Digital Marketing | Assesments

A Digital Marketing Internship is a hands-on training opportunity for students or recent graduates to gain practical experience in the field of online marketing. Interns work closely with marketing teams to learn and apply strategies across various digital platforms.

What Interns Typically Learn:

SEO (Search Engine Optimization):
Basics of improving website visibility on search engines.
Content Creation & Marketing:
Writing blog posts, social media captions, and ad copy.
Social Media Management:
Scheduling posts, analyzing engagement, and growing followers.
Email Marketing:
Designing newsletters, managing subscriber lists, and tracking open rates.
Google Ads & Analytics:
Understanding paid campaigns and interpreting website traffic data.
Marketing Tools:
Exposure to tools like Canva, HubSpot, Google Analytics, Meta Business Suite, and others.

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D1

1 / 45

1) Which of the following is NOT a benefit of email marketing?

a) Low cost

b) High printing cost

c) Personalization

d) Immediate reach

2 / 45

2) Which of the following measures website traffic?

a) YouTube

b) Google Analytics

c) Google Drive

d) WhatsApp

3 / 45

3) Which of these terms means users leaving without completing a purchase?

a) Retargeting

b) Bounce rate

c) Cart abandonment

d) Conversion

4 / 45

4) Which one is NOT a type of digital ad targeting?

a) Shoe size targeting

b) Demographic targeting

c) Interest targeting

d) Behavioral targeting

5 / 45

5) In digital marketing, ROI stands for:

a) Return on Investment

b) Reach on Internet

c) Rate of Investment

d) Response on Impression

6 / 45

6) PPC in digital marketing stands for:

a) Pay Per Conversion

b) Pay Per Click

c) Price Per Click

d) Pay Per Customer

7 / 45

7) Which social media platform is best for B2B marketing?

a) Snapchat

b) TikTok

c) Instagram

d) LinkedIn

8 / 45

8) Influencer marketing is mainly used on:

a) Radio

b) Television only

c) Newspapers

d) Social Media Platforms

9 / 45

9) Which is the backbone of digital marketing campaigns?

a) Flyers

b) Posters

c) Content

d) Brochures

10 / 45

10) Which is the largest search engine used globally?

a) Yahoo

b) Google

c) DuckDuckGo

d) Bing

11 / 45

11) Which term refers to improving mobile website experience?

a) SMS Marketing

b) Mobile Optimization

c) Offline Marketing

d) Desktop SEO

12 / 45

12) Which is NOT a social media platform?

a) Instagram

b) Twitter (X)

c) Amazon

d) Facebook

13 / 45

13) The ‘organic results’ on Google are achieved through:

a) Billboards

b) SEO

c) Paid Ads

d) Flyers

14 / 45

14) What is Digital Marketing primarily about?

a) Marketing using digital channels

b) Selling products door-to-door

c) Printing flyers

d) Only advertising on TV

15 / 45

15) Which content format is most engaging in digital marketing today?

a) Plain text blogs

b) Audio only

c) Video content

d) Static images

16 / 45

16) SEO stands for:

a) Search Easy Option

b) Site Engine Operation

c) Social Engagement Option

d) Search Engine Optimization

17 / 45

17) What is remarketing in digital marketing?

a) Marketing old products offline

b) Targeting customers who visited your site earlier

c) Selling in retail stores again

d) Reprinting old ads

18 / 45

18) Affiliate marketing means:

a) Selling only through friends

b) Offline partnerships only

c) Promoting products and earning commission per sale

d) Giving free samples

19 / 45

19) Which device is MOST used for digital browsing today?

a) Desktop

b) Smart TVs

c) Tablets

d) Mobile phones

20 / 45

20) Which is an example of marketing automation?

a) Door-to-door sales

b) Newspaper inserts

c) Manual cold calls

d) Sending personalized email campaigns

21 / 45

21) Which of these is NOT a KPI in digital marketing?

a) Pen color used in ads

b) Clicks

c) Sales conversion rate

d) Impressions

22 / 45

22) What is the advantage of digital marketing over traditional marketing?

a) Higher cost

b) Real-time tracking and analytics

c) No engagement

d) Limited reach

23 / 45

23) Which of the following is NOT part of digital marketing?

a) Outdoor Billboards

b) Social Media Marketing

c) Search Engine Marketing

d) Content Marketing

24 / 45

24) Content marketing focuses on:

a) Creating valuable and relevant content

b) Spamming customers

c) Printing posters

d) Ignoring feedback

25 / 45

25) Which metric measures how many people clicked on an ad?

a) CTR (Click Through Rate)

b) ROI

c) CPM

d) CPC

26 / 45

26) A/B testing helps marketers to:

a) Choose between offline stores

b) Compare two versions of ads/webpages

c) Test radio vs TV ads

d) Print ads in two colors

27 / 45

27) Which of these is a popular tool for web analytics?

a) Google Analytics

b) Canva

c) Trello

d) Photoshop

28 / 45

28) Hashtags are mostly used in:

a) Social Media

b) Websites only

c) Blogs

d) Email campaigns

29 / 45

29) A blog is a form of:

a) Content marketing

b) SMS marketing

c) Paid advertising

d) Direct selling

30 / 45

30) The main objective of digital marketing is to:

a) Avoid customer feedback

b) Print more ads

c) Reach global audiences at lower cost

d) Limit communication

31 / 45

31) SEO focuses on improving:

a) Website ranking in search engines

b) Door-to-door leads

c) Offline sales

d) Paid ad results

32 / 45

32) Which of the following is an earned media example?

a) Display ads

b) Sponsored posts

c) Paid Google ads

d) Social media shares

33 / 45

33) What is the ultimate goal of digital marketing?

a) Making only offline sales

b) Driving sales, leads, and brand growth

c) Printing more flyers

d) Just posting content

34 / 45

34) Which of the following is an example of inbound marketing?

a) TV advertisements

b) PPC in digital marketing stands for:

c) Social media content

d) Cold calling

35 / 45

35) In email marketing, CTA stands for:

a) Campaign Tracking Analysis

b) Customer Targeted Ad

c) Click to Advertise

d) Call to Action

36 / 45

36) Which of these is a paid form of digital marketing?

a) SEO

b) Organic social media posts

c) PPC

d) Blogging

37 / 45

37) Bounce rate in analytics refers to:

a) Social media likes

b) Number of purchases

c) Visitors leaving after viewing one page

d) Emails sent back to sender

38 / 45

38) The most important factor for SEO ranking is:

a) Store banners

b) Business cards

c) TV Ads

d) Backlinks

39 / 45

39) CTR is calculated as:

a) (Clicks ÷ Impressions) × 100

b) (Sales ÷ Revenue) × 100

c) (Visits ÷ Ads) × 100

d) (Revenue ÷ Clicks) × 100

40 / 45

40) Which of the following is NOT a digital marketing channel?

a) Email

b) SEO

c) Social Media

d) Television Commercials

41 / 45

41) SEM stands for:

a) Social Engine Media

b) Search Engine Marketing

c) Social Engagement Marketing

d) Search Easy Management

42 / 45

42) Which type of marketing is based on location and proximity?

a) Affiliate marketing

b) Geo-targeting

c) Email marketing

d) Content marketing

43 / 45

43) Which ad model charges advertisers only when users click on the ad?

a) PPC

b) Both b & c

c) CPC

d) CPM

44 / 45

44) Which of these is a long-term strategy in digital marketing?

a) Display ads

b) Social media ads

c) PPC

d) SEO

45 / 45

45) Which is the MOST measurable advantage of digital marketing?

a) Branding

b) Offline sales

c) Word-of-mouth

d) Tracking conversions

Your score is

The average score is 79%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D2

1 / 45

1) Which of the following is an example of content marketing?

a) Blog posts

b) Flyers

c) Cold calls

d) TV Ads

2 / 45

2) Which is a key benefit of content marketing?

a) Avoids online presence

b) Builds long-term customer trust

c) Focuses only on offline marketing

d) Increases printing cost

3 / 45

3) Ephemeral content refers to:

a) Whitepapers

b) Evergreen blogs

c) Research papers

d) Short-lived content like Instagram Stories

4 / 45

4) Which is a benefit of email newsletters in content marketing?

a) Only offline reach

b) Ignoring customer needs

c) One-time communication

d) Direct engagement with audience

5 / 45

5) Video content is most effective on which platform?

a) Newspapers

b) YouTube

c) Radio

d) Billboard

6 / 45

6) ROI in content marketing refers to:

a) Rate of Interest

b) Reach over Internet

c) Ratio of Impressions

d) Return on Investment

7 / 45

7) What is “content curation”?

a) Deleting old blogs

b) Avoiding customer reviews

c) Collecting and sharing valuable third-party content

d) Writing only new content

8 / 45

8) Which content format is best for B2B marketing?

a) Memes

b) Whitepapers & case studies

c) Short Instagram reels only

d) TV ads

9 / 45

9) What does “repurposing content” mean?

a) Using content in multiple formats

b) Writing only one type of content

c) Copying competitor’s content

d) Deleting old content

10 / 45

10) Which tool is used for designing infographics?

a) MS Word only

b) PowerPoint only

c) Excel

d) Canva

11 / 45

11) Which is an example of visual content marketing?

a) Infographics

b) TV news

c) Cold calls

d) Radio jingles

12 / 45

12) Which format is most commonly used in content marketing?

a) E-books and blogs

b) Brochures

c) Billboards

d) Cold calls

13 / 45

13) User-generated content refers to:

a) Paid ads

b) Content created by customers

c) Press releases

d) Content written by the company

14 / 45

14) Which of the following is NOT part of content marketing?

a) Whitepapers

b) TV commercials

c) Infographics

d) Podcasts

15 / 45

15) Content personalization means:

a) Writing general blogs

b) Ignoring customer needs

c) Copying competitor’s style

d) Customizing content for specific users

16 / 45

16) Interactive content includes:

a) Quizzes and polls

b) Newspaper articles

c) Flyers

d) Radio ads

17 / 45

17) Which metric shows how engaging your content is?

a) Conversion rate

b) Bounce rate

c) All of the above

d) Click-through rate (CTR)

18 / 45

18) Which is a content promotion strategy?

a) Writing once and stopping

b) Ignoring SEO

c) Removing blogs

d) Paid ads, social shares, email marketing

19 / 45

19) Which content type helps in ranking on Google?

a) Direct mail

b) TV ads

c) SEO blogs

d) Flyers

20 / 45

20) Which of these is short-form content?

a) Whitepapers

b) E-books

c) Research studies

d) Social media posts

21 / 45

21) Podcasting in content marketing is effective because:

a) It builds audio connection with audience

b) It decreases reach

c) It is expensive only

d) It ignores storytelling

22 / 45

22) Content calendars are used for:

a) Creating ads

b) Scheduling and planning content

c) Tracking expenses

d) Measuring ROI only

23 / 45

23) A call-to-action (CTA) in content marketing encourages:

a) Printing flyers

b) Ignoring content

c) Taking the next step (subscribe, buy, sign up)

d) Watching TV ads

24 / 45

24) Which of the following is an example of snackable content?

a) Memes

b) E-books

c) Whitepapers

d) Research papers

25 / 45

25) Why is consistency important in content marketing?

a) Wastes time

b) Confuses audience

c) Builds trust and recognition

d) Lowers engagement

26 / 45

26) CTA stands for:

a) Copy to Ads

b) Content to Audience

c) Call to Action

d) Click to Apply

27 / 45

27) What is pillar content?

a) Random posts

b) One-line tweets

c) Core, comprehensive content that supports clusters

d) Paid TV ads

28 / 45

28) What is the primary goal of content marketing?

a) To directly sell products

b) To provide valuable and relevant content

c) To avoid customer engagement

d) To increase printing costs

29 / 45

29) A “buyer persona” is:

a) A competitor

b) A company employee

c) A real buyer only

d) A fictional profile of your target customer

30 / 45

30) What is content auditing?

a) Writing new blogs only

b) Reviewing and analyzing existing content performance

c) Avoiding SEO

d) Deleting all old content

31 / 45

31) What is influencer marketing in content strategy?

a) Creating ads only

b) Running offline campaigns

c) Collaborating with influencers to promote content

d) Ignoring social media

32 / 45

32) Which metric indicates how long users stay on your page?

a) CPM

b) ROI

c) Average session duration

d) Conversion rate

33 / 45

33) What is evergreen content?

a) Paid content only

b) Content that never loses relevance

c) Holiday content

d) Event-based content

34 / 45

34) Which of the following is the “owned media” in content marketing?

a) Sponsored posts

b) Paid Google ads

c) Company website and blog

d) News coverage

35 / 45

35) What does a content funnel represent?

a) Steps from awareness to conversion

b) Printing funnel for brochures

c) Paid ad budget

d) Social media likes only

36 / 45

36) SEO-friendly content requires:

a) Proper keyword research and optimization

b) Plagiarism

c) Random keywords

d) No keywords

37 / 45

37) Storytelling in content marketing is important because:

a) It reduces brand trust

b) It lowers engagement

c) It connects emotionally with the audience

d) It makes content boring

38 / 45

38) Content marketing mainly focuses on building:

a) Short-term sales

b) Cold leads only

c) Printing advertisements

d) Brand awareness and trust

39 / 45

39) Which is an example of gated content?

a) E-books requiring email sign-up

b) Open tweets

c) Free memes

d) Instagram stories

40 / 45

40) Content distribution channels include:

a) Billboards only

b) Owned, paid, and earned media

c) Printing press

d) Flyers

41 / 45

41) A case study is effective because it shows:

a) Irrelevant statistics

b) Only memes

c) Real examples of success with data

d) Random marketing tactics

42 / 45

42) Which platform is best for professional B2B content?

a) Snapchat

b) TikTok

c) LinkedIn

d) Instagram

43 / 45

43) A good content marketing strategy always starts with:

a) Random posting

b) Mass emailing

c) Copying competitors

d) Audience research

44 / 45

44) Which KPI measures if content converts readers into customers?

a) Conversion rate

b) Bounce rate

c) Reach

d) Impressions

45 / 45

45) Which of these is a long-form content format?

a) Instagram story

b) Blog article

c) Tweet

d) Banner ad

Your score is

The average score is 0%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D3

1 / 43

1) In Google Ads, which keyword match type shows ads for synonyms and related searches?

a) exact Match

b) Phrase Match

c) Negative Match

d) Broad Match

2 / 43

2) The relevance of an ad to the user’s search query is called:

a) Ad Position

b) Ad Rank

c) Ad Relevance

d) CTR

3 / 43

3) Which factor directly influences Ad Rank?

a) Competitor ads

b) Budget only

c) Impressions only

d) Bid amount & Quality Score

4 / 43

4) Which ad format includes images of products, price, and store name?

a) Video Ad

b) Display Ad

c) Shopping Ad

d) Search Ad

5 / 43

5) Which keyword match type is most restrictive?

a) Negative Match

b) Exact Match

c) Broad Match

d) Phrase Match

6 / 43

6) Which report shows performance by device type?

a) Device Report

b) User Report

c) Platform Report

d) Impression Report

7 / 43

7) Which campaign goal is best for lead generation?

a) App promotion

b) Website traffic

c) Leads

d) Brand awareness

8 / 43

8) Which of the following is NOT a Google Ads campaign type?

a) SEO

b) To create a business plan.

c) Search

d) Video

9 / 43

9) Which metric shows how often an ad is shown?

a) CPC

b) CTR

c) Impressions

d) Conversions

10 / 43

10) What is the benefit of using Responsive Search Ads (RSA)?

a) Only one headline is allowed

b) Ads adjust automatically with best-performing combinations

c) Lower quality score

d) Fixed ad text only

11 / 43

11) The formula for CTR (Click Through Rate) is:

a) Conversions ÷ Impressions × 100

b) Clicks ÷ Impressions × 100

c) Clicks ÷ Conversions × 100

d) Impressions ÷ Clicks × 100

12 / 43

12) Which tool is used for keyword research in Google Ads?

a) Google Analytics

b) Keyword Planner

c) Search Console

d) Trends

13 / 43

13) Which bidding strategy focuses on achieving the highest conversion value within budget?

a) Manual CPC

b) Target CPA

c) Target ROAS

d) Maximize Clicks

14 / 43

14) Which of these is NOT a Google Ads bidding strategy?

a) Maximize Clicks

b) Target CPA

c) PageRank

d) CPM

15 / 43

15) . In display advertising, banner ads are generally charged on the basis of:

a) Flat monthly fee

b) CTR

c) CPA only

d) CPC or CPM

16 / 43

16) The quality score in Google Ads depends on:

a) Bid amount only

b) Ad relevance, CTR, and landing page experience

c) Daily budget

d) Campaign duration

17 / 43

17) What is a negative keyword used for?

a) To boost CTR

b) To increase CPC

c) To stop ads from showing on irrelevant searches

d) To increase impressions

18 / 43

18) Which metric is used to calculate Cost Per Acquisition (CPA)?

a) Cost ÷ CTR

b) Cost ÷ Conversions

c) Cost ÷ Clicks

d) Cost ÷ Impressions

19 / 43

19) Which is the Google Ads remarketing list for those who visited a site but didn’t convert?

a) Dynamic Remarketing

b) Abandoned Visitors List

c) Custom Remarketing

d) Standard Remarketing

20 / 43

20) Which campaign type shows ads in Gmail?

a) Search

b) Display

c) Video

d) Shopping

21 / 43

21) The ultimate objective of PPC campaigns is to:

a) Increase bounce rate

b) Reduce ad budget

c) Generate conversions at optimal cost

d) Increase impressions

22 / 43

22) In PPC, what is Ad Scheduling used for?

a) Setting ad display times

b) Improving ad text

c) Increasing CTR

d) Blocking keywords

23 / 43

23) The default ad rotation setting in Google Ads is:

a) Rotate evenly

b) No rotation

c) Optimize: Prefer best performing ads

d) Rotate indefinitely

24 / 43

24) In Google Ads, what is Dynamic Search Ads used for?

a) Showing ads based on website content

b) Shopping ads only

c) Display ads only

d) Creating random ads

25 / 43

25) In Google Ads, CPC stands for:

a) Click Per Cost

b) Cost Per Click

c) Cost Per Conversion

d) Conversion Per Click

26 / 43

26) Which Google Ads extension shows a phone number?

a) Call Extension

b) Structured Snippet

c) Sitelink Extension

d) Callout Extension

27 / 43

27) In Google Ads, RSA stands for:

a) The Ad Rank formula is:

b) Responsive Search Ads

c) Relevant Search Ads

d) Real-time Search Ads

28 / 43

28) What is the main benefit of ad extensions?

a) Increase ad size and provide more info

b) Reduce CPC

c) Block competitor ads

d) Lower impressions

29 / 43

29) In Google Ads, CPM stands for:

a) Clicks Per Million

b) Cost Per Million

c) Cost Per Thousand Impressions

d) Conversion Per Metric

30 / 43

30) Which metric is used to measure how often people click your ad after seeing it?

a) CPC

b) Conversion Rate

c) CTR

d) Bounce Rate

31 / 43

31) The Ad Rank formula is:

a) Conversion ÷ Spend

b) Budget ÷ Clicks

c) Impressions × CTR

d) CPC Bid × Quality Score

32 / 43

32) Which bidding strategy is used to maximize the number of clicks within a budget?

a) Target CPA

b) Manual CPC

c) Target ROAS

d) Maximize Clicks

33 / 43

33) Which keyword match type shows ads when the query contains the exact phrase?

a) Broad Match

b) Phrase Match

c) Exact Match

d) Negative Match

34 / 43

34) In Google Ads, what does ROAS stand for?

a) Rate of Ad Success

b) Reach of Ad Strategy

c) Revenue of Ad Sales

d) Return on Ad Spend

35 / 43

35) In Google Ads, which metric shows average position of ads?

a) CTR

b) Avg. Position

c) Average CPC

d) Ad Rank

36 / 43

36) Which of these is NOT an ad extension?

a) Meta Tag

b) Callout

c) Structured Snippet

d) Sitelink

37 / 43

37) Which report in Google Ads helps identify search terms that triggered your ads?

a) Keyword Report

b) Conversion Report

c) Impression Report

d) Search Term Report

38 / 43

38) Which of the following is NOT a metric in Google Ads?

a) Equity Shares

b) Bounce Rate

c) CTR

d) CPM

39 / 43

39) Which type of targeting allows showing ads to users who previously visited your site?

a) Demographic targeting

b) Contextual targeting

c) Remarketing

d) Interest targeting

40 / 43

40) In PPC advertising, the advertiser pays when:

a) Ad is clicked

b) To create a business plan.

c) Ad is displayed

d) Ad is shared

41 / 43

41) Which campaign type shows ads on YouTube?

a) Display

b) Shopping

c) Search

d) Video

42 / 43

42) In Google Ads, what is the maximum number of headlines allowed in RSA?

a) 20

b) 10

c) 15

d) 5

43 / 43

43) Which campaign type is best for promoting e-commerce products?

a) Display

b) Search

c) Shopping

d) Video

Your score is

The average score is 0%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D4

1 / 45

1) What does CTR mean in SEO?

a) Click Through Rate

b) Customer Targeting Rate

c) Conversion Tracking Ratio

d) Content Traffic Report

2 / 45

2) What is Google’s E-A-T principle?

a) Expertise, Authoritativeness, Trustworthiness

b) External Anchor Tag

c) Engine Algorithm Test

d) Easy-Access-Tracking

3 / 45

3) What is a 301 redirect?

a) Permanent redirect

b) Temporary redirect

c) Broken link

d) Canonical tag

4 / 45

4) What is a nofollow link?

a) A link ignored by search engines for ranking

b) A paid link

c) A link that passes SEO value

d) A broken link

5 / 45

5) Which is a core web vital?

a) Largest Contentful Paint (LCP)

b) Meta keywords

c) Guest posts

d) Paid advertising

6 / 45

6) Which of the following is a black-hat SEO technique?

a) Cloaking

b) Guest blogging

c) Fast loading pages

d) Mobile optimization

7 / 45

7) What does mobile-first indexing mean?

a) Desktop version is prioritized

b) Mobile version is prioritized for indexing

c) Only mobile apps are indexed

d) Mobile keywords are ignored

8 / 45

8) Which metric measures how long users stay on your site?

a) Dwell time

b) CTR

c) CPC

d) Bounce rate

9 / 45

9) What is a backlink?

a) A link to your own internal page

b) A footer link

c) A link pointing to your website from another website

d) A broken link

10 / 45

10) What is an XML sitemap?

a) A paid tool

b) A code-based map for search engines

c) A social sharing link

d) A visual site map for users

11 / 45

11) What is bounce rate?

a) isitors clicking many links

b) Visitors leaving after viewing one page

c) Visitors clicking many links

d) Visitors filling forms

12 / 45

12) Which of these can negatively affect SEO?

a) Proper site structure

b) High-quality backlinks

c) Duplicate content

d) Fast-loading pages

13 / 45

13) Which type of SEO involves optimizing your website’s code, structure, and content?

a) On-page SEO

b) Technical SEO

c) Off-page SEO

d) Local SEO

14 / 45

14) What is the main purpose of schema markup?

a) To remove duplicate pages

b) To design websites

c) To create backlinks

d) To help search engines understand content better

15 / 45

15) Which of the following is a search engine?

a) Instagram

b) Facebook

c) Bing

d) WhatsApp

16 / 45

16) Which of these is an on-page SEO factor?

a) Page Speed

b) Social Shares

c) Guest Posts

d) Backlinks

17 / 45

17) Which is an example of off-page SEO?

a) Meta description writing

b) Title optimization

c) Guest posting

d) Internal linking

18 / 45

18) Which tag is essential for SEO?

a) <span>

b) <footer>

c) <div>

19 / 45

19) Which is a free SEO tool by Google?

a) Moz Pro

b) Ahrefs

c) SEMrush

d) Google Search Console

20 / 45

20) Which factor directly affects site speed?

a) Image compression

b) Number of followers

c) Guest posts

d) Social media posts

21 / 45

21) What is a featured snippet?

a) A keyword tool

b) A website’s footer text

c) A short summary displayed on top of search results

d) A paid ad on Google

22 / 45

22) Which is NOT a ranking factor in Google?

a) Mobile-friendliness

b) Quality content

c) Number of social media followers

d) Page load speed

23 / 45

23) Which algorithm update focuses on content quality?

a) Pigeon

b) Penguin

c) Hummingbird

d) Panda

24 / 45

24) What does DA stand for in SEO?

a) Domain Authority

b) Digital Ads

c) Data Analytics

d) Domain Analysis

25 / 45

25) What is the ideal meta title length for SEO?

a) 200+ characters

b) 30–60 characters

c) 100–150 characters

d) 10–20 characters

26 / 45

26) What is the purpose of robots.txt?

a) To control search engine crawling

b) To block users

c) To manage site speed

d) To improve backlinks

27 / 45

27) What is keyword stuffing?

a) Overusing keywords unnaturally

b) Replacing all words with keywords

c) Using keywords naturally

d) Ignoring keywords

28 / 45

28) Which tool is best for analyzing website traffic?

a) Canva

b) Slack

c) Google Analytics

d) Trello

29 / 45

29) What is the purpose of Google Analytics in SEO?

a) To remove keywords

b) To track website traffic and performance

c) To create backlinks

d) To write meta descriptions

30 / 45

30) Which of these affects local SEO the most?

a) Google Business Profile

b) PPC campaigns

c) Email marketing

d) TV advertisements

31 / 45

31) What is the importance of HTTPS in SEO?

a) It replaces keywords

b) It makes the website slower

c) It increases ad revenue

d) It improves security and is a ranking factor

32 / 45

32) What is the primary goal of SEO?

a) Buy paid traffic

b) Create more social profiles

c) Improve website ranking on search engines

d) Increase ad spend

33 / 45

33) Which tag improves image SEO?

a) <footer> tag

b) <br> tag

c) tag

d) <span> tag

34 / 45

34) What does SEO stand for?

a) Social Engagement Optimization

b) Search Engine Optimization

c) Search Engine Option

d) Search Engine Operation

35 / 45

35) What is a breadcrumb in SEO?

a) Meta keyword

b) Navigation trail showing website hierarchy

c) Broken link

d) Backlink from a blog

36 / 45

36) What is a sitemap used for?

a) To store user data

b) To guide search engines in crawling a site

c) To host advertisements

d) To create site content

37 / 45

37) Which Google tool shows website indexing issues?

a) Google Drive

b) Google Search Console

c) Google Docs

d) Google Analytics

38 / 45

38) What is the role of LSI keywords?

a) To add irrelevant keywords

b) To spam content

c) To provide related keywords for context

d) To remove duplicate keywordsv

39 / 45

39) What does SERP stand for?

a) Search Engine Ranking Page

b) Search Engine Results Page

c) Search Engagement Report Page

d) Social Engagement Results Page

40 / 45

40) Which keyword type is most specific?

a) Long-tail keywords

b) Exact match keywords

c) Broad keywords

d) Short-tail keywords

41 / 45

41) What is keyword cannibalization?

a) Ignoring keywords

b) Targeting multiple pages for the same keyword

c) Buying keywords

d) Using long-tail keywords

42 / 45

42) Which tool is used for keyword research?

a) Ahrefs

b) WordPad

c) Dropbox

d) Photoshop

43 / 45

43) What is canonicalization in SEO?

a) Creating duplicate content

b) Removing meta tags

c) Choosing a preferred URL for duplicate content

d) Keyword analysis

44 / 45

44) What is the ideal keyword density for SEO?

a) 30–40%

b) No keywords needed

c) 1–2%

d) 10–20%

45 / 45

45) What is anchor text?

a) A meta description

b) Text inside the image tag

c) Text around a video

d) Clickable text in a hyperlink

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Digital Marketing D5

1 / 46

1) Which is the ideal length for a video ad on Facebook/Instagram?

a) 15–30 seconds

b) 1 hour

c) 2–3 minutes

d) 5–10 minutes

2 / 46

2) What does ROAS stand for?

a) Rate Of Audience Size

b) Reach Of Ad Strategy

c) Revenue On Ad Strategy

d) Return On Advertising Spend

3 / 46

3) Which metric measures how often the same person sees an ad?

a) Frequency

b) CTR

c) Reach

d) Impressions

4 / 46

4) What is the default placement setting in Meta Ads?

a) Manual Placements

b) Automatic Placements

c) Story Only

d) Feed Only

5 / 46

5) Which campaign objective is used to increase sales on an e-commerce website?

a) Conversions

b) Traffic

c) Engagement

d) Awareness

6 / 46

6) Which Meta Ads format allows multiple images or videos in a single ad?

a) Carousel

b) Story

c) Collection

d) Feed

7 / 46

7) Which placement is exclusive to Instagram?

a) Messenger

b) Feed

c) Stories

d) Right Column

8 / 46

8) Which type of ad appears within users’ Facebook or Instagram feed?

a) Native Ads

b) Search Ads

c) In-feed Ads

d) Display Ads

9 / 46

9) Which targeting option allows advertisers to show ads to people who visited their website?

a) Lookalike Audience

b) Custom Audience

c) Core Audience

d) Saved Audience

10 / 46

10) Which is an example of an Engagement ad?

a) Store Traffic Ad

b) Page Likes Ad

c) Conversion Ad

d) Website Traffic Ad

11 / 46

11) Which section of Meta Ads Manager shows ad performance data?

a) Campaign Manager

b) Analytics Tab

c) Dashboard

d) Reports

12 / 46

12) What does CPC stand for in Meta Ads?

a) Clicks Per Conversion

b) Cost Per Click

c) Campaign Per Cost

d) Cost Per Campaign

13 / 46

13) What does CPM stand for?

a) Cost Per Metric

b) Campaign Per Marketing

c) Cost Per Million

d) Cost Per Mile (1000 impressions)

14 / 46

14) What does Meta Ads primarily include?

a) LinkedIn Ads

b) Both A and B

c) Facebook Ads

d) Instagram Ads

15 / 46

15) Which campaign objective is best for brand awareness?

a) Awareness

b) Conversions

c) Engagement

d) Traffic

16 / 46

16) What does Audience Overlap mean in Meta Ads?

a) Two audiences having similar people

b) Audience size is too small

c) Irrelevant audience selection

d) Audience does not match targeting

17 / 46

17) Which metric shows the percentage of people who saw the ad and clicked?

a) Reach

b) CPC

c) CTR

d) Impressions

18 / 46

18) Which is the best ad format for showcasing a product catalog?

a) Story

b) collection

c) Video

d) Carousel

19 / 46

19) Which metric calculates the revenue generated divided by ad spend?

a) CTR

b) ROI

c) CPA

d) ROAS

20 / 46

20) What does CTR stand for?

a) conversion To Reach

b) Cost To Revenue

c) Campaign Target Result

d) Click Through Rate

21 / 46

21) What is the minimum daily budget recommended for Meta Ads?

a) ₹10

b) ₹100

c) ₹50

d) ₹500

22 / 46

22) Which placement is available only on Facebook?

a) Explore

b) Instagram Stories

c) Audience Network

d) News Feed

23 / 46

23) Which of these is NOT a metric in Meta Ads?

a) Reach

b) Engagement

c) Impressions

d) Manufacturing

24 / 46

24) What is the recommended aspect ratio for Instagram Story ads?

a) 4:3

b) 16:9

c) 1:1

d) 9:16

25 / 46

25) Which type of audience is created from existing customer data?

a) Core Audience

b) Saved Audience

c) Lookalike Audience

d) Custom Audience

26 / 46

26) Which metric measures the number of times an ad is shown?

a) Impressions

b) CTR

c) CPC

d) Reach

27 / 46

27) What is the main objective of Meta Ads?

a) Website design

b) Email marketing

c) Paid traffic and conversions

d) Organic reach

28 / 46

28) Which Meta Ads feature helps track actions taken on a website after clicking an ad?

a) Analytics

b) Tracking Codes

c) Cookies

d) Pixels

29 / 46

29) Which metric indicates how much revenue is made compared to cost?

a) CTR

b) CPC

c) CPA

d) ROI

30 / 46

30) Which is the last step in setting up a Meta Ads campaign?

a) Publishing the ad

b) Setting budget and schedule

c) Choosing audience

d) Selecting campaign objective

31 / 46

31) Which type of bidding strategy allows advertisers to set a maximum cost per action?

a) Bid Cap

b) Target ROAS

c) Cost Cap

d) Lowest Cost

32 / 46

32) Which metric measures the amount spent divided by the number of results achieved?

a) CPA

b) ROI

c) CTR

d) CPM

33 / 46

33) Which of these is NOT a Meta Ads objective?

a) Manufacturing

b) Conversion

c) Consideration

d) Awareness

34 / 46

34) Which feature helps advertisers show ads to people similar to their customers?

a) Saved Audience

b) Lookalike Audience

c) Core Audience

d) Custom Audience

35 / 46

35) What is an affiliate dashboard used for?

a) Designing creatives

b) Posting social content

c) Keyword planning

d) Tracking clicks, conversions, and earnings

36 / 46

36) Which metric shows the average amount spent for each click?

a) CPM

b) ROI

c) CPC

d) CPA

37 / 46

37) What does Reach mean in Meta Ads?

a) Conversion rate

b) Total clicks on an ad

c) Number of unique users who saw the ad

d) Total number of times an ad is displayed

38 / 46

38) Which tool is required to install Meta Pixel on a website?

a) Photoshop

b) Canva

c) Trello

d) Google Tag Manager

39 / 46

39) Which ad format is best for storytelling with a short duration?

a) Collection Ads

b) Carousel Ads

c) Banner Ads

d) Story Ads

40 / 46

40) Which bidding strategy helps maximize purchase value?

a) Cost Cap

b) Bid Cap

c) Target ROAS

d) Lowest Cost

41 / 46

41) Which type of ad is designed to collect user information like name and email?

a) Lead Generation Ads

b) Conversion Ads

c) Awareness Ads

d) Traffic Ads

42 / 46

42) Which campaign objective is used to increase visits to a physical store?

a) Awareness

b) Store Traffic

c) Messages

d) Conversions

43 / 46

43) Which platform manages Facebook and Instagram ads?

a) HubSpot

b) Meta Ads Manager

c) Google Ads Manager

d) Canva

44 / 46

44) What is the purpose of A/B testing in Meta Ads?

a) To design creative graphics

b) To compare two ad variations

c) To increase followers

d) To improve website design

45 / 46

45) Which bidding option is used when advertisers want to spend the full budget and get the lowest cost per result?

a) Lowest Cost

b) Bid Cap

c) Cost Cap

d) Target ROAS

46 / 46

46) Which Meta Ads objective is used to get more messages on WhatsApp or Messenger?

a) Traffic

b) engagement

c) Messages

d) Awareness

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Digital Marketing D6

1 / 44

1) What is the main risk in Influencer Marketing?

a) Authenticity and fake followers

b) No investment

c) Guaranteed sales

d) Free promotion

2 / 44

2) What is a hybrid influencer campaign?v

a) SEO + Paid ads

b) Organic campaigns

c) Combination of affiliate commission and flat fee

d) Only free promotions

3 / 44

3) Which factor improves affiliate conversion rates?

a) Fake clicks

b) No product description

c) Irrelevant audience

d) High-quality content and targeted offers

4 / 44

4) What is the average ROI for influencer marketing campaigns?

a) $1: $5 ROI

b) $1: $50 ROI

c) $1: $1 ROI

d) $1: $20 ROI

5 / 44

5) What is influencer whitelisting?

a) Paid ads for affiliates

b) Allowing brands to run ads through influencer's account

c) Deleting old campaigns

d) Blocking fake influencers

6 / 44

6) What is a micro-influencer?

a) An affiliate marketer

b) An influencer with 1M+ followers

c) An influencer with 1K–100K followers

d) A blogger only

7 / 44

7) What is a commission payout threshold?

a) Minimum sales before receiving payment

b) Minimum number of clicks

c) Ad budget limit

d) Time taken to approve content

8 / 44

8) What is recurring commission in Affiliate Marketing?

a) Commission for every repeated purchase by referred customer

b) one-time payment

c) Monthly influencer fee

d) Bonus for high sales

9 / 44

9) What is the difference between influencer and affiliate marketing?

a) Affiliate is free; influencer is paid

b) Influencer is about promotion; affiliate is about sales commissions

c) Influencer is only for Instagram

d) Both are the same

10 / 44

10) What is the main advantage of Influencer Marketing?

a) Authentic promotion through trusted individuals

b) Free advertising

c) Guaranteed viral content

d) Higher organic ranking

11 / 44

11) What is a CPA network?

a) Cost Per Application network

b) A content hosting site

c) SEO ranking tool

d) Affiliate platform connecting advertisers & affiliates

12 / 44

12) What is the key element of affiliate tracking?

a) SEO only

b) Pop-up ads

c) Backlinks

d) Cookies or tracking pixels

13 / 44

13) What is Affiliate Marketing?

a) Paying influencers per post

b) Paid ads on Facebook

c) Free product promotion

d) Earning a commission for promoting other people's products

14 / 44

14) What is an affiliate network?

a) A group of influencers

b) A platform connecting affiliates with brands

c) A payment gateway

d) A social media group

15 / 44

15) Which metric is crucial in Influencer Marketing?

a) Engagement Rate

b) CPC

c) Bounce Rate

d) DA/PA

16 / 44

16) What is the average commission range in Affiliate Marketing?

a) 1–5%

b) 40–70%

c) 5–30%

d) 90–100%

17 / 44

17) Which factor increases affiliate success?

a) Low-quality products

b) No follow-up

c) Relevant audience and strong niche

d) Fake engagement

18 / 44

18) What is cookie duration in Affiliate Marketing?

a) Time period the affiliate link tracks sales

b) Influencer payment duration

c) Browser cache time

d) Time for ad approval

19 / 44

19) What is Influencer Marketing?

a) Paid advertising

b) Affiliate partnership only

c) SEO technique

d) Using influential people to promote products

20 / 44

20) What does CTR mean in affiliate marketing?

a) Conversion Tracking Revenue

b) Click Through Rate

c) Customer Traffic Ratio

d) Cost Tracking Report

21 / 44

21) What is the main goal of Affiliate Marketing?

a) Create viral videos

b) Increase social followers

c) Generate sales or leads

d) Boost page likes

22 / 44

22) Which is a popular affiliate program?

a) Instagram Ads

b) Google AdSense

c) Netflix Program

d) Amazon Associates

23 / 44

23) Which platform is most used for Influencer Marketing?

a) Snapchat

b) Instagram

c) Pinterest

d) LinkedIn

24 / 44

24) What is a nano-influencer?

a) An influencer with 10–100 followers

b) A celebrity influencer

c) A paid advertiser

d) An influencer with 100–10,000 followers

25 / 44

25) What is the purpose of a unique affiliate link?

a) To improve SEO

b) To track sales generated by an affiliate

c) To boost ad CPC

d) To increase social media followers

26 / 44

26) Who is an influencer?

a) A brand owner

b) A person with influence over an audience

c) SEO expert

d) Only celebrities

27 / 44

27) What is the main benefit of influencer seeding?

a) Hiding campaigns

b) Boosting CPC

c) Paying influencers per click

d) Sending free products to influencers for exposure

28 / 44

28) What is the purpose of an affiliate ID?

a) To uniquely identify each affiliate for tracking

b) To rank in SEO

c) To design creatives

d) To increase engagement

29 / 44

29) What is the first step in starting affiliate marketing?

a) Buy expensive ads

b) Remove all keywords

c) Hire influencers

d) Join an affiliate program

30 / 44

30) What does ROI stand for?

a) Return on Investment

b) Revenue on Interaction

c) Reach of Influence

d) Rate of Influence

31 / 44

31) Which type of content is most effective for influencer campaigns?

a) Hidden links

b) Text only

c) Video & authentic reviews

d) Random posts

32 / 44

32) What is a common payment model in Affiliate Marketing?

a) CPI

b) CPC

c) CPM

d) CPA

33 / 44

33) What is two-tier affiliate marketing?

a) A type of influencer payment

b) One-time commission

c) Earning commission for your referrals' sales

d) Cookie-free marketing

34 / 44

34) Which tool helps in finding influencers?

a) BuzzSumo

b) Photoshop

c) Canva

d) Dropbox

35 / 44

35) What is a deep link in affiliate marketing?

a) A hidden tracking pixel

b) A broken link

c) A homepage only link

d) A link directing to a specific product page

36 / 44

36) Which platform is widely used for Affiliate Marketing?

a) Clubhouse

b) Instagram

c) Amazon Associates

d) TikTok

37 / 44

37) What is an affiliate disclosure statement?

a) Link shortening

b) Hiding affiliate links

c) Statement informing users about affiliate links

d) Boosting sales

38 / 44

38) Which factor increases influencer credibility?v

a) Posting too many ads

b) High engagement and authentic audience

c) Fake followers

d) No disclosure

39 / 44

39) What is an exclusive influencer deal?

a) Special collaboration where only one influencer promotes a product

b) Paid ads by many influencers

c) Discount only

d) Affiliate program with no payment

40 / 44

40) Which metric shows how much an affiliate earns per sale?

a) CTR

b) CPA

c) EPC

d) CPC

41 / 44

41) what is brand ambassador marketing?

a) Discount campaign

b) Paid ads only

c) Affiliate one-time deal

d) Long-term collaboration with influencers to represent a brand

42 / 44

42) Which niche is highly profitable in affiliate marketing?

a) Empty niche

b) Health & Wellness

c) Unrelated memes

d) Random blogging

43 / 44

43) What does FTC require for influencer marketing?

a) To delete ads

b) Disclosure of sponsored content

c) Nothing

d) To increase CPC

44 / 44

44) What is EPC in affiliate marketing?

a) Engagement Per Campaign

b) Every Purchase Commission

c) Estimated Product Cost

d) Earnings Per Click

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Digital Marketing D7

1 / 45

1) What does KPI stand for?

a) Key Performance Indicator

b) Known Profit Indicator

c) Key Process Integration

d) Knowledge Performance Index

2 / 45

2) Which type of analytics explains why something happened?

a) Descriptive Analytics

b) Diagnostic Analytics

c) Predictive Analytics

d) Prescriptive Analytics

3 / 45

3) What does CLV stand for in marketing analytics?

a) Customer Lifetime Value

b) campaign Level View

c) Conversion Log Value

d) Click Level Verification

4 / 45

4) Which platform provides built-in analytics for monitoring post engagement?

a) instagram Insights

b) Google Docs

c) MS Excel

d) Photoshop

5 / 45

5) What is “page views” in web analytics?

a) The number of purchases made on a page

b) The number of unique visitors to a page

c) The total number of times a page is loaded or reloaded

d) The number of clicks on a page

6 / 45

6) What is a “bounce rate” in web analytics?

a) Average time a user spends on the website

b) Percentage of visitors who immediately leave the site after viewing one page

c) Percentage of users who complete a purchase

d) Number of users who revisit a site within a month

7 / 45

7) Which metric measures the cost of acquiring a customer?

a) ROI

b) CAC

c) CLV

d) CPA

8 / 45

8) What is “exit rate” in Google Analytics?

a) The number of broken links on a site

b) The percentage of users who revisit a page

c) The percentage of users who leave from a specific page

d) The number of users leaving the website overall

9 / 45

9) Which tool helps track email marketing campaign performance?

a) Canva

b) Photoshop

c) Mailchimp

d) Hotjar

10 / 45

10) Which Google Analytics report shows how users found a website?

a) Acquisition Report

b) Conversions Report

c) Behavior Report

d) Audience Report

11 / 45

11) Which of the following is an example of an event in Google Analytics?

a) A user watching a video

b) A user clicking a button

c) All of the above

d) A user scrolling a page

12 / 45

12) Which metric shows the percentage of users who left a site after viewing only one page?

a) Click Through Rate

b) Conversion Rate

c) Exit Rate

d) Bounce Rate

13 / 45

13) Which report in Google Analytics shows the devices users use?

a) Acquisition Report

b) Behavior Report

c) Conversion Report

d) Audience Report

14 / 45

14) Which metric indicates the number of pages viewed per session?

a) Page Views

b) Pages/Session

c) Conversion Rate

d) Bounce Rate

15 / 45

15) What does CPA stand for in digital marketing?

a) Campaign Profit Analysis

b) Conversion Performance Analysis

c) Clicks Per Ad

d) Cost Per Action/Acquisition

16 / 45

16) What is the role of A/B testing in digital marketing?

a) To evaluate server performance

b) To measure website speed

c) To compare two versions of a webpage or campaign to see which performs better

d) To test mobile applications

17 / 45

17) Which of the following is an example of a conversion?

a) A user clicking on a broken link

b) A visitor leaving a site

c) A user refreshing a page

d) A visitor completing a purchase

18 / 45

18) Which of the following is a qualitative data collection method?

a) Interviews

b) Heatmaps

c) All of the above

d) Surveys

19 / 45

19) Which tool provides insights into how users interact with your website?

a) All of the above

b) Hotjar

c) Google Analytics

d) . Crazy Egg

20 / 45

20) Which of the following is NOT a KPI in digital marketing analytics?

a) Font Size

b) Bounce Rate

c) Conversion Rate

d) Click Through Rate

21 / 45

21) Which metric shows how much revenue is generated for every dollar spent on advertising?

a) CPC

b) CTR

c) ROI

d) ROAS

22 / 45

22) Which of the following tools is used for tracking website traffic and performance?

a) Google Analytics

b) SEMrush

c) . Canva

d) Mailchimp

23 / 45

23) what does “impression” mean in digital advertising?

a) When a user clicks on an ad

b) When an ad is displayed to a user

c) When an ad generates a sale

d) When a user hovers over an ad

24 / 45

24) What does “organic traffic” refer to?

a) Traffic from referrals

b) traffic from unpaid search results

c) Traffic from paid ads

d) Traffic from social media

25 / 45

25) Which type of analytics focuses on predicting future trends?

a) Prescriptive Analytics

b) Predictive Analytics

c) Diagnostic Analytics

d) Descriptive Analytics

26 / 45

26) Which report in Google Analytics shows the geographic locations of users?

a) Behavior Report

b) Acquisition Report

c) Audience Report

d) Conversions Report

27 / 45

27) What does CPC stand for?

a) Clicks Per Campaign

b) Cost Per Conversion

c) Cost Per Click

d) Campaign Performance Count

28 / 45

28) What is the purpose of setting goals in Google Analytics?

a) To measure how well a website fulfills target objectives

b) . To increase website speed

c) To improve design quality

d) To create ad campaigns

29 / 45

29) Which metric measures how many users completed a purchase after clicking an ad?

a) Conversion Rate

b) CTR

c) ROI

d) CPA

30 / 45

30) What is the main purpose of UTM parameters in URLs?

a) To track the effectiveness of marketing campaigns

b) To increase search engine rankings

c) To improve website loading speed

d) To prevent hacking attacks

31 / 45

31) What does ROI stand for?

a) Rate of Interaction

b) Reach of Impressions

c) Return on Investment

d) Ratio of Income

32 / 45

32) Which of the following is NOT tracked in Google Analytics by default?

a) Page Views

b) User Age and Gender

c) Time on Site

d) Clicks on External Links

33 / 45

33) What does CTR stand for in digital marketing?

a) Conversion Tracking Ratio

b) Click Through Rate

c) Campaign Traffic Report

d) Cost To Revenue

34 / 45

34) Which type of goal in Google Analytics measures user engagement?

a) Destination Goals

b) Event Goals

c) Pages/Screens per Session Goals

d) Duration Goals

35 / 45

35) what is the purpose of Google Tag Manager?

a) To send automated emails

b) To manage and deploy marketing tags on a website without coding

c) To create social media campaigns

d) To design ads

36 / 45

36) Which of the following metrics indicates how many users completed a desired action on a website?

a) Conversion Rate

b) Page Views

c) Session Duration

d) Bounce Rate

37 / 45

37) What is a dashboard in digital analytics?

a) A car’s control panel

b) A video editing tool

c) A visual representation of key performance metrics

d) A page design tool

38 / 45

38) What does Google Analytics primarily track?

a) Offline sales

b) Print media performance

c) website traffic and user behavior

d) TV advertisements

39 / 45

39) What does segmentation in analytics mean?

a) Dividing content into categories

b) Splitting a website into pages

c) Dividing website traffic into groups based on characteristics

d) Blocking specific users

40 / 45

40) Which of the following is a quantitative metric in web analytics?

a) User feedback

b) Page Views

c) Heatmaps

d) Interviews

41 / 45

41) Which type of analytics suggests actions to achieve desired outcomes?

a) Predictive Analytics

b) Prescriptive Analytics

c) Diagnostic Analytics

d) Descriptive Analytics

42 / 45

42) What is a “heatmap” used for in web analytics?

a) To measure the conversion rate

b) To track the bounce rate of a site

c) To monitor website speed

d) To show where users click and scroll on a webpage

43 / 45

43) Which of the following is NOT a web analytics tool?

a) Adobe Analytics

b) Hotjar

c) MS Paint

d) Google Analytics

44 / 45

44) In web analytics, what does “average session duration” indicate?

a) The total time a user spends on the website during a session

b) The time a user spends on social media

c) The number of users on a page at one time

d) The time it takes for a page to load

45 / 45

45) What does CPM stand for in digital advertising?

a) Conversion Performance Metric

b) Cost Per Thousand Impressions

c) Cost Per Minute

d) Cost Per Million

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