video Ad

b) Display Ad

c) Search Ad

d) Shopping Ad

23 / 43

23) Which campaign type is best for promoting e-commerce products?

a) Search

b) Display

c) Shopping

d) Video

24 / 43

24) Which is the Google Ads remarketing list for those who visited a site but didn’t convert?

a) Custom Remarketing

b) Dynamic Remarketing

c) Abandoned Visitors List

d) Standard Remarketing

25 / 43

25) Which of these is NOT an ad extension?

a) Callout

b) Sitelink

c) Meta Tag

d) Structured Snippet

26 / 43

26) Which bidding strategy is used to maximize the number of clicks within a budget?

a) Target CPA

b) Manual CPC

c) Target ROAS

d) Maximize Clicks

27 / 43

27) What is a negative keyword used for?

a) To stop ads from showing on irrelevant searches

b) To increase CPC

c) To boost CTR

d) To increase impressions

28 / 43

28) Which report in Google Ads helps identify search terms that triggered your ads?

a) Conversion Report

b) Impression Report

c) Search Term Report

d) Keyword Report

29 / 43

29) Which campaign type shows ads on YouTube?

a) Search

b) Video

c) Display

d) Shopping

30 / 43

30) Which campaign goal is best for lead generation?

a) Leads

b) App promotion

c) Brand awareness

d) Website traffic

31 / 43

31) In Google Ads, which metric shows average position of ads?

a) Average CPC

b) Avg. Position

c) CTR

d) Ad Rank

32 / 43

32) The default ad rotation setting in Google Ads is:

a) Rotate indefinitely

b) Optimize: Prefer best performing ads

c) No rotation

d) Rotate evenly

33 / 43

33) Which metric shows how often an ad is shown?

a) CPC

b) Impressions

c) CTR

d) Conversions

34 / 43

34) What is the main benefit of ad extensions?

a) Block competitor ads

b) Reduce CPC

c) Increase ad size and provide more info

d) Lower impressions

35 / 43

35) Which Google Ads extension shows a phone number?

a) Callout Extension

b) Call Extension

c) Sitelink Extension

d) Structured Snippet

36 / 43

36) Which campaign type shows ads in Gmail?

a) Video

b) Search

c) Display

d) Shopping

37 / 43

37) In PPC, what is Ad Scheduling used for?

a) Blocking keywords

b) Improving ad text

c) Setting ad display times

d) Increasing CTR

38 / 43

38) The quality score in Google Ads depends on:

a) Ad relevance, CTR, and landing page experience

b) Campaign duration

c) Daily budget

d) Bid amount only

39 / 43

39) Which type of targeting allows showing ads to users who previously visited your site?

a) Remarketing

b) Contextual targeting

c) Demographic targeting

d) Interest targeting

40 / 43

40) In Google Ads, what is Dynamic Search Ads used for?

a) Showing ads based on website content

b) Shopping ads only

c) Display ads only

d) Creating random ads

41 / 43

41) Which metric is used to calculate Cost Per Acquisition (CPA)?

a) Cost ÷ Impressions

b) Cost ÷ Clicks

c) Cost ÷ Conversions

d) Cost ÷ CTR

42 / 43

42) In Google Ads, CPC stands for:

a) Cost Per Conversion

b) Cost Per Click

c) Click Per Cost

d) Conversion Per Click

43 / 43

43) Which of the following is NOT a metric in Google Ads?

a) CTR

b) Bounce Rate

c) CPM

d) Equity Shares

Your score is

The average score is 0%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D4

1 / 45

1) What is a 301 redirect?

a) Canonical tag

b) Broken link

c) Temporary redirect

d) Permanent redirect

2 / 45

2) Which of these is an on-page SEO factor?

a) Backlinks

b) Page Speed

c) Social Shares

d) Guest Posts

3 / 45

3) Which Google tool shows website indexing issues?

a) Google Drive

b) Google Search Console

c) Google Docs

d) Google Analytics

4 / 45

4) What is the main purpose of schema markup?

a) To help search engines understand content better

b) To design websites

c) To remove duplicate pages

d) To create backlinks

5 / 45

5) Which tag improves image SEO?

a) <footer> tag

b) <br> tag

c) <span> tag

d) tag

6 / 45

6) What does mobile-first indexing mean?

a) Only mobile apps are indexed

b) Mobile keywords are ignored

c) Desktop version is prioritized

d) Mobile version is prioritized for indexing

7 / 45

7) What is Google’s E-A-T principle?

a) External Anchor Tag

b) Engine Algorithm Test

c) Expertise, Authoritativeness, Trustworthiness

d) Easy-Access-Tracking

8 / 45

8) Which of these affects local SEO the most?

a) Google Business Profile

b) PPC campaigns

c) Email marketing

d) TV advertisements

9 / 45

9) What is the primary goal of SEO?

a) Increase ad spend

b) Create more social profiles

c) Buy paid traffic

d) Improve website ranking on search engines

10 / 45

10) What does SERP stand for?

a) Search Engagement Report Page

b) Search Engine Ranking Page

c) Social Engagement Results Page

d) Search Engine Results Page

11 / 45

11) What does DA stand for in SEO?

a) Domain Analysis

b) Digital Ads

c) Data Analytics

d) Domain Authority

12 / 45

12) What is a sitemap used for?

a) To host advertisements

b) To store user data

c) To create site content

d) To guide search engines in crawling a site

13 / 45

13) Which tool is best for analyzing website traffic?

a) Slack

b) Canva

c) Trello

d) Google Analytics

14 / 45

14) Which is a free SEO tool by Google?

a) SEMrush

b) Google Search Console

c) Ahrefs

d) Moz Pro

15 / 45

15) Which metric measures how long users stay on your site?

a) Dwell time

b) CTR

c) Bounce rate

d) CPC

16 / 45

16) What is the role of LSI keywords?

a) To remove duplicate keywordsv

b) To spam content

c) To add irrelevant keywords

d) To provide related keywords for context

17 / 45

17) Which type of SEO involves optimizing your website’s code, structure, and content?

a) Technical SEO

b) Off-page SEO

c) On-page SEO

d) Local SEO

18 / 45

18) What is a nofollow link?

a) A link that passes SEO value

b) A link ignored by search engines for ranking

c) A paid link

d) A broken link

19 / 45

19) What does CTR mean in SEO?

a) Customer Targeting Rate

b) Click Through Rate

c) Content Traffic Report

d) Conversion Tracking Ratio

20 / 45

20) What is the ideal keyword density for SEO?

a) 30–40%

b) No keywords needed

c) 1–2%

d) 10–20%

21 / 45

21) Which is a core web vital?

a) Largest Contentful Paint (LCP)

b) Guest posts

c) Meta keywords

d) Paid advertising

22 / 45

22) What does SEO stand for?

a) Search Engine Option

b) Search Engine Optimization

c) Social Engagement Optimization

d) Search Engine Operation

23 / 45

23) Which tool is used for keyword research?

a) Photoshop

b) WordPad

c) Ahrefs

d) Dropbox

24 / 45

24) What is keyword stuffing?

a) Overusing keywords unnaturally

b) Replacing all words with keywords

c) Ignoring keywords

d) Using keywords naturally

25 / 45

25) What is bounce rate?

a) isitors clicking many links

b) Visitors clicking many links

c) Visitors leaving after viewing one page

d) Visitors filling forms

26 / 45

26) What is a backlink?

a) A link to your own internal page

b) A footer link

c) A link pointing to your website from another website

d) A broken link

27 / 45

27) What is a breadcrumb in SEO?

a) Navigation trail showing website hierarchy

b) Backlink from a blog

c) Broken link

d) Meta keyword

28 / 45

28) What is keyword cannibalization?

a) Using long-tail keywords

b) Ignoring keywords

c) Buying keywords

d) Targeting multiple pages for the same keyword

29 / 45

29) What is an XML sitemap?

a) A paid tool

b) A social sharing link

c) A visual site map for users

d) A code-based map for search engines

30 / 45

30) Which algorithm update focuses on content quality?

a) Penguin

b) Panda

c) Pigeon

d) Hummingbird

31 / 45

31) Which is an example of off-page SEO?

a) Meta description writing

b) Internal linking

c) Guest posting

d) Title optimization

32 / 45

32) Which of these can negatively affect SEO?

a) Duplicate content

b) Fast-loading pages

c) High-quality backlinks

d) Proper site structure

33 / 45

33) Which factor directly affects site speed?

a) Number of followers

b) Image compression

c) Guest posts

d) Social media posts

34 / 45

34) Which keyword type is most specific?

a) Exact match keywords

b) Short-tail keywords

c) Broad keywords

d) Long-tail keywords

35 / 45

35) Which of the following is a black-hat SEO technique?

a) Fast loading pages

b) Cloaking

c) Guest blogging

d) Mobile optimization

36 / 45

36) What is anchor text?

a) Clickable text in a hyperlink

b) Text inside the image tag

c) A meta description

d) Text around a video

37 / 45

37) Which is NOT a ranking factor in Google?

a) Mobile-friendliness

b) Page load speed

c) Number of social media followers

d) Quality content

38 / 45

38) What is canonicalization in SEO?

a) Removing meta tags

b) Choosing a preferred URL for duplicate content

c) Creating duplicate content

d) Keyword analysis

39 / 45

39) What is the importance of HTTPS in SEO?

a) It improves security and is a ranking factor

b) It makes the website slower

c) It replaces keywords

d) It increases ad revenue

40 / 45

40) What is a featured snippet?

a) A short summary displayed on top of search results

b) A website’s footer text

c) A paid ad on Google

d) A keyword tool

41 / 45

41) Which tag is essential for SEO?

a) <div>

b) <span>

c) <footer>

42 / 45

42) What is the purpose of Google Analytics in SEO?

a) To create backlinks

b) To remove keywords

c) To write meta descriptions

d) To track website traffic and performance

43 / 45

43) What is the purpose of robots.txt?

a) To improve backlinks

b) To manage site speed

c) To control search engine crawling

d) To block users

44 / 45

44) Which of the following is a search engine?

a) Bing

b) Facebook

c) WhatsApp

d) Instagram

45 / 45

45) What is the ideal meta title length for SEO?

a) 100–150 characters

b) 30–60 characters

c) 10–20 characters

d) 200+ characters

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Digital Marketing D5

1 / 46

1) Which placement is exclusive to Instagram?

a) Right Column

b) Stories

c) Feed

d) Messenger

2 / 46

2) Which feature helps advertisers show ads to people similar to their customers?

a) Lookalike Audience

b) Custom Audience

c) Core Audience

d) Saved Audience

3 / 46

3) What does Meta Ads primarily include?

a) Facebook Ads

b) Both A and B

c) Instagram Ads

d) LinkedIn Ads

4 / 46

4) Which type of bidding strategy allows advertisers to set a maximum cost per action?

a) Bid Cap

b) Lowest Cost

c) Cost Cap

d) Target ROAS

5 / 46

5) Which is the last step in setting up a Meta Ads campaign?

a) Publishing the ad

b) Selecting campaign objective

c) Setting budget and schedule

d) Choosing audience

6 / 46

6) Which metric measures the number of times an ad is shown?

a) Impressions

b) CTR

c) CPC

d) Reach

7 / 46

7) What does CPC stand for in Meta Ads?

a) Cost Per Click

b) Clicks Per Conversion

c) Campaign Per Cost

d) Cost Per Campaign

8 / 46

8) Which section of Meta Ads Manager shows ad performance data?

a) Reports

b) Analytics Tab

c) Dashboard

d) Campaign Manager

9 / 46

9) Which ad format is best for storytelling with a short duration?

a) Story Ads

b) Collection Ads

c) Banner Ads

d) Carousel Ads

10 / 46

10) What is the minimum daily budget recommended for Meta Ads?

a) ₹10

b) ₹500

c) ₹100

d) ₹50

11 / 46

11) What does ROAS stand for?

a) Rate Of Audience Size

b) Revenue On Ad Strategy

c) Return On Advertising Spend

d) Reach Of Ad Strategy

12 / 46

12) Which type of ad appears within users’ Facebook or Instagram feed?

a) Native Ads

b) Display Ads

c) Search Ads

d) In-feed Ads

13 / 46

13) What does Audience Overlap mean in Meta Ads?

a) Irrelevant audience selection

b) Two audiences having similar people

c) Audience does not match targeting

d) Audience size is too small

14 / 46

14) Which metric measures how often the same person sees an ad?

a) CTR

b) Frequency

c) Impressions

d) Reach

15 / 46

15) Which metric shows the percentage of people who saw the ad and clicked?

a) CPC

b) Reach

c) Impressions

d) CTR

16 / 46

16) What does Reach mean in Meta Ads?

a) Total clicks on an ad

b) Conversion rate

c) Total number of times an ad is displayed

d) Number of unique users who saw the ad

17 / 46

17) Which type of ad is designed to collect user information like name and email?

a) Traffic Ads

b) Conversion Ads

c) Lead Generation Ads

d) Awareness Ads

18 / 46

18) Which metric shows the average amount spent for each click?

a) CPA

b) ROI

c) CPM

d) CPC

19 / 46

19) Which Meta Ads format allows multiple images or videos in a single ad?

a) Carousel

b) Story

c) Collection

d) Feed

20 / 46

20) Which bidding option is used when advertisers want to spend the full budget and get the lowest cost per result?

a) Bid Cap

b) Target ROAS

c) Lowest Cost

d) Cost Cap

21 / 46

21) Which campaign objective is used to increase visits to a physical store?

a) Store Traffic

b) Conversions

c) Messages

d) Awareness

22 / 46

22) Which is the best ad format for showcasing a product catalog?

a) collection

b) Video

c) Carousel

d) Story

23 / 46

23) Which campaign objective is used to increase sales on an e-commerce website?

a) Conversions

b) Traffic

c) Awareness

d) Engagement

24 / 46

24) What is the default placement setting in Meta Ads?

a) Automatic Placements

b) Story Only

c) Feed Only

d) Manual Placements

25 / 46

25) Which bidding strategy helps maximize purchase value?

a) Cost Cap

b) Bid Cap

c) Lowest Cost

d) Target ROAS

26 / 46

26) Which platform manages Facebook and Instagram ads?

a) Canva

b) Google Ads Manager

c) HubSpot

d) Meta Ads Manager

27 / 46

27) What is the purpose of A/B testing in Meta Ads?

a) To increase followers

b) To improve website design

c) To compare two ad variations

d) To design creative graphics

28 / 46

28) Which placement is available only on Facebook?

a) Explore

b) News Feed

c) Audience Network

d) Instagram Stories

29 / 46

29) Which campaign objective is best for brand awareness?

a) Traffic

b) Engagement

c) Awareness

d) Conversions

30 / 46

30) Which metric calculates the revenue generated divided by ad spend?

a) ROI

b) CTR

c) CPA

d) ROAS

31 / 46

31) Which type of audience is created from existing customer data?

a) Saved Audience

b) Custom Audience

c) Core Audience

d) Lookalike Audience

32 / 46

32) Which metric indicates how much revenue is made compared to cost?

a) CTR

b) CPC

c) ROI

d) CPA

33 / 46

33) What does CTR stand for?

a) Campaign Target Result

b) conversion To Reach

c) Cost To Revenue

d) Click Through Rate

34 / 46

34) What is the recommended aspect ratio for Instagram Story ads?

a) 16:9

b) 9:16

c) 1:1

d) 4:3

35 / 46

35) What is the main objective of Meta Ads?

a) Paid traffic and conversions

b) Organic reach

c) Email marketing

d) Website design

36 / 46

36) Which is an example of an Engagement ad?

a) Page Likes Ad

b) Conversion Ad

c) Store Traffic Ad

d) Website Traffic Ad

37 / 46

37) Which Meta Ads objective is used to get more messages on WhatsApp or Messenger?

a) Awareness

b) engagement

c) Traffic

d) Messages

38 / 46

38) What is an affiliate dashboard used for?

a) Posting social content

b) Keyword planning

c) Designing creatives

d) Tracking clicks, conversions, and earnings

39 / 46

39) Which of these is NOT a metric in Meta Ads?

a) Impressions

b) Manufacturing

c) Engagement

d) Reach

40 / 46

40) Which is the ideal length for a video ad on Facebook/Instagram?

a) 15–30 seconds

b) 2–3 minutes

c) 5–10 minutes

d) 1 hour

41 / 46

41) Which of these is NOT a Meta Ads objective?

a) Awareness

b) Conversion

c) Manufacturing

d) Consideration

42 / 46

42) Which targeting option allows advertisers to show ads to people who visited their website?

a) Custom Audience

b) Core Audience

c) Saved Audience

d) Lookalike Audience

43 / 46

43) Which metric measures the amount spent divided by the number of results achieved?

a) ROI

b) CTR

c) CPM

d) CPA

44 / 46

44) What does CPM stand for?

a) Cost Per Million

b) Cost Per Metric

c) Campaign Per Marketing

d) Cost Per Mile (1000 impressions)

45 / 46

45) Which Meta Ads feature helps track actions taken on a website after clicking an ad?

a) Analytics

b) Pixels

c) Tracking Codes

d) Cookies

46 / 46

46) Which tool is required to install Meta Pixel on a website?

a) Photoshop

b) Canva

c) Google Tag Manager

d) Trello

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Digital Marketing D6

1 / 44

1) what is brand ambassador marketing?

a) Paid ads only

b) Affiliate one-time deal

c) Long-term collaboration with influencers to represent a brand

d) Discount campaign

2 / 44

2) What is the purpose of an affiliate ID?

a) To design creatives

b) To rank in SEO

c) To uniquely identify each affiliate for tracking

d) To increase engagement

3 / 44

3) Who is an influencer?

a) A person with influence over an audience

b) Only celebrities

c) A brand owner

d) SEO expert

4 / 44

4) What is influencer whitelisting?

a) Paid ads for affiliates

b) Allowing brands to run ads through influencer's account

c) Deleting old campaigns

d) Blocking fake influencers

5 / 44

5) What is the purpose of a unique affiliate link?

a) To increase social media followers

b) To track sales generated by an affiliate

c) To improve SEO

d) To boost ad CPC

6 / 44

6) What is a nano-influencer?

a) A paid advertiser

b) An influencer with 100–10,000 followers

c) A celebrity influencer

d) An influencer with 10–100 followers

7 / 44

7) What does FTC require for influencer marketing?

a) Nothing

b) To delete ads

c) To increase CPC

d) Disclosure of sponsored content

8 / 44

8) Which is a popular affiliate program?

a) Netflix Program

b) Amazon Associates

c) Instagram Ads

d) Google AdSense

9 / 44

9) What is the key element of affiliate tracking?

a) SEO only

b) Cookies or tracking pixels

c) Backlinks

d) Pop-up ads

10 / 44

10) Which niche is highly profitable in affiliate marketing?

a) Random blogging

b) Unrelated memes

c) Empty niche

d) Health & Wellness

11 / 44

11) Which type of content is most effective for influencer campaigns?

a) Video & authentic reviews

b) Hidden links

c) Text only

d) Random posts

12 / 44

12) What is the first step in starting affiliate marketing?

a) Buy expensive ads

b) Join an affiliate program

c) Hire influencers

d) Remove all keywords

13 / 44

13) What is a commission payout threshold?

a) Minimum number of clicks

b) Time taken to approve content

c) Minimum sales before receiving payment

d) Ad budget limit

14 / 44

14) What is recurring commission in Affiliate Marketing?

a) Commission for every repeated purchase by referred customer

b) one-time payment

c) Bonus for high sales

d) Monthly influencer fee

15 / 44

15) What is an affiliate disclosure statement?

a) Boosting sales

b) Link shortening

c) Hiding affiliate links

d) Statement informing users about affiliate links

16 / 44

16) What is cookie duration in Affiliate Marketing?

a) Time for ad approval

b) Influencer payment duration

c) Time period the affiliate link tracks sales

d) Browser cache time

17 / 44

17) Which factor improves affiliate conversion rates?

a) Irrelevant audience

b) No product description

c) High-quality content and targeted offers

d) Fake clicks

18 / 44

18) What is the main benefit of influencer seeding?

a) Paying influencers per click

b) Hiding campaigns

c) Sending free products to influencers for exposure

d) Boosting CPC

19 / 44

19) What is a CPA network?

a) Affiliate platform connecting advertisers & affiliates

b) A content hosting site

c) SEO ranking tool

d) Cost Per Application network

20 / 44

20) Which factor increases influencer credibility?v

a) Fake followers

b) No disclosure

c) Posting too many ads

d) High engagement and authentic audience

21 / 44

21) What does ROI stand for?

a) Rate of Influence

b) Return on Investment

c) Revenue on Interaction

d) Reach of Influence

22 / 44

22) What is the main goal of Affiliate Marketing?

a) Create viral videos

b) Generate sales or leads

c) Boost page likes

d) Increase social followers

23 / 44

23) What is two-tier affiliate marketing?

a) One-time commission

b) Earning commission for your referrals' sales

c) Cookie-free marketing

d) A type of influencer payment

24 / 44

24) What is a hybrid influencer campaign?v

a) Organic campaigns

b) SEO + Paid ads

c) Combination of affiliate commission and flat fee

d) Only free promotions

25 / 44

25) What is Influencer Marketing?

a) Affiliate partnership only

b) SEO technique

c) Paid advertising

d) Using influential people to promote products

26 / 44

26) What is a deep link in affiliate marketing?

a) A hidden tracking pixel

b) A broken link

c) A homepage only link

d) A link directing to a specific product page

27 / 44

27) Which tool helps in finding influencers?

a) Canva

b) BuzzSumo

c) Photoshop

d) Dropbox

28 / 44

28) What is an affiliate network?

a) A platform connecting affiliates with brands

b) A payment gateway

c) A social media group

d) A group of influencers

29 / 44

29) Which factor increases affiliate success?

a) No follow-up

b) Low-quality products

c) Relevant audience and strong niche

d) Fake engagement

30 / 44

30) What is Affiliate Marketing?

a) Paying influencers per post

b) Paid ads on Facebook

c) Free product promotion

d) Earning a commission for promoting other people's products

31 / 44

31) What is an exclusive influencer deal?

a) Paid ads by many influencers

b) Discount only

c) Affiliate program with no payment

d) Special collaboration where only one influencer promotes a product

32 / 44

32) What is the main risk in Influencer Marketing?

a) Authenticity and fake followers

b) No investment

c) Free promotion

d) Guaranteed sales

33 / 44

33) Which metric shows how much an affiliate earns per sale?

a) EPC

b) CTR

c) CPA

d) CPC

34 / 44

34) What is a common payment model in Affiliate Marketing?

a) CPI

b) CPA

c) CPC

d) CPM

35 / 44

35) What is the difference between influencer and affiliate marketing?

a) Affiliate is free; influencer is paid

b) Influencer is only for Instagram

c) Influencer is about promotion; affiliate is about sales commissions

d) Both are the same

36 / 44

36) Which platform is most used for Influencer Marketing?

a) Snapchat

b) LinkedIn

c) Instagram

d) Pinterest

37 / 44

37) What does CTR mean in affiliate marketing?

a) Customer Traffic Ratio

b) Conversion Tracking Revenue

c) Click Through Rate

d) Cost Tracking Report

38 / 44

38) What is the main advantage of Influencer Marketing?

a) Higher organic ranking

b) Guaranteed viral content

c) Free advertising

d) Authentic promotion through trusted individuals

39 / 44

39) What is the average commission range in Affiliate Marketing?

a) 90–100%

b) 1–5%

c) 5–30%

d) 40–70%

40 / 44

40) What is EPC in affiliate marketing?

a) Engagement Per Campaign

b) Estimated Product Cost

c) Earnings Per Click

d) Every Purchase Commission

41 / 44

41) Which platform is widely used for Affiliate Marketing?

a) Amazon Associates

b) Instagram

c) Clubhouse

d) TikTok

42 / 44

42) Which metric is crucial in Influencer Marketing?

a) Bounce Rate

b) Engagement Rate

c) DA/PA

d) CPC

43 / 44

43) What is the average ROI for influencer marketing campaigns?

a) $1: $5 ROI

b) $1: $20 ROI

c) $1: $1 ROI

d) $1: $50 ROI

44 / 44

44) What is a micro-influencer?

a) An affiliate marketer

b) An influencer with 1M+ followers

c) An influencer with 1K–100K followers

d) A blogger only

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Digital Marketing D7

1 / 45

1) What does CPC stand for?

a) Cost Per Conversion

b) Cost Per Click

c) Clicks Per Campaign

d) Campaign Performance Count

2 / 45

2) Which metric shows the percentage of users who left a site after viewing only one page?

a) Conversion Rate

b) Click Through Rate

c) Exit Rate

d) Bounce Rate

3 / 45

3) What does CLV stand for in marketing analytics?

a) Click Level Verification

b) Conversion Log Value

c) Customer Lifetime Value

d) campaign Level View

4 / 45

4) In web analytics, what does “average session duration” indicate?

a) The number of users on a page at one time

b) The total time a user spends on the website during a session

c) The time it takes for a page to load

d) The time a user spends on social media

5 / 45

5) What does CPA stand for in digital marketing?

a) Campaign Profit Analysis

b) Cost Per Action/Acquisition

c) Clicks Per Ad

d) Conversion Performance Analysis

6 / 45

6) Which of the following is an example of an event in Google Analytics?

a) A user scrolling a page

b) All of the above

c) A user clicking a button

d) A user watching a video

7 / 45

7) Which metric measures the cost of acquiring a customer?

a) CLV

b) CAC

c) CPA

d) ROI

8 / 45

8) Which of the following metrics indicates how many users completed a desired action on a website?

a) Session Duration

b) Conversion Rate

c) Page Views

d) Bounce Rate

9 / 45

9) Which type of analytics explains why something happened?

a) Predictive Analytics

b) Descriptive Analytics

c) Prescriptive Analytics

d) Diagnostic Analytics

10 / 45

10) Which report in Google Analytics shows the devices users use?

a) Audience Report

b) Behavior Report

c) Acquisition Report

d) Conversion Report

11 / 45

11) Which type of analytics focuses on predicting future trends?

a) Prescriptive Analytics

b) Diagnostic Analytics

c) Predictive Analytics

d) Descriptive Analytics

12 / 45

12) What does ROI stand for?

a) Return on Investment

b) Reach of Impressions

c) Ratio of Income

d) Rate of Interaction

13 / 45

13) Which of the following is NOT tracked in Google Analytics by default?

a) Time on Site

b) User Age and Gender

c) Page Views

d) Clicks on External Links

14 / 45

14) What is a “bounce rate” in web analytics?

a) Percentage of users who complete a purchase

b) Percentage of visitors who immediately leave the site after viewing one page

c) Average time a user spends on the website

d) Number of users who revisit a site within a month

15 / 45

15) What does Google Analytics primarily track?

a) TV advertisements

b) Print media performance

c) Offline sales

d) website traffic and user behavior

16 / 45

16) Which type of analytics suggests actions to achieve desired outcomes?

a) Diagnostic Analytics

b) Predictive Analytics

c) Prescriptive Analytics

d) Descriptive Analytics

17 / 45

17) Which of the following is NOT a KPI in digital marketing analytics?

a) Font Size

b) Click Through Rate

c) Conversion Rate

d) Bounce Rate

18 / 45

18) Which of the following tools is used for tracking website traffic and performance?

a) . Canva

b) SEMrush

c) Google Analytics

d) Mailchimp

19 / 45

19) Which type of goal in Google Analytics measures user engagement?

a) Duration Goals

b) Destination Goals

c) Pages/Screens per Session Goals

d) Event Goals

20 / 45

20) What is a “heatmap” used for in web analytics?

a) To monitor website speed

b) To measure the conversion rate

c) To track the bounce rate of a site

d) To show where users click and scroll on a webpage

21 / 45

21) Which of the following is an example of a conversion?

a) A visitor leaving a site

b) A visitor completing a purchase

c) A user clicking on a broken link

d) A user refreshing a page

22 / 45

22) what is the purpose of Google Tag Manager?

a) To design ads

b) To manage and deploy marketing tags on a website without coding

c) To create social media campaigns

d) To send automated emails

23 / 45

23) What does segmentation in analytics mean?

a) Dividing content into categories

b) Blocking specific users

c) Dividing website traffic into groups based on characteristics

d) Splitting a website into pages

24 / 45

24) What does CPM stand for in digital advertising?

a) Cost Per Minute

b) Cost Per Million

c) Conversion Performance Metric

d) Cost Per Thousand Impressions

25 / 45

25) Which metric shows how much revenue is generated for every dollar spent on advertising?

a) ROAS

b) ROI

c) CPC

d) CTR

26 / 45

26) what does “impression” mean in digital advertising?

a) When a user clicks on an ad

b) When an ad is displayed to a user

c) When an ad generates a sale

d) When a user hovers over an ad

27 / 45

27) What is the purpose of setting goals in Google Analytics?

a) To improve design quality

b) . To increase website speed

c) To create ad campaigns

d) To measure how well a website fulfills target objectives

28 / 45

28) Which report in Google Analytics shows the geographic locations of users?

a) Audience Report

b) Conversions Report

c) Behavior Report

d) Acquisition Report

29 / 45

29) Which platform provides built-in analytics for monitoring post engagement?

a) Google Docs

b) Photoshop

c) MS Excel

d) instagram Insights

30 / 45

30) Which metric measures how many users completed a purchase after clicking an ad?

a) Conversion Rate

b) CTR

c) CPA

d) ROI

31 / 45

31) What is a dashboard in digital analytics?

a) A video editing tool

b) A visual representation of key performance metrics

c) A car’s control panel

d) A page design tool

32 / 45

32) Which of the following is a quantitative metric in web analytics?

a) Heatmaps

b) Interviews

c) Page Views

d) User feedback

33 / 45

33) What is the main purpose of UTM parameters in URLs?

a) To prevent hacking attacks

b) To improve website loading speed

c) To track the effectiveness of marketing campaigns

d) To increase search engine rankings

34 / 45

34) What does “organic traffic” refer to?

a) traffic from unpaid search results

b) Traffic from paid ads

c) Traffic from social media

d) Traffic from referrals

35 / 45

35) What is “exit rate” in Google Analytics?

a) The number of broken links on a site

b) The percentage of users who leave from a specific page

c) The number of users leaving the website overall

d) The percentage of users who revisit a page

36 / 45

36) Which tool provides insights into how users interact with your website?

a) Hotjar

b) . Crazy Egg

c) All of the above

d) Google Analytics

37 / 45

37) Which Google Analytics report shows how users found a website?

a) Behavior Report

b) Conversions Report

c) Audience Report

d) Acquisition Report

38 / 45

38) What is “page views” in web analytics?

a) The number of unique visitors to a page

b) The number of purchases made on a page

c) The total number of times a page is loaded or reloaded

d) The number of clicks on a page

39 / 45

39) Which metric indicates the number of pages viewed per session?

a) Page Views

b) Pages/Session

c) Bounce Rate

d) Conversion Rate

40 / 45

40) What does KPI stand for?

a) Known Profit Indicator

b) Key Performance Indicator

c) Knowledge Performance Index

d) Key Process Integration

41 / 45

41) Which tool helps track email marketing campaign performance?

a) Mailchimp

b) Photoshop

c) Canva

d) Hotjar

42 / 45

42) What is the role of A/B testing in digital marketing?

a) To measure website speed

b) To compare two versions of a webpage or campaign to see which performs better

c) To test mobile applications

d) To evaluate server performance

43 / 45

43) Which of the following is a qualitative data collection method?

a) All of the above

b) Heatmaps

c) Interviews

d) Surveys

44 / 45

44) What does CTR stand for in digital marketing?

a) Cost To Revenue

b) Conversion Tracking Ratio

c) Campaign Traffic Report

d) Click Through Rate

45 / 45

45) Which of the following is NOT a web analytics tool?

a) MS Paint

b) Adobe Analytics

c) Hotjar

d) Google Analytics

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