Digital Marketing | Assesments

A Digital Marketing Internship is a hands-on training opportunity for students or recent graduates to gain practical experience in the field of online marketing. Interns work closely with marketing teams to learn and apply strategies across various digital platforms.

What Interns Typically Learn:

SEO (Search Engine Optimization):
Basics of improving website visibility on search engines.
Content Creation & Marketing:
Writing blog posts, social media captions, and ad copy.
Social Media Management:
Scheduling posts, analyzing engagement, and growing followers.
Email Marketing:
Designing newsletters, managing subscriber lists, and tracking open rates.
Google Ads & Analytics:
Understanding paid campaigns and interpreting website traffic data.
Marketing Tools:
Exposure to tools like Canva, HubSpot, Google Analytics, Meta Business Suite, and others.

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D1

1 / 45

1) Which is an example of marketing automation?

a) Door-to-door sales

b) Manual cold calls

c) Newspaper inserts

d) Sending personalized email campaigns

2 / 45

2) The ‘organic results’ on Google are achieved through:

a) Billboards

b) Paid Ads

c) Flyers

d) SEO

3 / 45

3) Which of these is a popular tool for web analytics?

a) Canva

b) Photoshop

c) Google Analytics

d) Trello

4 / 45

4) Which is NOT a social media platform?

a) Twitter (X)

b) Instagram

c) Amazon

d) Facebook

5 / 45

5) PPC in digital marketing stands for:

a) Pay Per Conversion

b) Pay Per Click

c) Price Per Click

d) Pay Per Customer

6 / 45

6) What is the advantage of digital marketing over traditional marketing?

a) Higher cost

b) No engagement

c) Limited reach

d) Real-time tracking and analytics

7 / 45

7) Hashtags are mostly used in:

a) Social Media

b) Email campaigns

c) Websites only

d) Blogs

8 / 45

8) SEO focuses on improving:

a) Website ranking in search engines

b) Offline sales

c) Paid ad results

d) Door-to-door leads

9 / 45

9) In email marketing, CTA stands for:

a) Customer Targeted Ad

b) Campaign Tracking Analysis

c) Click to Advertise

d) Call to Action

10 / 45

10) Which ad model charges advertisers only when users click on the ad?

a) PPC

b) CPC

c) CPM

d) Both b & c

11 / 45

11) What is Digital Marketing primarily about?

a) Printing flyers

b) Only advertising on TV

c) Selling products door-to-door

d) Marketing using digital channels

12 / 45

12) Which of these is a paid form of digital marketing?

a) PPC

b) SEO

c) Blogging

d) Organic social media posts

13 / 45

13) Which is the backbone of digital marketing campaigns?

a) Brochures

b) Content

c) Posters

d) Flyers

14 / 45

14) A/B testing helps marketers to:

a) Test radio vs TV ads

b) Compare two versions of ads/webpages

c) Print ads in two colors

d) Choose between offline stores

15 / 45

15) CTR is calculated as:

a) (Visits ÷ Ads) × 100

b) (Revenue ÷ Clicks) × 100

c) (Clicks ÷ Impressions) × 100

d) (Sales ÷ Revenue) × 100

16 / 45

16) Which term refers to improving mobile website experience?

a) Mobile Optimization

b) Offline Marketing

c) SMS Marketing

d) Desktop SEO

17 / 45

17) The main objective of digital marketing is to:

a) Print more ads

b) Reach global audiences at lower cost

c) Avoid customer feedback

d) Limit communication

18 / 45

18) Which of these terms means users leaving without completing a purchase?

a) Cart abandonment

b) Conversion

c) Bounce rate

d) Retargeting

19 / 45

19) Content marketing focuses on:

a) Ignoring feedback

b) Creating valuable and relevant content

c) Spamming customers

d) Printing posters

20 / 45

20) In digital marketing, ROI stands for:

a) Rate of Investment

b) Return on Investment

c) Reach on Internet

d) Response on Impression

21 / 45

21) Which of these is a long-term strategy in digital marketing?

a) Display ads

b) PPC

c) Social media ads

d) SEO

22 / 45

22) Influencer marketing is mainly used on:

a) Social Media Platforms

b) Television only

c) Radio

d) Newspapers

23 / 45

23) Which social media platform is best for B2B marketing?

a) Snapchat

b) LinkedIn

c) TikTok

d) Instagram

24 / 45

24) Which of the following is NOT a digital marketing channel?

a) Social Media

b) Email

c) SEO

d) Television Commercials

25 / 45

25) Which of the following is NOT part of digital marketing?

a) Content Marketing

b) Search Engine Marketing

c) Social Media Marketing

d) Outdoor Billboards

26 / 45

26) What is remarketing in digital marketing?

a) Reprinting old ads

b) Targeting customers who visited your site earlier

c) Marketing old products offline

d) Selling in retail stores again

27 / 45

27) SEM stands for:

a) Search Engine Marketing

b) Social Engagement Marketing

c) Search Easy Management

d) Social Engine Media

28 / 45

28) Which metric measures how many people clicked on an ad?

a) CTR (Click Through Rate)

b) CPC

c) ROI

d) CPM

29 / 45

29) Which is the largest search engine used globally?

a) Google

b) DuckDuckGo

c) Bing

d) Yahoo

30 / 45

30) Which of the following is NOT a benefit of email marketing?

a) Personalization

b) High printing cost

c) Low cost

d) Immediate reach

31 / 45

31) Which one is NOT a type of digital ad targeting?

a) Interest targeting

b) Demographic targeting

c) Behavioral targeting

d) Shoe size targeting

32 / 45

32) The most important factor for SEO ranking is:

a) TV Ads

b) Store banners

c) Backlinks

d) Business cards

33 / 45

33) SEO stands for:

a) Search Engine Optimization

b) Site Engine Operation

c) Social Engagement Option

d) Search Easy Option

34 / 45

34) Which of the following is an example of inbound marketing?

a) TV advertisements

b) Social media content

c) PPC in digital marketing stands for:

d) Cold calling

35 / 45

35) Which device is MOST used for digital browsing today?

a) Mobile phones

b) Desktop

c) Smart TVs

d) Tablets

36 / 45

36) Affiliate marketing means:

a) Offline partnerships only

b) Selling only through friends

c) Giving free samples

d) Promoting products and earning commission per sale

37 / 45

37) Which of the following is an earned media example?

a) Paid Google ads

b) Sponsored posts

c) Social media shares

d) Display ads

38 / 45

38) Which of the following measures website traffic?

a) Google Analytics

b) YouTube

c) Google Drive

d) WhatsApp

39 / 45

39) Which type of marketing is based on location and proximity?

a) Affiliate marketing

b) Email marketing

c) Content marketing

d) Geo-targeting

40 / 45

40) Bounce rate in analytics refers to:

a) Emails sent back to sender

b) Number of purchases

c) Visitors leaving after viewing one page

d) Social media likes

41 / 45

41) Which of these is NOT a KPI in digital marketing?

a) Pen color used in ads

b) Sales conversion rate

c) Impressions

d) Clicks

42 / 45

42) Which content format is most engaging in digital marketing today?

a) Static images

b) Audio only

c) Plain text blogs

d) Video content

43 / 45

43) What is the ultimate goal of digital marketing?

a) Driving sales, leads, and brand growth

b) Making only offline sales

c) Printing more flyers

d) Just posting content

44 / 45

44) A blog is a form of:

a) Direct selling

b) Content marketing

c) SMS marketing

d) Paid advertising

45 / 45

45) Which is the MOST measurable advantage of digital marketing?

a) Tracking conversions

b) Word-of-mouth

c) Branding

d) Offline sales

Your score is

The average score is 79%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D2

1 / 45

1) Which tool is used for designing infographics?

a) Canva

b) MS Word only

c) PowerPoint only

d) Excel

2 / 45

2) Content personalization means:

a) Ignoring customer needs

b) Customizing content for specific users

c) Writing general blogs

d) Copying competitor’s style

3 / 45

3) Which is an example of visual content marketing?

a) TV news

b) Radio jingles

c) Infographics

d) Cold calls

4 / 45

4) SEO-friendly content requires:

a) No keywords

b) Plagiarism

c) Random keywords

d) Proper keyword research and optimization

5 / 45

5) Which of these is short-form content?

a) Social media posts

b) E-books

c) Whitepapers

d) Research studies

6 / 45

6) Which of the following is the “owned media” in content marketing?

a) News coverage

b) Sponsored posts

c) Paid Google ads

d) Company website and blog

7 / 45

7) Which of these is a long-form content format?

a) Tweet

b) Blog article

c) Banner ad

d) Instagram story

8 / 45

8) Which is a benefit of email newsletters in content marketing?

a) Ignoring customer needs

b) Only offline reach

c) Direct engagement with audience

d) One-time communication

9 / 45

9) Which metric indicates how long users stay on your page?

a) CPM

b) ROI

c) Average session duration

d) Conversion rate

10 / 45

10) Which KPI measures if content converts readers into customers?

a) Conversion rate

b) Reach

c) Impressions

d) Bounce rate

11 / 45

11) Why is consistency important in content marketing?

a) Builds trust and recognition

b) Wastes time

c) Lowers engagement

d) Confuses audience

12 / 45

12) Which metric shows how engaging your content is?

a) Click-through rate (CTR)

b) Conversion rate

c) All of the above

d) Bounce rate

13 / 45

13) Which of the following is an example of content marketing?

a) Blog posts

b) Cold calls

c) Flyers

d) TV Ads

14 / 45

14) Ephemeral content refers to:

a) Evergreen blogs

b) Research papers

c) Short-lived content like Instagram Stories

d) Whitepapers

15 / 45

15) A case study is effective because it shows:

a) Real examples of success with data

b) Random marketing tactics

c) Irrelevant statistics

d) Only memes

16 / 45

16) A good content marketing strategy always starts with:

a) Copying competitors

b) Mass emailing

c) Random posting

d) Audience research

17 / 45

17) A “buyer persona” is:

a) A real buyer only

b) A competitor

c) A company employee

d) A fictional profile of your target customer

18 / 45

18) What does “repurposing content” mean?

a) Writing only one type of content

b) Using content in multiple formats

c) Copying competitor’s content

d) Deleting old content

19 / 45

19) Which is a key benefit of content marketing?

a) Avoids online presence

b) Increases printing cost

c) Focuses only on offline marketing

d) Builds long-term customer trust

20 / 45

20) ROI in content marketing refers to:

a) Return on Investment

b) Rate of Interest

c) Ratio of Impressions

d) Reach over Internet

21 / 45

21) Content calendars are used for:

a) Scheduling and planning content

b) Creating ads

c) Measuring ROI only

d) Tracking expenses

22 / 45

22) Which content type helps in ranking on Google?

a) TV ads

b) Flyers

c) SEO blogs

d) Direct mail

23 / 45

23) Podcasting in content marketing is effective because:

a) It decreases reach

b) It is expensive only

c) It builds audio connection with audience

d) It ignores storytelling

24 / 45

24) Which content format is best for B2B marketing?

a) Whitepapers & case studies

b) Short Instagram reels only

c) TV ads

d) Memes

25 / 45

25) A call-to-action (CTA) in content marketing encourages:

a) Watching TV ads

b) Ignoring content

c) Printing flyers

d) Taking the next step (subscribe, buy, sign up)

26 / 45

26) Which is a content promotion strategy?

a) Ignoring SEO

b) Paid ads, social shares, email marketing

c) Removing blogs

d) Writing once and stopping

27 / 45

27) Which format is most commonly used in content marketing?

a) Brochures

b) E-books and blogs

c) Cold calls

d) Billboards

28 / 45

28) What is “content curation”?

a) Writing only new content

b) Avoiding customer reviews

c) Deleting old blogs

d) Collecting and sharing valuable third-party content

29 / 45

29) Interactive content includes:

a) Flyers

b) Quizzes and polls

c) Newspaper articles

d) Radio ads

30 / 45

30) What is content auditing?

a) Writing new blogs only

b) Avoiding SEO

c) Reviewing and analyzing existing content performance

d) Deleting all old content

31 / 45

31) CTA stands for:

a) Call to Action

b) Click to Apply

c) Content to Audience

d) Copy to Ads

32 / 45

32) What does a content funnel represent?

a) Social media likes only

b) Printing funnel for brochures

c) Paid ad budget

d) Steps from awareness to conversion

33 / 45

33) Which is an example of gated content?

a) E-books requiring email sign-up

b) Instagram stories

c) Open tweets

d) Free memes

34 / 45

34) What is the primary goal of content marketing?

a) To directly sell products

b) To avoid customer engagement

c) To increase printing costs

d) To provide valuable and relevant content

35 / 45

35) Content distribution channels include:

a) Printing press

b) Owned, paid, and earned media

c) Billboards only

d) Flyers

36 / 45

36) What is influencer marketing in content strategy?

a) Collaborating with influencers to promote content

b) Running offline campaigns

c) Creating ads only

d) Ignoring social media

37 / 45

37) Storytelling in content marketing is important because:

a) It reduces brand trust

b) It makes content boring

c) It connects emotionally with the audience

d) It lowers engagement

38 / 45

38) Video content is most effective on which platform?

a) Radio

b) Newspapers

c) YouTube

d) Billboard

39 / 45

39) Content marketing mainly focuses on building:

a) Brand awareness and trust

b) Cold leads only

c) Short-term sales

d) Printing advertisements

40 / 45

40) Which of the following is an example of snackable content?

a) Research papers

b) Memes

c) Whitepapers

d) E-books

41 / 45

41) Which platform is best for professional B2B content?

a) LinkedIn

b) Snapchat

c) TikTok

d) Instagram

42 / 45

42) What is evergreen content?

a) Event-based content

b) Paid content only

c) Content that never loses relevance

d) Holiday content

43 / 45

43) Which of the following is NOT part of content marketing?

a) Infographics

b) Whitepapers

c) TV commercials

d) Podcasts

44 / 45

44) What is pillar content?

a) One-line tweets

b) Random posts

c) Paid TV ads

d) Core, comprehensive content that supports clusters

45 / 45

45) User-generated content refers to:

a) Content written by the company

b) Press releases

c) Paid ads

d) Content created by customers

Your score is

The average score is 0%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D3

1 / 43

1) Which type of targeting allows showing ads to users who previously visited your site?

a) Remarketing

b) Interest targeting

c) Contextual targeting

d) Demographic targeting

2 / 43

2) What is a negative keyword used for?

a) To increase impressions

b) To stop ads from showing on irrelevant searches

c) To increase CPC

d) To boost CTR

3 / 43

3) Which report in Google Ads helps identify search terms that triggered your ads?

a) Impression Report

b) Search Term Report

c) Keyword Report

d) Conversion Report

4 / 43

4) Which Google Ads extension shows a phone number?

a) Callout Extension

b) Call Extension

c) Structured Snippet

d) Sitelink Extension

5 / 43

5) Which keyword match type is most restrictive?

a) Broad Match

b) Exact Match

c) Phrase Match

d) Negative Match

6 / 43

6) The quality score in Google Ads depends on:

a) Campaign duration

b) Ad relevance, CTR, and landing page experience

c) Daily budget

d) Bid amount only

7 / 43

7) Which tool is used for keyword research in Google Ads?

a) Trends

b) Search Console

c) Google Analytics

d) Keyword Planner

8 / 43

8) Which of the following is NOT a Google Ads campaign type?

a) SEO

b) Search

c) To create a business plan.

d) Video

9 / 43

9) In Google Ads, what does ROAS stand for?

a) Return on Ad Spend

b) Revenue of Ad Sales

c) Rate of Ad Success

d) Reach of Ad Strategy

10 / 43

10) Which of these is NOT an ad extension?

a) Callout

b) Meta Tag

c) Sitelink

d) Structured Snippet

11 / 43

11) Which campaign goal is best for lead generation?

a) Leads

b) Brand awareness

c) App promotion

d) Website traffic

12 / 43

12) What is the benefit of using Responsive Search Ads (RSA)?

a) Only one headline is allowed

b) Lower quality score

c) Ads adjust automatically with best-performing combinations

d) Fixed ad text only

13 / 43

13) In PPC advertising, the advertiser pays when:

a) Ad is clicked

b) Ad is shared

c) Ad is displayed

d) To create a business plan.

14 / 43

14) Which is the Google Ads remarketing list for those who visited a site but didn’t convert?

a) Abandoned Visitors List

b) Dynamic Remarketing

c) Custom Remarketing

d) Standard Remarketing

15 / 43

15) The formula for CTR (Click Through Rate) is:

a) Impressions ÷ Clicks × 100

b) Clicks ÷ Conversions × 100

c) Clicks ÷ Impressions × 100

d) Conversions ÷ Impressions × 100

16 / 43

16) In Google Ads, CPC stands for:

a) Conversion Per Click

b) Cost Per Conversion

c) Click Per Cost

d) Cost Per Click

17 / 43

17) In PPC, what is Ad Scheduling used for?

a) Setting ad display times

b) Improving ad text

c) Increasing CTR

d) Blocking keywords

18 / 43

18) Which metric is used to measure how often people click your ad after seeing it?

a) CPC

b) Bounce Rate

c) CTR

d) Conversion Rate

19 / 43

19) In Google Ads, which metric shows average position of ads?

a) CTR

b) Avg. Position

c) Average CPC

d) Ad Rank

20 / 43

20) . In display advertising, banner ads are generally charged on the basis of:

a) CPA only

b) CTR

c) CPC or CPM

d) Flat monthly fee

21 / 43

21) The Ad Rank formula is:

a) Conversion ÷ Spend

b) Impressions × CTR

c) Budget ÷ Clicks

d) CPC Bid × Quality Score

22 / 43

22) What is the main benefit of ad extensions?

a) Reduce CPC

b) Increase ad size and provide more info

c) Lower impressions

d) Block competitor ads

23 / 43

23) Which of the following is NOT a metric in Google Ads?

a) Bounce Rate

b) Equity Shares

c) CTR

d) CPM

24 / 43

24) The ultimate objective of PPC campaigns is to:

a) Increase bounce rate

b) Increase impressions

c) Generate conversions at optimal cost

d) Reduce ad budget

25 / 43

25) Which report shows performance by device type?

a) Platform Report

b) User Report

c) Impression Report

d) Device Report

26 / 43

26) In Google Ads, which keyword match type shows ads for synonyms and related searches?

a) Broad Match

b) Negative Match

c) Phrase Match

d) exact Match

27 / 43

27) The relevance of an ad to the user’s search query is called:

a) CTR

b) Ad Rank

c) Ad Position

d) Ad Relevance

28 / 43

28) Which of these is NOT a Google Ads bidding strategy?

a) Maximize Clicks

b) Target CPA

c) CPM

d) PageRank

29 / 43

29) Which bidding strategy focuses on achieving the highest conversion value within budget?

a) Manual CPC

b) Target ROAS

c) Target CPA

d) Maximize Clicks

30 / 43

30) In Google Ads, what is the maximum number of headlines allowed in RSA?

a) 5

b) 20

c) 15

d) 10

31 / 43

31) The default ad rotation setting in Google Ads is:

a) No rotation

b) Rotate indefinitely

c) Optimize: Prefer best performing ads

d) Rotate evenly

32 / 43

32) Which ad format includes images of products, price, and store name?

a) Display Ad

b) Search Ad

c) Shopping Ad

d) Video Ad

33 / 43

33) Which keyword match type shows ads when the query contains the exact phrase?

a) Phrase Match

b) Broad Match

c) Exact Match

d) Negative Match

34 / 43

34) Which campaign type shows ads in Gmail?

a) Shopping

b) Display

c) Video

d) Search

35 / 43

35) Which campaign type shows ads on YouTube?

a) Search

b) Video

c) Display

d) Shopping

36 / 43

36) Which metric shows how often an ad is shown?

a) CPC

b) CTR

c) Impressions

d) Conversions

37 / 43

37) Which campaign type is best for promoting e-commerce products?

a) Display

b) Search

c) Video

d) Shopping

38 / 43

38) In Google Ads, RSA stands for:

a) Real-time Search Ads

b) Relevant Search Ads

c) The Ad Rank formula is:

d) Responsive Search Ads

39 / 43

39) Which metric is used to calculate Cost Per Acquisition (CPA)?

a) Cost ÷ Impressions

b) Cost ÷ Conversions

c) Cost ÷ Clicks

d) Cost ÷ CTR

40 / 43

40) In Google Ads, CPM stands for:

a) Cost Per Thousand Impressions

b) Clicks Per Million

c) Cost Per Million

d) Conversion Per Metric

41 / 43

41) In Google Ads, what is Dynamic Search Ads used for?

a) Display ads only

b) Shopping ads only

c) Creating random ads

d) Showing ads based on website content

42 / 43

42) Which bidding strategy is used to maximize the number of clicks within a budget?

a) Target ROAS

b) Manual CPC

c) Maximize Clicks

d) Target CPA

43 / 43

43) Which factor directly influences Ad Rank?

a) Budget only

b) Impressions only

c) Competitor ads

d) Bid amount & Quality Score

Your score is

The average score is 0%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D4

1 / 45

1) What does DA stand for in SEO?

a) Domain Authority

b) Digital Ads

c) Data Analytics

d) Domain Analysis

2 / 45

2) Which of the following is a black-hat SEO technique?

a) Guest blogging

b) Fast loading pages

c) Cloaking

d) Mobile optimization

3 / 45

3) What is the primary goal of SEO?

a) Improve website ranking on search engines

b) Buy paid traffic

c) Increase ad spend

d) Create more social profiles

4 / 45

4) What is the ideal keyword density for SEO?

a) No keywords needed

b) 30–40%

c) 1–2%

d) 10–20%

5 / 45

5) Which of these can negatively affect SEO?

a) Fast-loading pages

b) Proper site structure

c) High-quality backlinks

d) Duplicate content

6 / 45

6) What is keyword cannibalization?

a) Using long-tail keywords

b) Ignoring keywords

c) Targeting multiple pages for the same keyword

d) Buying keywords

7 / 45

7) What is the main purpose of schema markup?

a) To remove duplicate pages

b) To help search engines understand content better

c) To create backlinks

d) To design websites

8 / 45

8) What is a breadcrumb in SEO?

a) Backlink from a blog

b) Broken link

c) Navigation trail showing website hierarchy

d) Meta keyword

9 / 45

9) Which of the following is a search engine?

a) Instagram

b) WhatsApp

c) Bing

d) Facebook

10 / 45

10) What does mobile-first indexing mean?

a) Mobile version is prioritized for indexing

b) Mobile keywords are ignored

c) Desktop version is prioritized

d) Only mobile apps are indexed

11 / 45

11) Which of these is an on-page SEO factor?

a) Page Speed

b) Guest Posts

c) Social Shares

d) Backlinks

12 / 45

12) What is an XML sitemap?

a) A code-based map for search engines

b) A visual site map for users

c) A social sharing link

d) A paid tool

13 / 45

13) What is Google’s E-A-T principle?

a) Easy-Access-Tracking

b) Expertise, Authoritativeness, Trustworthiness

c) External Anchor Tag

d) Engine Algorithm Test

14 / 45

14) Which tag is essential for SEO?

a) <span>

b) <footer>

c) <div>

15 / 45

15) What is the role of LSI keywords?

a) To add irrelevant keywords

b) To remove duplicate keywordsv

c) To provide related keywords for context

d) To spam content

16 / 45

16) Which algorithm update focuses on content quality?

a) Pigeon

b) Penguin

c) Panda

d) Hummingbird

17 / 45

17) Which tool is best for analyzing website traffic?

a) Slack

b) Canva

c) Google Analytics

d) Trello

18 / 45

18) What is a sitemap used for?

a) To guide search engines in crawling a site

b) To store user data

c) To host advertisements

d) To create site content

19 / 45

19) What is a featured snippet?

a) A paid ad on Google

b) A short summary displayed on top of search results

c) A keyword tool

d) A website’s footer text

20 / 45

20) Which tag improves image SEO?

a) <footer> tag

b) <span> tag

c) <br> tag

d) tag

21 / 45

21) Which factor directly affects site speed?

a) Guest posts

b) Social media posts

c) Number of followers

d) Image compression

22 / 45

22) Which type of SEO involves optimizing your website’s code, structure, and content?

a) Technical SEO

b) Off-page SEO

c) Local SEO

d) On-page SEO

23 / 45

23) What is a backlink?

a) A footer link

b) A broken link

c) A link pointing to your website from another website

d) A link to your own internal page

24 / 45

24) What is the purpose of robots.txt?

a) To manage site speed

b) To control search engine crawling

c) To block users

d) To improve backlinks

25 / 45

25) Which Google tool shows website indexing issues?

a) Google Docs

b) Google Search Console

c) Google Analytics

d) Google Drive

26 / 45

26) What is bounce rate?

a) Visitors leaving after viewing one page

b) isitors clicking many links

c) Visitors filling forms

d) Visitors clicking many links

27 / 45

27) What is keyword stuffing?

a) Replacing all words with keywords

b) Using keywords naturally

c) Ignoring keywords

d) Overusing keywords unnaturally

28 / 45

28) Which keyword type is most specific?

a) Short-tail keywords

b) Broad keywords

c) Long-tail keywords

d) Exact match keywords

29 / 45

29) What does SEO stand for?

a) Search Engine Optimization

b) Search Engine Option

c) Search Engine Operation

d) Social Engagement Optimization

30 / 45

30) Which is an example of off-page SEO?

a) Meta description writing

b) Title optimization

c) Guest posting

d) Internal linking

31 / 45

31) Which of these affects local SEO the most?

a) Email marketing

b) PPC campaigns

c) TV advertisements

d) Google Business Profile

32 / 45

32) What does CTR mean in SEO?

a) Conversion Tracking Ratio

b) Customer Targeting Rate

c) Click Through Rate

d) Content Traffic Report

33 / 45

33) Which is NOT a ranking factor in Google?

a) Number of social media followers

b) Quality content

c) Page load speed

d) Mobile-friendliness

34 / 45

34) What is a nofollow link?

a) A link ignored by search engines for ranking

b) A broken link

c) A paid link

d) A link that passes SEO value

35 / 45

35) What is a 301 redirect?

a) Permanent redirect

b) Temporary redirect

c) Broken link

d) Canonical tag

36 / 45

36) Which metric measures how long users stay on your site?

a) Dwell time

b) CPC

c) Bounce rate

d) CTR

37 / 45

37) What is the purpose of Google Analytics in SEO?

a) To write meta descriptions

b) To track website traffic and performance

c) To create backlinks

d) To remove keywords

38 / 45

38) What is canonicalization in SEO?

a) Creating duplicate content

b) Removing meta tags

c) Choosing a preferred URL for duplicate content

d) Keyword analysis

39 / 45

39) Which tool is used for keyword research?

a) Photoshop

b) WordPad

c) Ahrefs

d) Dropbox

40 / 45

40) What is the ideal meta title length for SEO?

a) 100–150 characters

b) 10–20 characters

c) 200+ characters

d) 30–60 characters

41 / 45

41) What is the importance of HTTPS in SEO?

a) It increases ad revenue

b) It replaces keywords

c) It improves security and is a ranking factor

d) It makes the website slower

42 / 45

42) What is anchor text?

a) Clickable text in a hyperlink

b) A meta description

c) Text around a video

d) Text inside the image tag

43 / 45

43) Which is a free SEO tool by Google?

a) Google Search Console

b) Ahrefs

c) Moz Pro

d) SEMrush

44 / 45

44) What does SERP stand for?

a) Social Engagement Results Page

b) Search Engine Results Page

c) Search Engine Ranking Page

d) Search Engagement Report Page

45 / 45

45) Which is a core web vital?

a) Guest posts

b) Meta keywords

c) Largest Contentful Paint (LCP)

d) Paid advertising

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Digital Marketing D5

1 / 46

1) Which is an example of an Engagement ad?

a) Store Traffic Ad

b) Conversion Ad

c) Page Likes Ad

d) Website Traffic Ad

2 / 46

2) What is the main objective of Meta Ads?

a) Organic reach

b) Paid traffic and conversions

c) Website design

d) Email marketing

3 / 46

3) What does Reach mean in Meta Ads?

a) Total clicks on an ad

b) Total number of times an ad is displayed

c) Conversion rate

d) Number of unique users who saw the ad

4 / 46

4) What does Meta Ads primarily include?

a) Both A and B

b) Instagram Ads

c) LinkedIn Ads

d) Facebook Ads

5 / 46

5) Which type of ad appears within users’ Facebook or Instagram feed?

a) In-feed Ads

b) Search Ads

c) Native Ads

d) Display Ads

6 / 46

6) Which section of Meta Ads Manager shows ad performance data?

a) Campaign Manager

b) Analytics Tab

c) Reports

d) Dashboard

7 / 46

7) Which type of bidding strategy allows advertisers to set a maximum cost per action?

a) Bid Cap

b) Target ROAS

c) Cost Cap

d) Lowest Cost

8 / 46

8) What is an affiliate dashboard used for?

a) Tracking clicks, conversions, and earnings

b) Posting social content

c) Keyword planning

d) Designing creatives

9 / 46

9) Which is the last step in setting up a Meta Ads campaign?

a) Selecting campaign objective

b) Publishing the ad

c) Setting budget and schedule

d) Choosing audience

10 / 46

10) What does CPM stand for?

a) Cost Per Million

b) Campaign Per Marketing

c) Cost Per Mile (1000 impressions)

d) Cost Per Metric

11 / 46

11) Which Meta Ads objective is used to get more messages on WhatsApp or Messenger?

a) Messages

b) Awareness

c) engagement

d) Traffic

12 / 46

12) Which Meta Ads format allows multiple images or videos in a single ad?

a) Carousel

b) Story

c) Feed

d) Collection

13 / 46

13) Which ad format is best for storytelling with a short duration?

a) Story Ads

b) Carousel Ads

c) Banner Ads

d) Collection Ads

14 / 46

14) Which of these is NOT a Meta Ads objective?

a) Manufacturing

b) Consideration

c) Conversion

d) Awareness

15 / 46

15) Which campaign objective is used to increase visits to a physical store?

a) Conversions

b) Messages

c) Awareness

d) Store Traffic

16 / 46

16) Which metric measures the number of times an ad is shown?

a) Impressions

b) Reach

c) CTR

d) CPC

17 / 46

17) Which metric measures how often the same person sees an ad?

a) Reach

b) CTR

c) Frequency

d) Impressions

18 / 46

18) What does CPC stand for in Meta Ads?

a) Campaign Per Cost

b) Cost Per Click

c) Cost Per Campaign

d) Clicks Per Conversion

19 / 46

19) What is the minimum daily budget recommended for Meta Ads?

a) ₹100

b) ₹10

c) ₹50

d) ₹500

20 / 46

20) Which metric indicates how much revenue is made compared to cost?

a) CPA

b) CPC

c) CTR

d) ROI

21 / 46

21) Which metric shows the percentage of people who saw the ad and clicked?

a) Impressions

b) CTR

c) Reach

d) CPC

22 / 46

22) What is the purpose of A/B testing in Meta Ads?

a) To improve website design

b) To increase followers

c) To compare two ad variations

d) To design creative graphics

23 / 46

23) Which metric calculates the revenue generated divided by ad spend?

a) ROI

b) ROAS

c) CPA

d) CTR

24 / 46

24) What does Audience Overlap mean in Meta Ads?

a) Two audiences having similar people

b) Audience does not match targeting

c) Irrelevant audience selection

d) Audience size is too small

25 / 46

25) Which targeting option allows advertisers to show ads to people who visited their website?

a) Custom Audience

b) Core Audience

c) Lookalike Audience

d) Saved Audience

26 / 46

26) Which type of audience is created from existing customer data?

a) Custom Audience

b) Saved Audience

c) Lookalike Audience

d) Core Audience

27 / 46

27) Which campaign objective is best for brand awareness?

a) Awareness

b) Traffic

c) Conversions

d) Engagement

28 / 46

28) What is the default placement setting in Meta Ads?

a) Automatic Placements

b) Story Only

c) Manual Placements

d) Feed Only

29 / 46

29) Which platform manages Facebook and Instagram ads?

a) Google Ads Manager

b) Canva

c) HubSpot

d) Meta Ads Manager

30 / 46

30) Which metric measures the amount spent divided by the number of results achieved?

a) CTR

b) CPM

c) ROI

d) CPA

31 / 46

31) Which bidding option is used when advertisers want to spend the full budget and get the lowest cost per result?

a) Bid Cap

b) Lowest Cost

c) Cost Cap

d) Target ROAS

32 / 46

32) Which campaign objective is used to increase sales on an e-commerce website?

a) Traffic

b) Conversions

c) Engagement

d) Awareness

33 / 46

33) Which Meta Ads feature helps track actions taken on a website after clicking an ad?

a) Cookies

b) Pixels

c) Tracking Codes

d) Analytics

34 / 46

34) Which is the ideal length for a video ad on Facebook/Instagram?

a) 5–10 minutes

b) 2–3 minutes

c) 1 hour

d) 15–30 seconds

35 / 46

35) What does ROAS stand for?

a) Return On Advertising Spend

b) Revenue On Ad Strategy

c) Rate Of Audience Size

d) Reach Of Ad Strategy

36 / 46

36) Which of these is NOT a metric in Meta Ads?

a) Manufacturing

b) Reach

c) Impressions

d) Engagement

37 / 46

37) Which placement is exclusive to Instagram?

a) Feed

b) Messenger

c) Right Column

d) Stories

38 / 46

38) What is the recommended aspect ratio for Instagram Story ads?

a) 16:9

b) 9:16

c) 1:1

d) 4:3

39 / 46

39) Which placement is available only on Facebook?

a) News Feed

b) Instagram Stories

c) Audience Network

d) Explore

40 / 46

40) What does CTR stand for?

a) Click Through Rate

b) conversion To Reach

c) Cost To Revenue

d) Campaign Target Result

41 / 46

41) Which tool is required to install Meta Pixel on a website?

a) Trello

b) Photoshop

c) Google Tag Manager

d) Canva

42 / 46

42) Which is the best ad format for showcasing a product catalog?

a) Video

b) Story

c) collection

d) Carousel

43 / 46

43) Which bidding strategy helps maximize purchase value?

a) Target ROAS

b) Cost Cap

c) Bid Cap

d) Lowest Cost

44 / 46

44) Which type of ad is designed to collect user information like name and email?

a) Lead Generation Ads

b) Awareness Ads

c) Conversion Ads

d) Traffic Ads

45 / 46

45) Which metric shows the average amount spent for each click?

a) CPC

b) ROI

c) CPA

d) CPM

46 / 46

46) Which feature helps advertisers show ads to people similar to their customers?

a) Lookalike Audience

b) Core Audience

c) Saved Audience

d) Custom Audience

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Digital Marketing D6

1 / 44

1) What is two-tier affiliate marketing?

a) Cookie-free marketing

b) One-time commission

c) Earning commission for your referrals' sales

d) A type of influencer payment

2 / 44

2) Which niche is highly profitable in affiliate marketing?

a) Random blogging

b) Unrelated memes

c) Health & Wellness

d) Empty niche

3 / 44

3) What is recurring commission in Affiliate Marketing?

a) Commission for every repeated purchase by referred customer

b) Bonus for high sales

c) one-time payment

d) Monthly influencer fee

4 / 44

4) Which factor improves affiliate conversion rates?

a) Fake clicks

b) High-quality content and targeted offers

c) No product description

d) Irrelevant audience

5 / 44

5) What is cookie duration in Affiliate Marketing?

a) Influencer payment duration

b) Time for ad approval

c) Time period the affiliate link tracks sales

d) Browser cache time

6 / 44

6) Who is an influencer?

a) A person with influence over an audience

b) Only celebrities

c) A brand owner

d) SEO expert

7 / 44

7) What is the main goal of Affiliate Marketing?

a) Create viral videos

b) Generate sales or leads

c) Increase social followers

d) Boost page likes

8 / 44

8) What is a common payment model in Affiliate Marketing?

a) CPM

b) CPC

c) CPA

d) CPI

9 / 44

9) What is the main risk in Influencer Marketing?

a) Guaranteed sales

b) No investment

c) Free promotion

d) Authenticity and fake followers

10 / 44

10) What is an affiliate network?

a) A platform connecting affiliates with brands

b) A payment gateway

c) A group of influencers

d) A social media group

11 / 44

11) What is the average commission range in Affiliate Marketing?

a) 40–70%

b) 90–100%

c) 1–5%

d) 5–30%

12 / 44

12) What is influencer whitelisting?

a) Allowing brands to run ads through influencer's account

b) Blocking fake influencers

c) Deleting old campaigns

d) Paid ads for affiliates

13 / 44

13) What is a CPA network?

a) Affiliate platform connecting advertisers & affiliates

b) SEO ranking tool

c) A content hosting site

d) Cost Per Application network

14 / 44

14) What is the purpose of an affiliate ID?

a) To rank in SEO

b) To uniquely identify each affiliate for tracking

c) To increase engagement

d) To design creatives

15 / 44

15) Which platform is widely used for Affiliate Marketing?

a) Instagram

b) Clubhouse

c) Amazon Associates

d) TikTok

16 / 44

16) Which platform is most used for Influencer Marketing?

a) LinkedIn

b) Instagram

c) Snapchat

d) Pinterest

17 / 44

17) What is Affiliate Marketing?

a) Paid ads on Facebook

b) Free product promotion

c) Earning a commission for promoting other people's products

d) Paying influencers per post

18 / 44

18) Which metric is crucial in Influencer Marketing?

a) Engagement Rate

b) DA/PA

c) CPC

d) Bounce Rate

19 / 44

19) Which factor increases influencer credibility?v

a) Posting too many ads

b) High engagement and authentic audience

c) No disclosure

d) Fake followers

20 / 44

20) Which type of content is most effective for influencer campaigns?

a) Random posts

b) Video & authentic reviews

c) Text only

d) Hidden links

21 / 44

21) What is Influencer Marketing?

a) Affiliate partnership only

b) Using influential people to promote products

c) Paid advertising

d) SEO technique

22 / 44

22) What is the first step in starting affiliate marketing?

a) Buy expensive ads

b) Hire influencers

c) Join an affiliate program

d) Remove all keywords

23 / 44

23) What is a deep link in affiliate marketing?

a) A homepage only link

b) A link directing to a specific product page

c) A broken link

d) A hidden tracking pixel

24 / 44

24) What is the key element of affiliate tracking?

a) SEO only

b) Cookies or tracking pixels

c) Backlinks

d) Pop-up ads

25 / 44

25) What does ROI stand for?

a) Rate of Influence

b) Return on Investment

c) Revenue on Interaction

d) Reach of Influence

26 / 44

26) What is EPC in affiliate marketing?

a) Estimated Product Cost

b) Every Purchase Commission

c) Engagement Per Campaign

d) Earnings Per Click

27 / 44

27) What is a commission payout threshold?

a) Minimum sales before receiving payment

b) Time taken to approve content

c) Ad budget limit

d) Minimum number of clicks

28 / 44

28) What is the main advantage of Influencer Marketing?

a) Guaranteed viral content

b) Free advertising

c) Authentic promotion through trusted individuals

d) Higher organic ranking

29 / 44

29) What is the purpose of a unique affiliate link?

a) To increase social media followers

b) To track sales generated by an affiliate

c) To improve SEO

d) To boost ad CPC

30 / 44

30) What is an exclusive influencer deal?

a) Paid ads by many influencers

b) Affiliate program with no payment

c) Discount only

d) Special collaboration where only one influencer promotes a product

31 / 44

31) Which tool helps in finding influencers?

a) Photoshop

b) Canva

c) Dropbox

d) BuzzSumo

32 / 44

32) What is the average ROI for influencer marketing campaigns?

a) $1: $20 ROI

b) $1: $1 ROI

c) $1: $5 ROI

d) $1: $50 ROI

33 / 44

33) Which is a popular affiliate program?

a) Instagram Ads

b) Amazon Associates

c) Google AdSense

d) Netflix Program

34 / 44

34) What is a micro-influencer?

a) An influencer with 1M+ followers

b) An affiliate marketer

c) A blogger only

d) An influencer with 1K–100K followers

35 / 44

35) What does CTR mean in affiliate marketing?

a) Customer Traffic Ratio

b) Cost Tracking Report

c) Conversion Tracking Revenue

d) Click Through Rate

36 / 44

36) what is brand ambassador marketing?

a) Paid ads only

b) Discount campaign

c) Long-term collaboration with influencers to represent a brand

d) Affiliate one-time deal

37 / 44

37) What does FTC require for influencer marketing?

a) Nothing

b) Disclosure of sponsored content

c) To delete ads

d) To increase CPC

38 / 44

38) What is a nano-influencer?

a) An influencer with 10–100 followers

b) An influencer with 100–10,000 followers

c) A paid advertiser

d) A celebrity influencer

39 / 44

39) What is an affiliate disclosure statement?

a) Link shortening

b) Hiding affiliate links

c) Boosting sales

d) Statement informing users about affiliate links

40 / 44

40) What is a hybrid influencer campaign?v

a) Combination of affiliate commission and flat fee

b) SEO + Paid ads

c) Organic campaigns

d) Only free promotions

41 / 44

41) Which metric shows how much an affiliate earns per sale?

a) EPC

b) CTR

c) CPA

d) CPC

42 / 44

42) What is the difference between influencer and affiliate marketing?

a) Affiliate is free; influencer is paid

b) Both are the same

c) Influencer is about promotion; affiliate is about sales commissions

d) Influencer is only for Instagram

43 / 44

43) What is the main benefit of influencer seeding?

a) Sending free products to influencers for exposure

b) Boosting CPC

c) Paying influencers per click

d) Hiding campaigns

44 / 44

44) Which factor increases affiliate success?

a) Low-quality products

b) No follow-up

c) Relevant audience and strong niche

d) Fake engagement

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Digital Marketing D7

1 / 45

1) Which of the following is NOT tracked in Google Analytics by default?

a) Time on Site

b) User Age and Gender

c) Clicks on External Links

d) Page Views

2 / 45

2) Which of the following is NOT a KPI in digital marketing analytics?

a) Conversion Rate

b) Font Size

c) Click Through Rate

d) Bounce Rate

3 / 45

3) Which of the following tools is used for tracking website traffic and performance?

a) Google Analytics

b) . Canva

c) SEMrush

d) Mailchimp

4 / 45

4) Which metric measures how many users completed a purchase after clicking an ad?

a) CPA

b) CTR

c) Conversion Rate

d) ROI

5 / 45

5) Which platform provides built-in analytics for monitoring post engagement?

a) instagram Insights

b) MS Excel

c) Photoshop

d) Google Docs

6 / 45

6) Which of the following is NOT a web analytics tool?

a) Adobe Analytics

b) Hotjar

c) Google Analytics

d) MS Paint

7 / 45

7) What does CTR stand for in digital marketing?

a) Click Through Rate

b) Conversion Tracking Ratio

c) Campaign Traffic Report

d) Cost To Revenue

8 / 45

8) Which type of goal in Google Analytics measures user engagement?

a) Pages/Screens per Session Goals

b) Event Goals

c) Destination Goals

d) Duration Goals

9 / 45

9) What is the purpose of setting goals in Google Analytics?

a) . To increase website speed

b) To measure how well a website fulfills target objectives

c) To create ad campaigns

d) To improve design quality

10 / 45

10) Which of the following is an example of an event in Google Analytics?

a) All of the above

b) A user clicking a button

c) A user scrolling a page

d) A user watching a video

11 / 45

11) What is the role of A/B testing in digital marketing?

a) To evaluate server performance

b) To test mobile applications

c) To measure website speed

d) To compare two versions of a webpage or campaign to see which performs better

12 / 45

12) What is a dashboard in digital analytics?

a) A car’s control panel

b) A video editing tool

c) A page design tool

d) A visual representation of key performance metrics

13 / 45

13) Which type of analytics focuses on predicting future trends?

a) Predictive Analytics

b) Prescriptive Analytics

c) Descriptive Analytics

d) Diagnostic Analytics

14 / 45

14) What does CPM stand for in digital advertising?

a) Cost Per Minute

b) Cost Per Million

c) Conversion Performance Metric

d) Cost Per Thousand Impressions

15 / 45

15) What does segmentation in analytics mean?

a) Splitting a website into pages

b) Dividing content into categories

c) Blocking specific users

d) Dividing website traffic into groups based on characteristics

16 / 45

16) what is the purpose of Google Tag Manager?

a) To design ads

b) To send automated emails

c) To create social media campaigns

d) To manage and deploy marketing tags on a website without coding

17 / 45

17) Which metric indicates the number of pages viewed per session?

a) Pages/Session

b) Bounce Rate

c) Conversion Rate

d) Page Views

18 / 45

18) What does ROI stand for?

a) Ratio of Income

b) Reach of Impressions

c) Return on Investment

d) Rate of Interaction

19 / 45

19) Which type of analytics explains why something happened?

a) Descriptive Analytics

b) Prescriptive Analytics

c) Diagnostic Analytics

d) Predictive Analytics

20 / 45

20) Which tool provides insights into how users interact with your website?

a) Google Analytics

b) All of the above

c) . Crazy Egg

d) Hotjar

21 / 45

21) Which type of analytics suggests actions to achieve desired outcomes?

a) Predictive Analytics

b) Diagnostic Analytics

c) Descriptive Analytics

d) Prescriptive Analytics

22 / 45

22) Which Google Analytics report shows how users found a website?

a) Audience Report

b) Acquisition Report

c) Behavior Report

d) Conversions Report

23 / 45

23) Which metric shows the percentage of users who left a site after viewing only one page?

a) Conversion Rate

b) Click Through Rate

c) Bounce Rate

d) Exit Rate

24 / 45

24) Which tool helps track email marketing campaign performance?

a) Photoshop

b) Hotjar

c) Mailchimp

d) Canva

25 / 45

25) What does CPA stand for in digital marketing?

a) Cost Per Action/Acquisition

b) Campaign Profit Analysis

c) Clicks Per Ad

d) Conversion Performance Analysis

26 / 45

26) Which of the following is an example of a conversion?

a) A user clicking on a broken link

b) A user refreshing a page

c) A visitor leaving a site

d) A visitor completing a purchase

27 / 45

27) What does Google Analytics primarily track?

a) website traffic and user behavior

b) TV advertisements

c) Print media performance

d) Offline sales

28 / 45

28) What is “page views” in web analytics?

a) The number of clicks on a page

b) The number of purchases made on a page

c) The total number of times a page is loaded or reloaded

d) The number of unique visitors to a page

29 / 45

29) Which of the following is a quantitative metric in web analytics?

a) Page Views

b) User feedback

c) Heatmaps

d) Interviews

30 / 45

30) Which report in Google Analytics shows the devices users use?

a) Acquisition Report

b) Conversion Report

c) Audience Report

d) Behavior Report

31 / 45

31) what does “impression” mean in digital advertising?

a) When a user hovers over an ad

b) When an ad is displayed to a user

c) When an ad generates a sale

d) When a user clicks on an ad

32 / 45

32) What is a “heatmap” used for in web analytics?

a) To measure the conversion rate

b) To monitor website speed

c) To show where users click and scroll on a webpage

d) To track the bounce rate of a site

33 / 45

33) What is the main purpose of UTM parameters in URLs?

a) To improve website loading speed

b) To track the effectiveness of marketing campaigns

c) To prevent hacking attacks

d) To increase search engine rankings

34 / 45

34) What is a “bounce rate” in web analytics?

a) Percentage of users who complete a purchase

b) Percentage of visitors who immediately leave the site after viewing one page

c) Number of users who revisit a site within a month

d) Average time a user spends on the website

35 / 45

35) What does KPI stand for?

a) Key Performance Indicator

b) Known Profit Indicator

c) Knowledge Performance Index

d) Key Process Integration

36 / 45

36) In web analytics, what does “average session duration” indicate?

a) The time it takes for a page to load

b) The number of users on a page at one time

c) The total time a user spends on the website during a session

d) The time a user spends on social media

37 / 45

37) What does CPC stand for?

a) Cost Per Click

b) Campaign Performance Count

c) Cost Per Conversion

d) Clicks Per Campaign

38 / 45

38) Which of the following metrics indicates how many users completed a desired action on a website?

a) Session Duration

b) Conversion Rate

c) Page Views

d) Bounce Rate

39 / 45

39) Which metric measures the cost of acquiring a customer?

a) CAC

b) ROI

c) CPA

d) CLV

40 / 45

40) Which metric shows how much revenue is generated for every dollar spent on advertising?

a) ROI

b) CPC

c) ROAS

d) CTR

41 / 45

41) What does “organic traffic” refer to?

a) traffic from unpaid search results

b) Traffic from referrals

c) Traffic from social media

d) Traffic from paid ads

42 / 45

42) What does CLV stand for in marketing analytics?

a) campaign Level View

b) Click Level Verification

c) Conversion Log Value

d) Customer Lifetime Value

43 / 45

43) What is “exit rate” in Google Analytics?

a) The percentage of users who revisit a page

b) The number of broken links on a site

c) The number of users leaving the website overall

d) The percentage of users who leave from a specific page

44 / 45

44) Which report in Google Analytics shows the geographic locations of users?

a) Audience Report

b) Conversions Report

c) Acquisition Report

d) Behavior Report

45 / 45

45) Which of the following is a qualitative data collection method?

a) All of the above

b) Surveys

c) Heatmaps

d) Interviews

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