Digital Marketing | Internboot Assesments

A Digital Marketing Internship is a hands-on training opportunity for students or recent graduates to gain practical experience in the field of online marketing. Interns work closely with marketing teams to learn and apply strategies across various digital platforms.

What Interns Typically Learn:

SEO (Search Engine Optimization):
Basics of improving website visibility on search engines.
Content Creation & Marketing:
Writing blog posts, social media captions, and ad copy.
Social Media Management:
Scheduling posts, analyzing engagement, and growing followers.
Email Marketing:
Designing newsletters, managing subscriber lists, and tracking open rates.
Google Ads & Analytics:
Understanding paid campaigns and interpreting website traffic data.
Marketing Tools:
Exposure to tools like Canva, HubSpot, Google Analytics, Meta Business Suite, and others.

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing L1

1 / 100

1) Which of the following is NOT a paid traffic source?

a) Bing Ads

b) Organic SEO

c) Google Ads

d) Facebook Ads

2 / 100

2) What is “engagement rate”?

a) Website bounce rate

b) Percentage of user interactions with content

c) Followers lost

d) Site speed

3 / 100

3) In email marketing, “personalization” means:

a) Ignoring user data

b) Addressing recipients by name/context

c) Sending same email to everyone

d) Sending emails from generic addresses

4 / 100

4) Which is a key performance indicator (KPI) for digital marketing?

a) Conversion rate

b) Website traffic

c) All of the above

d) Social shares

5 / 100

5) An infographic is:

a) Voice message

b) Video ad

c) Visual representation of data

d) Text-only content

6 / 100

6) What is SMO?

a) Social Media Optimization

b) Simple Marketing Objective

c) Social Management Organization

d) Sales Manipulation Operation

7 / 100

7) Which platform is best for sharing professional business updates?

a) LinkedIn

b) Snapchat

c) Pinterest

d) Instagram

8 / 100

8) Search engine “crawlers” are:

a) Automated programs that index the web

b) Customers

c) SEO experts

d) Social media bots

9 / 100

9) A “lead magnet” is:

a) Ignored by most users

b) Sponsored only

c) Engaging and meaningful

d) Only shared by businesses

10 / 100

10) Retargeting is:

a) Ignoring new customers

b) Showing ads to previous website visitors

c) Upgrading website fonts

d) Reducing ad spend

11 / 100

11) Google AdSense is used to:

a) Build email campaigns

b) Display ads on your website and earn revenue

c) Design landing pages

d) Monitor SEO rankings

12 / 100

12) Which metric tells you the number of times an ad is shown?

a) Impressions

b) Bounce rate

c) Impressions

d) Clicks

13 / 100

13) What does GDPR relate to?

a) Organic SEO

b) Data privacy regulation

c) Video production

d) Data privacy regulation

14 / 100

14) What’s a benefit of lookalike audiences in social advertising?

a) Reach users similar to your customers for better targeting

b) Reduce ad spend to zero

c) Improve print media reach

d) Increase page load time

15 / 100

15) What is a “conversion rate”?

a) Ratio of site visitors who complete a desired action

b) Ad impressions over time

c) Profit per advertisement

d) Traffic divided by clicks

16 / 100

16) The ROI of a campaign can be calculated by:

a) Impressions / clicks

b) Number of likes

c) Number of leads / followers

d) Revenue generated – cost of campaign / cost of campaign

17 / 100

17) Instagram Reels are:

a) Polls

b) Short-format vertical videos

c) Email lists

d) Static ads

18 / 100

18) In Google Ads, the metric Average CPC stands for:

a) Content Per Click

b) Customers Per Channel

c) Cost Per Click

d) Clicks Per Conversion

19 / 100

19) Which Google tool helps analyze website search performance?

a) Google Search Console

b) Google Drive

c) Google Maps

d) Google Meet

20 / 100

20) The primary function of a CRM in digital marketing is:

a) Print more brochures

b) Increase spam

c) Eliminate social media

d) Manage customer relationships

21 / 100

21) In digital marketing KPIs, CPA means:

a) Conversion Pricing Algorithm

b) Cost per Action/Acquisition

c) Content Performance Analytics

d) Customer Processing Area

22 / 100

22) What is a “marketing funnel”?

a) A step-by-step process from awareness to conversion

b) A mass email tool

c) A set of press releases

d) A diagram showing advertising costs

23 / 100

23) Which is a typical goal of an email drip campaign?

a) Reduce website load time

b) Blanket all contacts with offers

c) Nurture leads over time with automated messages

d) Increase unsubscribes

24 / 100

24) The term “social listening” refers to:

a) Monitoring online conversations about your brand

b) Listening to podcasts

c) Conference calls

d) Paid TV ads

25 / 100

25) The Facebook algorithm prioritizes content that is:

a) Only shared by businesses

b) Sponsored only

c) Ignored by most users

d) Engaging and meaningful

26 / 100

26) A/B testing in digital marketing refers to:

a) Increasing image size

b) Alphabetizing customer lists

c) Comparing two versions of a web page or ad

d) New SEO tool

27 / 100

27) What does “remarketing” involve?

a) Creating new websites

b) Publishing newspapers

c) Marketing to users after they leave your website

d) Redesigning logos

28 / 100

28) TikTok marketing is best described as:

a) Long news editorials

b) Short-form video content for brand engagement

c) Banner ads only

d) SMS campaigns

29 / 100

29) What is the main goal of social media marketing?

a) Drive website traffic and engagement

b) Print ads

c) Ignore customers

d) Distribute newspapers

30 / 100

30) Which metric best measures content virality?

a) Load speed

b) Comments

c) Time on site

d) Shares

31 / 100

31) The main benefit of dynamic search ads is:

a) Ignoring keyword targeting

b) Lowering content quality

c) Blocking competitors

d) Matching ad copy & landing page to search queries

32 / 100

32) Which is an example of paid digital advertising?

a) Google Ads

b) Direct mail

c) Press release

d) Word of mouth

33 / 100

33) The purpose of YouTube pre-roll ads is:

a) Share coupons

b) Drive in-store purchases

c) Play before video content as an ad

d) Generate organic backlink

34 / 100

34) What is the typical character limit for Twitter posts?

a) 320

b) 280

c) 140

d) 100

35 / 100

35) Which is a goal of “growth hacking” in digital marketing?

a) Increasing print budget

b) Increasing server downtime

c) Blocking competitors

d) Rapid business growth by creative, low-cost tactics

36 / 100

36) What does SEM stand for?

a) Service Email Measurer

b) Search Engine Marketing

c) Sales Event Management

d) Social Engagement Monitor

37 / 100

37) The Facebook Pixel is used for:

a) Managing groups

b) Conversion tracking and retargeting

c) Designing posts

d) Sending emails

38 / 100

38) Marketing automation allows you to:

a) Mass mail without personalization

b) Control competitor websites

c) Automate repetitive tasks and trigger messages based on behaviors

d) Organize files

39 / 100

39) An “affiliate link” is:

a) Discount code

b) Login form

c) Branding guideline

d) Unique link for tracking referrals

40 / 100

40) A “heatmap” tool shows:

a) User navigation and clicks on your website

b) Number of social posts

c) Ad budgets

d) Email delivery rates

41 / 100

41) Landing pages are primarily used to:

a) Show all old advertisements

b) Capture leads and drive conversions

c) Display stock prices

d) Print new campaigns

42 / 100

42) Which platform is most visual for digital marketing?

a) Instagram

b) LinkedIn

c) Twitter

d) Reddit

43 / 100

43) Voice search optimization is increasingly important due to:

a) Digital assistants like Alexa, Siri, Google Assistant

b) Website popups

c) Radio advertising

d) Email automation

44 / 100

44) Which is an example of native advertising?

a) Email newsletters

b) In-feed sponsored articles

c) Banner ads

d) Pop-up ads

45 / 100

45) The main purpose of programmatic advertising is:

a) Influencer outreach

b) Paper ads

c) Manual ad buying

d) Automated, real-time ad buying

46 / 100

46) What is remarketing best used for?

a) Targeting previous visitors with ads

b) Boosting server speed

c) Acquiring new customers

d) Organizing photo archives

47 / 100

47) AMP (Accelerated Mobile Pages) are designed to:

a) Make web pages load faster on mobile devices

b) Block cookies

c) Increase file download speed

d) Disable ads

48 / 100

48) Responsive design is important for:

a) Print brochures

b) Viewership on radio

c) Faster video downloads

d) Better mobile and tablet website experience

49 / 100

49) Which is NOT an e-commerce business model?

a) A2Z

b) B2B

c) B2C

d) C2B

50 / 100

50) What is Google AdWords now called?

a) Google Promotions

b) Google Ads

c) Google Marketing

d) Google Looks

51 / 100

51) Content Optimization means:

a) Paid promotion only

b) Hiding content

c) Editing content for engagement and SEO

d) Adding spammy keywords

52 / 100

52) Retention marketing focuses on:

a) Keeping and engaging existing customers

b) Lowering pricing

c) Acquiring new customers only

d) TV commercials only

53 / 100

53) What is the primary goal of digital marketing?

a) To increase print advertising

b) To increase offline sales

c) To build brand awareness online

d) To reduce online customer support

54 / 100

54) Real-Time Bidding is related to:

a) Programmatic advertising

b) Telephone sales

c) Physical auctions

d) Manual press release

55 / 100

55) What does the term “backlink” mean in SEO?

a) Social media mention

b) Paid ad

c) Link from another website to your site

d) Link to your homepage only

56 / 100

56) What does CTA stand for in marketing?

a) Consumer Tracking Analytics

b) Call To Action

c) Customer Targeted Advertising

d) Cost To Acquire

57 / 100

57) What is 'bounce rate' in web analytics?

a) Social followers lost

b) Percentage of emails opened

c) Percentage of visitors leaving webpage without interacting

d) Number of clicks per ad

58 / 100

58) Google My Business is mainly used for:

a) Managing local business listings

b) Creating online stores

c) Social ads

d) Writing blog posts

59 / 100

59) Which of the following is NOT a benefit of digital marketing?

a) Lower cost

b) Higher printing cost

c) Global reach

d) Measurable outcomes

60 / 100

60) Email segmentation means:

a) Sending everyone the same email

b) Printing email newsletters

c) Dividing an email list into smaller groups based on criteria

d) Ignoring bounce rates

61 / 100

61) Schema Markup in SEO helps:

a) Speed up server response

b) Increase ad revenue

c) Compress files

d) Provide search engines with structured data

62 / 100

62) In digital marketing, what does “content marketing” focus on?

a) Sending mass messages

b) Distributing print brochures

c) Cold calling customers

d) Creating valuable content for a targeted audience

63 / 100

63) What is Digital Marketing?

a) Marketing through print media

b) Marketing using digital channels like search engines, social media, and email

c) Using only radio advertisements

d) Distributing flyers door-to-door

64 / 100

64) What is a chatbot?

a) Live human agent

b) Newspaper ad

c) AI-powered automated chat responder

d) Paid search algorithm

65 / 100

65) What characterizes inbound marketing?

a) Attracting customers via helpful content

b) Placing billboards

c) Sending mass SMS

d) Direct cold calling

66 / 100

66) Which tool is commonly used for social media scheduling?

a) Notepad

b) Hootsuite

c) Google Docs

d) Photoshop

67 / 100

67) Influencer marketing success is measured by:

a) No. of live events hosted

b) Engagement rate and conversions

c) Number of followers only

d) Age of influencer

68 / 100

68) In which platform can you run Stories Ads?

a) Snapchat

b) All of the above

c) Facebook

d) Instagram

69 / 100

69) Which is a long-format content marketing type?

a) Tweet

b) Banner ad

c) Meme

d) White paper

70 / 100

70) What is a “cookie” in affiliate marketing?

a) Browser extension

b) Chatbot

c) Tiny text file tracking user activities

d) Animated ad

71 / 100

71) Which of these is not a digital marketing channel?

a) Print media

b) Email

c) Social media

d) SEO

72 / 100

72) What is a good average email open rate?

a) 100%

b) 1-3%

c) 80-90%

d) 10-20%

73 / 100

73) What kind of marketing are pop-up ads?

a) Display advertising

b) Word-of-mouth

c) Telemarketing

d) Affiliate marketing

74 / 100

74) Which is not a social advertising metric?

a) Click-through rate

b) Engagement rate

c) Server uptime

d) Follower growth

75 / 100

75) What is UTM in link tracking?

a) Urchin Tracking Module

b) Urgent Tag Management

c) Universal Tracking Mechanism

d) Unique Tag Management

76 / 100

76) Twitter “hashtag” is used for:

a) Categorizing content and boosting discoverability

b) Deleting tweets

c) Sending private messages

d) Changing background color

77 / 100

77) Which social media platform is best for B2B marketing?

a) Instagram

b) Snapchat

c) TikTok

d) LinkedIn

78 / 100

78) The term “viral marketing” means:

a) Direct selling

b) Using contagious content to be quickly shared

c) Only using TV ads

d) Paid advertisements

79 / 100

79) What does ROI stand for?

a) Reach On Internet

b) Return On Investment

c) Rate of Interest

d) Return On Information

80 / 100

80) Google Analytics is used for:

a) Printing brochures

b) Customer telephone support

c) Monitoring website traffic

d) Managing HR

81 / 100

81) Which of the following is NOT a type of digital marketing?

a) Search engine optimization

b) Print advertising

c) Social media marketing

d) Email marketing

82 / 100

82) The term "white hat SEO" describes:

a) Ethical, search-engine-approved SEO practices

b) Paid influencer posts

c) Desktop-only optimization

d) Outdated website code

83 / 100

83) What is PPC?

a) Pay Per Click

b) Profit Per Calculation

c) Page Performance Chart

d) Paid Preferred Channel

84 / 100

84) What does “click-through rate” (CTR) measure?

a) Number of ads shown

b) Percentage of people who clicked out of people who saw your content/ad

c) Pages indexed

d) Emails delivered

85 / 100

85) What does “influencer marketing” involve?

a) Newspaper ads

b) Collaborating with celebrities/social media leaders

c) Setting up trade shows

d) Sending flyers

86 / 100

86) A “lead magnet” is:

a) Keyword tool

b) Free content offered in exchange for user info

c) Paid banner ad

d) Spam email

87 / 100

87) The process of improving your website to get more unpaid traffic from search engines is called:

a) Search engine optimization (SEO)

b) Paid search marketing

c) Social media marketing

d) Direct marketing

88 / 100

88) Which of these is a major type of digital marketing?

a) Television advertisements

b) Direct mail

c) Pay-per-click advertising

d) Outdoor billboards

89 / 100

89) In affiliate marketing, a “niche” refers to:

a) Company email

b) Site logo

c) Main homepage

d) A focused area of interest

90 / 100

90) Organic traffic comes from:

a) Paid ads

b) Unpaid search results

c) Social media

d) Billboards

91 / 100

91) A 404 error page means:

a) Social account disabled

b) Slow website

c) Page not found

d) High bounce rate

92 / 100

92) What does CPC stand for?

a) Clicks Per Channel

b) Cost Per Click

c) Customer Per Communication

d) Content Promotion Calculator

93 / 100

93) The primary benefit of analytics in digital marketing is:

a) Measure and optimize business outcomes

b) Random guessing

c) Increasing costs

d) Creating more ad banners

94 / 100

94) What does SEO stand for?

a) Search Engine Optimization

b) Social Engagement Opportunity

c) Sales Executive Operations

d) Service Engagement Orientation

95 / 100

95) What is mobile marketing?

a) TV commercials

b) Print advertisements

c) Marketing targeting users of mobile devices

d) Billboard displays

96 / 100

96) Which of these is a “black hat” SEO tactic?

a) Fast page loads

b) Internal linking

c) Creating valuable content

d) Keyword stuffing

97 / 100

97) Which is NOT a social media platform?

a) Instagram

b) Facebook

c) TikTok

d) Gmail

98 / 100

98) Which one is a best practice for blog writing in content marketing?

a) Use misleading headlines

b) Repeat the same keyword every sentence

c) Write for your target audience

d) Ignore visuals

99 / 100

99) What is a commonly used keyword tool?

a) Canva

b) Photoshop

c) Excel

d) SEMrush

100 / 100

100) In email marketing, what is an “open rate”?

a) Number of clicks per email

b) How many emails were opened

c) Sales generated

d) How many emails are bounced

Your score is

The average score is 77%

Exit

What Interns Typically Learn:

Leave a Reply Cancel reply