Digital Marketing | Assesments

A Digital Marketing Internship is a hands-on training opportunity for students or recent graduates to gain practical experience in the field of online marketing. Interns work closely with marketing teams to learn and apply strategies across various digital platforms.

What Interns Typically Learn:

SEO (Search Engine Optimization):
Basics of improving website visibility on search engines.
Content Creation & Marketing:
Writing blog posts, social media captions, and ad copy.
Social Media Management:
Scheduling posts, analyzing engagement, and growing followers.
Email Marketing:
Designing newsletters, managing subscriber lists, and tracking open rates.
Google Ads & Analytics:
Understanding paid campaigns and interpreting website traffic data.
Marketing Tools:
Exposure to tools like Canva, HubSpot, Google Analytics, Meta Business Suite, and others.

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D1

1 / 45

1) Which of the following is NOT part of digital marketing?

a) Outdoor Billboards

b) Search Engine Marketing

c) Content Marketing

d) Social Media Marketing

2 / 45

2) Which of these terms means users leaving without completing a purchase?

a) Cart abandonment

b) Conversion

c) Bounce rate

d) Retargeting

3 / 45

3) SEO focuses on improving:

a) Paid ad results

b) Website ranking in search engines

c) Offline sales

d) Door-to-door leads

4 / 45

4) Which device is MOST used for digital browsing today?

a) Mobile phones

b) Desktop

c) Tablets

d) Smart TVs

5 / 45

5) Which of these is a popular tool for web analytics?

a) Google Analytics

b) Canva

c) Photoshop

d) Trello

6 / 45

6) What is the ultimate goal of digital marketing?

a) Just posting content

b) Driving sales, leads, and brand growth

c) Making only offline sales

d) Printing more flyers

7 / 45

7) Content marketing focuses on:

a) Spamming customers

b) Ignoring feedback

c) Creating valuable and relevant content

d) Printing posters

8 / 45

8) What is remarketing in digital marketing?

a) Targeting customers who visited your site earlier

b) Reprinting old ads

c) Marketing old products offline

d) Selling in retail stores again

9 / 45

9) Affiliate marketing means:

a) Selling only through friends

b) Giving free samples

c) Offline partnerships only

d) Promoting products and earning commission per sale

10 / 45

10) SEO stands for:

a) Search Engine Optimization

b) Search Easy Option

c) Site Engine Operation

d) Social Engagement Option

11 / 45

11) PPC in digital marketing stands for:

a) Price Per Click

b) Pay Per Click

c) Pay Per Customer

d) Pay Per Conversion

12 / 45

12) Which of the following is an example of inbound marketing?

a) PPC in digital marketing stands for:

b) Cold calling

c) Social media content

d) TV advertisements

13 / 45

13) Which is an example of marketing automation?

a) Manual cold calls

b) Door-to-door sales

c) Newspaper inserts

d) Sending personalized email campaigns

14 / 45

14) In email marketing, CTA stands for:

a) Click to Advertise

b) Call to Action

c) Campaign Tracking Analysis

d) Customer Targeted Ad

15 / 45

15) The main objective of digital marketing is to:

a) Avoid customer feedback

b) Limit communication

c) Print more ads

d) Reach global audiences at lower cost

16 / 45

16) What is the advantage of digital marketing over traditional marketing?

a) No engagement

b) Higher cost

c) Real-time tracking and analytics

d) Limited reach

17 / 45

17) A/B testing helps marketers to:

a) Test radio vs TV ads

b) Compare two versions of ads/webpages

c) Print ads in two colors

d) Choose between offline stores

18 / 45

18) The ‘organic results’ on Google are achieved through:

a) Paid Ads

b) Flyers

c) Billboards

d) SEO

19 / 45

19) Which is the largest search engine used globally?

a) Yahoo

b) Google

c) Bing

d) DuckDuckGo

20 / 45

20) Which is the MOST measurable advantage of digital marketing?

a) Word-of-mouth

b) Offline sales

c) Branding

d) Tracking conversions

21 / 45

21) Which term refers to improving mobile website experience?

a) SMS Marketing

b) Offline Marketing

c) Mobile Optimization

d) Desktop SEO

22 / 45

22) In digital marketing, ROI stands for:

a) Reach on Internet

b) Response on Impression

c) Rate of Investment

d) Return on Investment

23 / 45

23) Hashtags are mostly used in:

a) Email campaigns

b) Blogs

c) Websites only

d) Social Media

24 / 45

24) Influencer marketing is mainly used on:

a) Radio

b) Television only

c) Newspapers

d) Social Media Platforms

25 / 45

25) A blog is a form of:

a) Content marketing

b) SMS marketing

c) Paid advertising

d) Direct selling

26 / 45

26) Which of the following is an earned media example?

a) Social media shares

b) Paid Google ads

c) Display ads

d) Sponsored posts

27 / 45

27) What is Digital Marketing primarily about?

a) Marketing using digital channels

b) Printing flyers

c) Only advertising on TV

d) Selling products door-to-door

28 / 45

28) Which metric measures how many people clicked on an ad?

a) CPC

b) ROI

c) CPM

d) CTR (Click Through Rate)

29 / 45

29) Which one is NOT a type of digital ad targeting?

a) Behavioral targeting

b) Shoe size targeting

c) Demographic targeting

d) Interest targeting

30 / 45

30) The most important factor for SEO ranking is:

a) Store banners

b) TV Ads

c) Business cards

d) Backlinks

31 / 45

31) Which of these is a long-term strategy in digital marketing?

a) PPC

b) Display ads

c) SEO

d) Social media ads

32 / 45

32) Which of these is a paid form of digital marketing?

a) PPC

b) Blogging

c) Organic social media posts

d) SEO

33 / 45

33) Which of the following is NOT a digital marketing channel?

a) Email

b) Television Commercials

c) Social Media

d) SEO

34 / 45

34) CTR is calculated as:

a) (Sales ÷ Revenue) × 100

b) (Visits ÷ Ads) × 100

c) (Revenue ÷ Clicks) × 100

d) (Clicks ÷ Impressions) × 100

35 / 45

35) Which of these is NOT a KPI in digital marketing?

a) Sales conversion rate

b) Clicks

c) Pen color used in ads

d) Impressions

36 / 45

36) Which of the following measures website traffic?

a) Google Analytics

b) Google Drive

c) WhatsApp

d) YouTube

37 / 45

37) Bounce rate in analytics refers to:

a) Emails sent back to sender

b) Visitors leaving after viewing one page

c) Number of purchases

d) Social media likes

38 / 45

38) Which is NOT a social media platform?

a) Twitter (X)

b) Instagram

c) Amazon

d) Facebook

39 / 45

39) Which ad model charges advertisers only when users click on the ad?

a) PPC

b) Both b & c

c) CPM

d) CPC

40 / 45

40) Which content format is most engaging in digital marketing today?

a) Static images

b) Audio only

c) Video content

d) Plain text blogs

41 / 45

41) Which is the backbone of digital marketing campaigns?

a) Content

b) Brochures

c) Flyers

d) Posters

42 / 45

42) Which type of marketing is based on location and proximity?

a) Affiliate marketing

b) Content marketing

c) Email marketing

d) Geo-targeting

43 / 45

43) Which of the following is NOT a benefit of email marketing?

a) High printing cost

b) Immediate reach

c) Low cost

d) Personalization

44 / 45

44) Which social media platform is best for B2B marketing?

a) TikTok

b) LinkedIn

c) Instagram

d) Snapchat

45 / 45

45) SEM stands for:

a) Search Engine Marketing

b) Social Engine Media

c) Social Engagement Marketing

d) Search Easy Management

Your score is

The average score is 79%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D2

1 / 45

1) Which tool is used for designing infographics?

a) Canva

b) MS Word only

c) PowerPoint only

d) Excel

2 / 45

2) What is influencer marketing in content strategy?

a) Running offline campaigns

b) Creating ads only

c) Ignoring social media

d) Collaborating with influencers to promote content

3 / 45

3) A good content marketing strategy always starts with:

a) Audience research

b) Mass emailing

c) Random posting

d) Copying competitors

4 / 45

4) What does a content funnel represent?

a) Social media likes only

b) Paid ad budget

c) Printing funnel for brochures

d) Steps from awareness to conversion

5 / 45

5) What is the primary goal of content marketing?

a) To directly sell products

b) To provide valuable and relevant content

c) To avoid customer engagement

d) To increase printing costs

6 / 45

6) What is evergreen content?

a) Paid content only

b) Event-based content

c) Content that never loses relevance

d) Holiday content

7 / 45

7) Which format is most commonly used in content marketing?

a) Brochures

b) Cold calls

c) Billboards

d) E-books and blogs

8 / 45

8) Which is a benefit of email newsletters in content marketing?

a) Only offline reach

b) Direct engagement with audience

c) Ignoring customer needs

d) One-time communication

9 / 45

9) Which metric indicates how long users stay on your page?

a) CPM

b) Conversion rate

c) Average session duration

d) ROI

10 / 45

10) Storytelling in content marketing is important because:

a) It reduces brand trust

b) It makes content boring

c) It connects emotionally with the audience

d) It lowers engagement

11 / 45

11) Content personalization means:

a) Customizing content for specific users

b) Ignoring customer needs

c) Writing general blogs

d) Copying competitor’s style

12 / 45

12) Which KPI measures if content converts readers into customers?

a) Impressions

b) Reach

c) Bounce rate

d) Conversion rate

13 / 45

13) A “buyer persona” is:

a) A company employee

b) A competitor

c) A real buyer only

d) A fictional profile of your target customer

14 / 45

14) What is “content curation”?

a) Avoiding customer reviews

b) Deleting old blogs

c) Writing only new content

d) Collecting and sharing valuable third-party content

15 / 45

15) Which of the following is an example of snackable content?

a) E-books

b) Memes

c) Research papers

d) Whitepapers

16 / 45

16) Content marketing mainly focuses on building:

a) Brand awareness and trust

b) Short-term sales

c) Printing advertisements

d) Cold leads only

17 / 45

17) Content calendars are used for:

a) Scheduling and planning content

b) Measuring ROI only

c) Creating ads

d) Tracking expenses

18 / 45

18) Which of these is short-form content?

a) E-books

b) Social media posts

c) Whitepapers

d) Research studies

19 / 45

19) Which metric shows how engaging your content is?

a) Conversion rate

b) Bounce rate

c) Click-through rate (CTR)

d) All of the above

20 / 45

20) SEO-friendly content requires:

a) Plagiarism

b) No keywords

c) Random keywords

d) Proper keyword research and optimization

21 / 45

21) Which is a key benefit of content marketing?

a) Increases printing cost

b) Focuses only on offline marketing

c) Avoids online presence

d) Builds long-term customer trust

22 / 45

22) Which content type helps in ranking on Google?

a) Direct mail

b) SEO blogs

c) Flyers

d) TV ads

23 / 45

23) A case study is effective because it shows:

a) Irrelevant statistics

b) Only memes

c) Random marketing tactics

d) Real examples of success with data

24 / 45

24) What is content auditing?

a) Writing new blogs only

b) Avoiding SEO

c) Deleting all old content

d) Reviewing and analyzing existing content performance

25 / 45

25) CTA stands for:

a) Call to Action

b) Click to Apply

c) Content to Audience

d) Copy to Ads

26 / 45

26) Content distribution channels include:

a) Printing press

b) Owned, paid, and earned media

c) Billboards only

d) Flyers

27 / 45

27) What is pillar content?

a) One-line tweets

b) Random posts

c) Paid TV ads

d) Core, comprehensive content that supports clusters

28 / 45

28) Which is a content promotion strategy?

a) Writing once and stopping

b) Ignoring SEO

c) Removing blogs

d) Paid ads, social shares, email marketing

29 / 45

29) Which of these is a long-form content format?

a) Instagram story

b) Tweet

c) Banner ad

d) Blog article

30 / 45

30) Which of the following is the “owned media” in content marketing?

a) Company website and blog

b) News coverage

c) Paid Google ads

d) Sponsored posts

31 / 45

31) ROI in content marketing refers to:

a) Reach over Internet

b) Rate of Interest

c) Return on Investment

d) Ratio of Impressions

32 / 45

32) Interactive content includes:

a) Radio ads

b) Newspaper articles

c) Quizzes and polls

d) Flyers

33 / 45

33) What does “repurposing content” mean?

a) Deleting old content

b) Using content in multiple formats

c) Copying competitor’s content

d) Writing only one type of content

34 / 45

34) A call-to-action (CTA) in content marketing encourages:

a) Ignoring content

b) Watching TV ads

c) Taking the next step (subscribe, buy, sign up)

d) Printing flyers

35 / 45

35) Video content is most effective on which platform?

a) YouTube

b) Radio

c) Newspapers

d) Billboard

36 / 45

36) User-generated content refers to:

a) Press releases

b) Content created by customers

c) Content written by the company

d) Paid ads

37 / 45

37) Why is consistency important in content marketing?

a) Builds trust and recognition

b) Lowers engagement

c) Confuses audience

d) Wastes time

38 / 45

38) Podcasting in content marketing is effective because:

a) It decreases reach

b) It is expensive only

c) It builds audio connection with audience

d) It ignores storytelling

39 / 45

39) Which content format is best for B2B marketing?

a) Memes

b) Short Instagram reels only

c) TV ads

d) Whitepapers & case studies

40 / 45

40) Which platform is best for professional B2B content?

a) LinkedIn

b) Snapchat

c) TikTok

d) Instagram

41 / 45

41) Ephemeral content refers to:

a) Evergreen blogs

b) Short-lived content like Instagram Stories

c) Research papers

d) Whitepapers

42 / 45

42) Which is an example of visual content marketing?

a) Cold calls

b) Radio jingles

c) TV news

d) Infographics

43 / 45

43) Which of the following is NOT part of content marketing?

a) Infographics

b) TV commercials

c) Podcasts

d) Whitepapers

44 / 45

44) Which is an example of gated content?

a) Free memes

b) E-books requiring email sign-up

c) Open tweets

d) Instagram stories

45 / 45

45) Which of the following is an example of content marketing?

a) Flyers

b) TV Ads

c) Cold calls

d) Blog posts

Your score is

The average score is 0%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D3

1 / 43

1) Which of the following is NOT a Google Ads campaign type?

a) Search

b) SEO

c) Video

d) To create a business plan.

2 / 43

2) Which ad format includes images of products, price, and store name?

a) Shopping Ad

b) Video Ad

c) Display Ad

d) Search Ad

3 / 43

3) In Google Ads, CPC stands for:

a) Click Per Cost

b) Cost Per Click

c) Cost Per Conversion

d) Conversion Per Click

4 / 43

4) Which is the Google Ads remarketing list for those who visited a site but didn’t convert?

a) Standard Remarketing

b) Abandoned Visitors List

c) Custom Remarketing

d) Dynamic Remarketing

5 / 43

5) Which metric shows how often an ad is shown?

a) Conversions

b) CTR

c) CPC

d) Impressions

6 / 43

6) Which campaign type is best for promoting e-commerce products?

a) Display

b) Shopping

c) Video

d) Search

7 / 43

7) The ultimate objective of PPC campaigns is to:

a) Increase impressions

b) Reduce ad budget

c) Generate conversions at optimal cost

d) Increase bounce rate

8 / 43

8) Which bidding strategy focuses on achieving the highest conversion value within budget?

a) Target CPA

b) Maximize Clicks

c) Manual CPC

d) Target ROAS

9 / 43

9) Which Google Ads extension shows a phone number?

a) Sitelink Extension

b) Call Extension

c) Structured Snippet

d) Callout Extension

10 / 43

10) In PPC advertising, the advertiser pays when:

a) To create a business plan.

b) Ad is shared

c) Ad is displayed

d) Ad is clicked

11 / 43

11) In Google Ads, what is Dynamic Search Ads used for?

a) Shopping ads only

b) Display ads only

c) Showing ads based on website content

d) Creating random ads

12 / 43

12) The quality score in Google Ads depends on:

a) Daily budget

b) Campaign duration

c) Bid amount only

d) Ad relevance, CTR, and landing page experience

13 / 43

13) The relevance of an ad to the user’s search query is called:

a) Ad Rank

b) CTR

c) Ad Relevance

d) Ad Position

14 / 43

14) In Google Ads, which metric shows average position of ads?

a) Ad Rank

b) Average CPC

c) CTR

d) Avg. Position

15 / 43

15) In PPC, what is Ad Scheduling used for?

a) Setting ad display times

b) Blocking keywords

c) Increasing CTR

d) Improving ad text

16 / 43

16) What is the benefit of using Responsive Search Ads (RSA)?

a) Ads adjust automatically with best-performing combinations

b) Fixed ad text only

c) Lower quality score

d) Only one headline is allowed

17 / 43

17) Which tool is used for keyword research in Google Ads?

a) Trends

b) Google Analytics

c) Search Console

d) Keyword Planner

18 / 43

18) In Google Ads, what is the maximum number of headlines allowed in RSA?

a) 10

b) 5

c) 20

d) 15

19 / 43

19) In Google Ads, CPM stands for:

a) Cost Per Million

b) Cost Per Thousand Impressions

c) Clicks Per Million

d) Conversion Per Metric

20 / 43

20) Which of the following is NOT a metric in Google Ads?

a) CPM

b) Bounce Rate

c) CTR

d) Equity Shares

21 / 43

21) Which of these is NOT a Google Ads bidding strategy?

a) Target CPA

b) Maximize Clicks

c) PageRank

d) CPM

22 / 43

22) What is a negative keyword used for?

a) To stop ads from showing on irrelevant searches

b) To increase impressions

c) To increase CPC

d) To boost CTR

23 / 43

23) Which metric is used to calculate Cost Per Acquisition (CPA)?

a) Cost ÷ CTR

b) Cost ÷ Conversions

c) Cost ÷ Clicks

d) Cost ÷ Impressions

24 / 43

24) Which report in Google Ads helps identify search terms that triggered your ads?

a) Keyword Report

b) Conversion Report

c) Search Term Report

d) Impression Report

25 / 43

25) The Ad Rank formula is:

a) Impressions × CTR

b) CPC Bid × Quality Score

c) Conversion ÷ Spend

d) Budget ÷ Clicks

26 / 43

26) The default ad rotation setting in Google Ads is:

a) Rotate indefinitely

b) Optimize: Prefer best performing ads

c) Rotate evenly

d) No rotation

27 / 43

27) . In display advertising, banner ads are generally charged on the basis of:

a) CPA only

b) CPC or CPM

c) Flat monthly fee

d) CTR

28 / 43

28) Which of these is NOT an ad extension?

a) Callout

b) Structured Snippet

c) Meta Tag

d) Sitelink

29 / 43

29) Which campaign goal is best for lead generation?

a) Leads

b) Brand awareness

c) App promotion

d) Website traffic

30 / 43

30) What is the main benefit of ad extensions?

a) Block competitor ads

b) Lower impressions

c) Increase ad size and provide more info

d) Reduce CPC

31 / 43

31) In Google Ads, RSA stands for:

a) The Ad Rank formula is:

b) Relevant Search Ads

c) Real-time Search Ads

d) Responsive Search Ads

32 / 43

32) Which keyword match type is most restrictive?

a) Broad Match

b) Negative Match

c) Phrase Match

d) Exact Match

33 / 43

33) Which metric is used to measure how often people click your ad after seeing it?

a) Conversion Rate

b) Bounce Rate

c) CTR

d) CPC

34 / 43

34) Which campaign type shows ads in Gmail?

a) Display

b) Video

c) Shopping

d) Search

35 / 43

35) Which keyword match type shows ads when the query contains the exact phrase?

a) Exact Match

b) Negative Match

c) Broad Match

d) Phrase Match

36 / 43

36) In Google Ads, what does ROAS stand for?

a) Rate of Ad Success

b) Return on Ad Spend

c) Reach of Ad Strategy

d) Revenue of Ad Sales

37 / 43

37) Which bidding strategy is used to maximize the number of clicks within a budget?

a) Target ROAS

b) Maximize Clicks

c) Manual CPC

d) Target CPA

38 / 43

38) Which factor directly influences Ad Rank?

a) Competitor ads

b) Impressions only

c) Budget only

d) Bid amount & Quality Score

39 / 43

39) Which report shows performance by device type?

a) Platform Report

b) Device Report

c) Impression Report

d) User Report

40 / 43

40) In Google Ads, which keyword match type shows ads for synonyms and related searches?

a) Broad Match

b) Negative Match

c) exact Match

d) Phrase Match

41 / 43

41) Which type of targeting allows showing ads to users who previously visited your site?

a) Contextual targeting

b) Remarketing

c) Interest targeting

d) Demographic targeting

42 / 43

42) The formula for CTR (Click Through Rate) is:

a) Conversions ÷ Impressions × 100

b) Clicks ÷ Conversions × 100

c) Clicks ÷ Impressions × 100

d) Impressions ÷ Clicks × 100

43 / 43

43) Which campaign type shows ads on YouTube?

a) Shopping

b) Search

c) Video

d) Display

Your score is

The average score is 0%

Exit

Important Notice:
Once you start the quiz, you will not be able to pause, exit, or restart it. Please ensure you are ready before beginning.

Digital Marketing D4

1 / 45

1) What is keyword stuffing?

a) Overusing keywords unnaturally

b) Ignoring keywords

c) Replacing all words with keywords

d) Using keywords naturally

2 / 45

2) What is the purpose of Google Analytics in SEO?

a) To write meta descriptions

b) To create backlinks

c) To remove keywords

d) To track website traffic and performance

3 / 45

3) What is keyword cannibalization?

a) Using long-tail keywords

b) Targeting multiple pages for the same keyword

c) Buying keywords

d) Ignoring keywords

4 / 45

4) What is the ideal meta title length for SEO?

a) 10–20 characters

b) 200+ characters

c) 30–60 characters

d) 100–150 characters

5 / 45

5) What is the purpose of robots.txt?

a) To manage site speed

b) To block users

c) To improve backlinks

d) To control search engine crawling

6 / 45

6) Which of these can negatively affect SEO?

a) High-quality backlinks

b) Fast-loading pages

c) Proper site structure

d) Duplicate content

7 / 45

7) Which tool is best for analyzing website traffic?

a) Canva

b) Trello

c) Slack

d) Google Analytics

8 / 45

8) What is the main purpose of schema markup?

a) To create backlinks

b) To help search engines understand content better

c) To remove duplicate pages

d) To design websites

9 / 45

9) What is canonicalization in SEO?

a) Creating duplicate content

b) Keyword analysis

c) Choosing a preferred URL for duplicate content

d) Removing meta tags

10 / 45

10) What does SEO stand for?

a) Social Engagement Optimization

b) Search Engine Optimization

c) Search Engine Operation

d) Search Engine Option

11 / 45

11) Which metric measures how long users stay on your site?

a) CPC

b) Dwell time

c) CTR

d) Bounce rate

12 / 45

12) What is the primary goal of SEO?

a) Increase ad spend

b) Improve website ranking on search engines

c) Buy paid traffic

d) Create more social profiles

13 / 45

13) Which is a free SEO tool by Google?

a) SEMrush

b) Ahrefs

c) Moz Pro

d) Google Search Console

14 / 45

14) Which tag improves image SEO?

a) tag

b) <span> tag

c) <br> tag

d) <footer> tag

15 / 45

15) What does CTR mean in SEO?

a) Content Traffic Report

b) Customer Targeting Rate

c) Click Through Rate

d) Conversion Tracking Ratio

16 / 45

16) What is a breadcrumb in SEO?

a) Navigation trail showing website hierarchy

b) Backlink from a blog

c) Meta keyword

d) Broken link

17 / 45

17) Which type of SEO involves optimizing your website’s code, structure, and content?

a) Local SEO

b) On-page SEO

c) Technical SEO

d) Off-page SEO

18 / 45

18) Which is an example of off-page SEO?

a) Guest posting

b) Internal linking

c) Meta description writing

d) Title optimization

19 / 45

19) What is bounce rate?

a) Visitors clicking many links

b) Visitors filling forms

c) Visitors leaving after viewing one page

d) isitors clicking many links

20 / 45

20) What does mobile-first indexing mean?

a) Only mobile apps are indexed

b) Desktop version is prioritized

c) Mobile keywords are ignored

d) Mobile version is prioritized for indexing

21 / 45

21) Which is a core web vital?

a) Guest posts

b) Largest Contentful Paint (LCP)

c) Paid advertising

d) Meta keywords

22 / 45

22) What does SERP stand for?

a) Search Engagement Report Page

b) Search Engine Results Page

c) Search Engine Ranking Page

d) Social Engagement Results Page

23 / 45

23) What is a sitemap used for?

a) To store user data

b) To host advertisements

c) To create site content

d) To guide search engines in crawling a site

24 / 45

24) Which tag is essential for SEO?

a) <footer>

b) <span>

c) <div>

25 / 45

25) What is an XML sitemap?

a) A visual site map for users

b) A code-based map for search engines

c) A social sharing link

d) A paid tool

26 / 45

26) What is the ideal keyword density for SEO?

a) No keywords needed

b) 1–2%

c) 30–40%

d) 10–20%

27 / 45

27) Which is NOT a ranking factor in Google?

a) Mobile-friendliness

b) Quality content

c) Page load speed

d) Number of social media followers

28 / 45

28) Which tool is used for keyword research?

a) Photoshop

b) Ahrefs

c) WordPad

d) Dropbox

29 / 45

29) Which algorithm update focuses on content quality?

a) Pigeon

b) Penguin

c) Panda

d) Hummingbird

30 / 45

30) What is anchor text?

a) Clickable text in a hyperlink

b) A meta description

c) Text inside the image tag

d) Text around a video

31 / 45

31) Which of the following is a search engine?

a) Bing

b) Facebook

c) WhatsApp

d) Instagram

32 / 45

32) What is a nofollow link?

a) A broken link

b) A link ignored by search engines for ranking

c) A link that passes SEO value

d) A paid link

33 / 45

33) Which Google tool shows website indexing issues?

a) Google Docs

b) Google Drive

c) Google Analytics

d) Google Search Console

34 / 45

34) What is the role of LSI keywords?

a) To provide related keywords for context

b) To remove duplicate keywordsv

c) To spam content

d) To add irrelevant keywords

35 / 45

35) Which of these affects local SEO the most?

a) TV advertisements

b) Google Business Profile

c) PPC campaigns

d) Email marketing

36 / 45

36) What is a backlink?

a) A broken link

b) A footer link

c) A link to your own internal page

d) A link pointing to your website from another website

37 / 45

37) What is a 301 redirect?

a) Temporary redirect

b) Permanent redirect

c) Broken link

d) Canonical tag

38 / 45

38) Which keyword type is most specific?

a) Exact match keywords

b) Broad keywords

c) Short-tail keywords

d) Long-tail keywords

39 / 45

39) What is Google’s E-A-T principle?

a) Expertise, Authoritativeness, Trustworthiness

b) External Anchor Tag

c) Easy-Access-Tracking

d) Engine Algorithm Test

40 / 45

40) What is the importance of HTTPS in SEO?

a) It makes the website slower

b) It increases ad revenue

c) It improves security and is a ranking factor

d) It replaces keywords

41 / 45

41) Which of the following is a black-hat SEO technique?

a) Guest blogging

b) Fast loading pages

c) Cloaking

d) Mobile optimization

42 / 45

42) What does DA stand for in SEO?

a) Digital Ads

b) Domain Authority

c) Data Analytics

d) Domain Analysis

43 / 45

43) What is a featured snippet?

a) A short summary displayed on top of search results

b) A paid ad on Google

c) A keyword tool

d) A website’s footer text

44 / 45

44) Which of these is an on-page SEO factor?

a) Guest Posts

b) Page Speed

c) Backlinks

d) Social Shares

45 / 45

45) Which factor directly affects site speed?

a) Guest posts

b) Image compression

c) Social media posts

d) Number of followers

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Digital Marketing D5

1 / 46

1) Which feature helps advertisers show ads to people similar to their customers?

a) Core Audience

b) Lookalike Audience

c) Custom Audience

d) Saved Audience

2 / 46

2) Which targeting option allows advertisers to show ads to people who visited their website?

a) Saved Audience

b) Core Audience

c) Custom Audience

d) Lookalike Audience

3 / 46

3) Which type of ad is designed to collect user information like name and email?

a) Conversion Ads

b) Lead Generation Ads

c) Traffic Ads

d) Awareness Ads

4 / 46

4) Which metric measures how often the same person sees an ad?

a) CTR

b) Impressions

c) Reach

d) Frequency

5 / 46

5) Which campaign objective is best for brand awareness?

a) Conversions

b) Engagement

c) Awareness

d) Traffic

6 / 46

6) Which Meta Ads objective is used to get more messages on WhatsApp or Messenger?

a) Awareness

b) engagement

c) Traffic

d) Messages

7 / 46

7) What is the recommended aspect ratio for Instagram Story ads?

a) 9:16

b) 4:3

c) 16:9

d) 1:1

8 / 46

8) What is the default placement setting in Meta Ads?

a) Automatic Placements

b) Story Only

c) Manual Placements

d) Feed Only

9 / 46

9) Which bidding option is used when advertisers want to spend the full budget and get the lowest cost per result?

a) Target ROAS

b) Cost Cap

c) Lowest Cost

d) Bid Cap

10 / 46

10) What does CTR stand for?

a) conversion To Reach

b) Click Through Rate

c) Cost To Revenue

d) Campaign Target Result

11 / 46

11) What is the main objective of Meta Ads?

a) Email marketing

b) Paid traffic and conversions

c) Website design

d) Organic reach

12 / 46

12) Which of these is NOT a metric in Meta Ads?

a) Reach

b) Manufacturing

c) Impressions

d) Engagement

13 / 46

13) Which is the last step in setting up a Meta Ads campaign?

a) Selecting campaign objective

b) Choosing audience

c) Setting budget and schedule

d) Publishing the ad

14 / 46

14) Which is an example of an Engagement ad?

a) Page Likes Ad

b) Conversion Ad

c) Store Traffic Ad

d) Website Traffic Ad

15 / 46

15) Which type of bidding strategy allows advertisers to set a maximum cost per action?

a) Lowest Cost

b) Cost Cap

c) Target ROAS

d) Bid Cap

16 / 46

16) Which metric shows the percentage of people who saw the ad and clicked?

a) Reach

b) CTR

c) CPC

d) Impressions

17 / 46

17) What does Meta Ads primarily include?

a) LinkedIn Ads

b) Facebook Ads

c) Both A and B

d) Instagram Ads

18 / 46

18) What does Reach mean in Meta Ads?

a) Total number of times an ad is displayed

b) Total clicks on an ad

c) Number of unique users who saw the ad

d) Conversion rate

19 / 46

19) Which bidding strategy helps maximize purchase value?

a) Lowest Cost

b) Bid Cap

c) Target ROAS

d) Cost Cap

20 / 46

20) What does CPC stand for in Meta Ads?

a) Cost Per Campaign

b) Clicks Per Conversion

c) Campaign Per Cost

d) Cost Per Click

21 / 46

21) What is an affiliate dashboard used for?

a) Keyword planning

b) Tracking clicks, conversions, and earnings

c) Posting social content

d) Designing creatives

22 / 46

22) Which metric measures the amount spent divided by the number of results achieved?

a) CPA

b) CPM

c) ROI

d) CTR

23 / 46

23) Which of these is NOT a Meta Ads objective?

a) Awareness

b) Conversion

c) Consideration

d) Manufacturing

24 / 46

24) Which campaign objective is used to increase sales on an e-commerce website?

a) Engagement

b) Conversions

c) Traffic

d) Awareness

25 / 46

25) Which Meta Ads feature helps track actions taken on a website after clicking an ad?

a) Analytics

b) Pixels

c) Tracking Codes

d) Cookies

26 / 46

26) What does Audience Overlap mean in Meta Ads?

a) Audience size is too small

b) Two audiences having similar people

c) Audience does not match targeting

d) Irrelevant audience selection

27 / 46

27) What is the purpose of A/B testing in Meta Ads?

a) To design creative graphics

b) To increase followers

c) To compare two ad variations

d) To improve website design

28 / 46

28) Which metric calculates the revenue generated divided by ad spend?

a) CTR

b) CPA

c) ROI

d) ROAS

29 / 46

29) What does CPM stand for?

a) Campaign Per Marketing

b) Cost Per Metric

c) Cost Per Mile (1000 impressions)

d) Cost Per Million

30 / 46

30) Which campaign objective is used to increase visits to a physical store?

a) Messages

b) Conversions

c) Awareness

d) Store Traffic

31 / 46

31) Which placement is available only on Facebook?

a) News Feed

b) Explore

c) Audience Network

d) Instagram Stories

32 / 46

32) Which placement is exclusive to Instagram?

a) Messenger

b) Feed

c) Stories

d) Right Column

33 / 46

33) Which is the best ad format for showcasing a product catalog?

a) Video

b) collection

c) Carousel

d) Story

34 / 46

34) Which tool is required to install Meta Pixel on a website?

a) Google Tag Manager

b) Trello

c) Canva

d) Photoshop

35 / 46

35) Which metric measures the number of times an ad is shown?

a) CTR

b) Impressions

c) Reach

d) CPC

36 / 46

36) Which metric indicates how much revenue is made compared to cost?

a) CPC

b) CPA

c) ROI

d) CTR

37 / 46

37) What does ROAS stand for?

a) Return On Advertising Spend

b) Rate Of Audience Size

c) Revenue On Ad Strategy

d) Reach Of Ad Strategy

38 / 46

38) Which type of ad appears within users’ Facebook or Instagram feed?

a) In-feed Ads

b) Search Ads

c) Native Ads

d) Display Ads

39 / 46

39) Which metric shows the average amount spent for each click?

a) CPA

b) CPC

c) ROI

d) CPM

40 / 46

40) Which section of Meta Ads Manager shows ad performance data?

a) Reports

b) Analytics Tab

c) Dashboard

d) Campaign Manager

41 / 46

41) What is the minimum daily budget recommended for Meta Ads?

a) ₹50

b) ₹500

c) ₹100

d) ₹10

42 / 46

42) Which platform manages Facebook and Instagram ads?

a) Meta Ads Manager

b) Google Ads Manager

c) Canva

d) HubSpot

43 / 46

43) Which Meta Ads format allows multiple images or videos in a single ad?

a) Story

b) Carousel

c) Collection

d) Feed

44 / 46

44) Which type of audience is created from existing customer data?

a) Saved Audience

b) Custom Audience

c) Lookalike Audience

d) Core Audience

45 / 46

45) Which is the ideal length for a video ad on Facebook/Instagram?

a) 2–3 minutes

b) 5–10 minutes

c) 1 hour

d) 15–30 seconds

46 / 46

46) Which ad format is best for storytelling with a short duration?

a) Banner Ads

b) Collection Ads

c) Carousel Ads

d) Story Ads

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Digital Marketing D6

1 / 44

1) What is cookie duration in Affiliate Marketing?

a) Time period the affiliate link tracks sales

b) Time for ad approval

c) Influencer payment duration

d) Browser cache time

2 / 44

2) Which factor increases influencer credibility?v

a) Posting too many ads

b) Fake followers

c) No disclosure

d) High engagement and authentic audience

3 / 44

3) What is a nano-influencer?

a) An influencer with 10–100 followers

b) An influencer with 100–10,000 followers

c) A celebrity influencer

d) A paid advertiser

4 / 44

4) What is EPC in affiliate marketing?

a) Engagement Per Campaign

b) Every Purchase Commission

c) Estimated Product Cost

d) Earnings Per Click

5 / 44

5) What is Influencer Marketing?

a) Affiliate partnership only

b) Paid advertising

c) SEO technique

d) Using influential people to promote products

6 / 44

6) What is the difference between influencer and affiliate marketing?

a) Both are the same

b) Affiliate is free; influencer is paid

c) Influencer is about promotion; affiliate is about sales commissions

d) Influencer is only for Instagram

7 / 44

7) What is an exclusive influencer deal?

a) Affiliate program with no payment

b) Paid ads by many influencers

c) Special collaboration where only one influencer promotes a product

d) Discount only

8 / 44

8) What is recurring commission in Affiliate Marketing?

a) one-time payment

b) Monthly influencer fee

c) Commission for every repeated purchase by referred customer

d) Bonus for high sales

9 / 44

9) Which tool helps in finding influencers?

a) Canva

b) BuzzSumo

c) Dropbox

d) Photoshop

10 / 44

10) Which platform is most used for Influencer Marketing?

a) LinkedIn

b) Instagram

c) Pinterest

d) Snapchat

11 / 44

11) What is the average commission range in Affiliate Marketing?

a) 5–30%

b) 1–5%

c) 40–70%

d) 90–100%

12 / 44

12) Which platform is widely used for Affiliate Marketing?

a) Instagram

b) TikTok

c) Amazon Associates

d) Clubhouse

13 / 44

13) What does ROI stand for?

a) Revenue on Interaction

b) Rate of Influence

c) Return on Investment

d) Reach of Influence

14 / 44

14) Who is an influencer?

a) A person with influence over an audience

b) Only celebrities

c) SEO expert

d) A brand owner

15 / 44

15) What does CTR mean in affiliate marketing?

a) Click Through Rate

b) Cost Tracking Report

c) Conversion Tracking Revenue

d) Customer Traffic Ratio

16 / 44

16) What is the purpose of an affiliate ID?

a) To design creatives

b) To rank in SEO

c) To increase engagement

d) To uniquely identify each affiliate for tracking

17 / 44

17) What is a micro-influencer?

a) An influencer with 1K–100K followers

b) An affiliate marketer

c) A blogger only

d) An influencer with 1M+ followers

18 / 44

18) What is an affiliate disclosure statement?

a) Statement informing users about affiliate links

b) Hiding affiliate links

c) Link shortening

d) Boosting sales

19 / 44

19) What is two-tier affiliate marketing?

a) Cookie-free marketing

b) A type of influencer payment

c) One-time commission

d) Earning commission for your referrals' sales

20 / 44

20) What is a common payment model in Affiliate Marketing?

a) CPM

b) CPC

c) CPA

d) CPI

21 / 44

21) What is influencer whitelisting?

a) Blocking fake influencers

b) Allowing brands to run ads through influencer's account

c) Paid ads for affiliates

d) Deleting old campaigns

22 / 44

22) what is brand ambassador marketing?

a) Paid ads only

b) Discount campaign

c) Long-term collaboration with influencers to represent a brand

d) Affiliate one-time deal

23 / 44

23) Which metric shows how much an affiliate earns per sale?

a) CTR

b) CPA

c) CPC

d) EPC

24 / 44

24) What is the main goal of Affiliate Marketing?

a) Increase social followers

b) Generate sales or leads

c) Create viral videos

d) Boost page likes

25 / 44

25) What is the average ROI for influencer marketing campaigns?

a) $1: $5 ROI

b) $1: $20 ROI

c) $1: $50 ROI

d) $1: $1 ROI

26 / 44

26) Which niche is highly profitable in affiliate marketing?

a) Empty niche

b) Health & Wellness

c) Random blogging

d) Unrelated memes

27 / 44

27) What is a CPA network?

a) Affiliate platform connecting advertisers & affiliates

b) SEO ranking tool

c) Cost Per Application network

d) A content hosting site

28 / 44

28) What is the main risk in Influencer Marketing?

a) Guaranteed sales

b) No investment

c) Free promotion

d) Authenticity and fake followers

29 / 44

29) Which is a popular affiliate program?

a) Amazon Associates

b) Netflix Program

c) Instagram Ads

d) Google AdSense

30 / 44

30) What is the key element of affiliate tracking?

a) Backlinks

b) SEO only

c) Cookies or tracking pixels

d) Pop-up ads

31 / 44

31) What is a commission payout threshold?

a) Minimum sales before receiving payment

b) Minimum number of clicks

c) Time taken to approve content

d) Ad budget limit

32 / 44

32) Which factor improves affiliate conversion rates?

a) Fake clicks

b) No product description

c) High-quality content and targeted offers

d) Irrelevant audience

33 / 44

33) What is the main benefit of influencer seeding?

a) Sending free products to influencers for exposure

b) Boosting CPC

c) Paying influencers per click

d) Hiding campaigns

34 / 44

34) What is an affiliate network?

a) A group of influencers

b) A social media group

c) A payment gateway

d) A platform connecting affiliates with brands

35 / 44

35) What is a deep link in affiliate marketing?

a) A hidden tracking pixel

b) A homepage only link

c) A link directing to a specific product page

d) A broken link

36 / 44

36) What does FTC require for influencer marketing?

a) To delete ads

b) Disclosure of sponsored content

c) Nothing

d) To increase CPC

37 / 44

37) Which type of content is most effective for influencer campaigns?

a) Video & authentic reviews

b) Text only

c) Random posts

d) Hidden links

38 / 44

38) What is the main advantage of Influencer Marketing?

a) Guaranteed viral content

b) Higher organic ranking

c) Free advertising

d) Authentic promotion through trusted individuals

39 / 44

39) What is the first step in starting affiliate marketing?

a) Join an affiliate program

b) Buy expensive ads

c) Hire influencers

d) Remove all keywords

40 / 44

40) What is Affiliate Marketing?

a) Paid ads on Facebook

b) Free product promotion

c) Earning a commission for promoting other people's products

d) Paying influencers per post

41 / 44

41) What is a hybrid influencer campaign?v

a) SEO + Paid ads

b) Organic campaigns

c) Only free promotions

d) Combination of affiliate commission and flat fee

42 / 44

42) Which factor increases affiliate success?

a) Relevant audience and strong niche

b) No follow-up

c) Low-quality products

d) Fake engagement

43 / 44

43) Which metric is crucial in Influencer Marketing?

a) Bounce Rate

b) Engagement Rate

c) DA/PA

d) CPC

44 / 44

44) What is the purpose of a unique affiliate link?

a) To improve SEO

b) To track sales generated by an affiliate

c) To increase social media followers

d) To boost ad CPC

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Digital Marketing D7

1 / 45

1) Which metric measures the cost of acquiring a customer?

a) CAC

b) ROI

c) CLV

d) CPA

2 / 45

2) What does “organic traffic” refer to?

a) Traffic from referrals

b) traffic from unpaid search results

c) Traffic from paid ads

d) Traffic from social media

3 / 45

3) What does CTR stand for in digital marketing?

a) Click Through Rate

b) Cost To Revenue

c) Conversion Tracking Ratio

d) Campaign Traffic Report

4 / 45

4) What does segmentation in analytics mean?

a) Splitting a website into pages

b) Blocking specific users

c) Dividing content into categories

d) Dividing website traffic into groups based on characteristics

5 / 45

5) What is the main purpose of UTM parameters in URLs?

a) To increase search engine rankings

b) To prevent hacking attacks

c) To track the effectiveness of marketing campaigns

d) To improve website loading speed

6 / 45

6) Which metric shows how much revenue is generated for every dollar spent on advertising?

a) ROI

b) CTR

c) CPC

d) ROAS

7 / 45

7) What is the purpose of setting goals in Google Analytics?

a) To improve design quality

b) . To increase website speed

c) To measure how well a website fulfills target objectives

d) To create ad campaigns

8 / 45

8) What does Google Analytics primarily track?

a) TV advertisements

b) Print media performance

c) website traffic and user behavior

d) Offline sales

9 / 45

9) Which metric indicates the number of pages viewed per session?

a) Page Views

b) Bounce Rate

c) Conversion Rate

d) Pages/Session

10 / 45

10) Which type of analytics focuses on predicting future trends?

a) Diagnostic Analytics

b) Prescriptive Analytics

c) Predictive Analytics

d) Descriptive Analytics

11 / 45

11) Which of the following is NOT a KPI in digital marketing analytics?

a) Bounce Rate

b) Click Through Rate

c) Conversion Rate

d) Font Size

12 / 45

12) What is “exit rate” in Google Analytics?

a) The percentage of users who revisit a page

b) The number of users leaving the website overall

c) The number of broken links on a site

d) The percentage of users who leave from a specific page

13 / 45

13) Which of the following is a qualitative data collection method?

a) Heatmaps

b) All of the above

c) Interviews

d) Surveys

14 / 45

14) What is a “bounce rate” in web analytics?

a) Percentage of visitors who immediately leave the site after viewing one page

b) Number of users who revisit a site within a month

c) Average time a user spends on the website

d) Percentage of users who complete a purchase

15 / 45

15) Which of the following is an example of a conversion?

a) A user refreshing a page

b) A visitor leaving a site

c) A visitor completing a purchase

d) A user clicking on a broken link

16 / 45

16) What does ROI stand for?

a) Ratio of Income

b) Return on Investment

c) Rate of Interaction

d) Reach of Impressions

17 / 45

17) What does CPC stand for?

a) Cost Per Click

b) Campaign Performance Count

c) Cost Per Conversion

d) Clicks Per Campaign

18 / 45

18) Which platform provides built-in analytics for monitoring post engagement?

a) MS Excel

b) instagram Insights

c) Photoshop

d) Google Docs

19 / 45

19) Which of the following is an example of an event in Google Analytics?

a) A user scrolling a page

b) A user watching a video

c) A user clicking a button

d) All of the above

20 / 45

20) Which type of goal in Google Analytics measures user engagement?

a) Duration Goals

b) Destination Goals

c) Event Goals

d) Pages/Screens per Session Goals

21 / 45

21) What does CPA stand for in digital marketing?

a) Campaign Profit Analysis

b) Cost Per Action/Acquisition

c) Conversion Performance Analysis

d) Clicks Per Ad

22 / 45

22) Which metric shows the percentage of users who left a site after viewing only one page?

a) Click Through Rate

b) Bounce Rate

c) Conversion Rate

d) Exit Rate

23 / 45

23) Which report in Google Analytics shows the devices users use?

a) Audience Report

b) Behavior Report

c) Conversion Report

d) Acquisition Report

24 / 45

24) what is the purpose of Google Tag Manager?

a) To design ads

b) To manage and deploy marketing tags on a website without coding

c) To create social media campaigns

d) To send automated emails

25 / 45

25) Which Google Analytics report shows how users found a website?

a) Behavior Report

b) Audience Report

c) Acquisition Report

d) Conversions Report

26 / 45

26) What is the role of A/B testing in digital marketing?

a) To evaluate server performance

b) To compare two versions of a webpage or campaign to see which performs better

c) To measure website speed

d) To test mobile applications

27 / 45

27) What is “page views” in web analytics?

a) The total number of times a page is loaded or reloaded

b) The number of purchases made on a page

c) The number of clicks on a page

d) The number of unique visitors to a page

28 / 45

28) Which tool provides insights into how users interact with your website?

a) . Crazy Egg

b) Google Analytics

c) Hotjar

d) All of the above

29 / 45

29) What is a “heatmap” used for in web analytics?

a) To show where users click and scroll on a webpage

b) To monitor website speed

c) To measure the conversion rate

d) To track the bounce rate of a site

30 / 45

30) What does CLV stand for in marketing analytics?

a) Customer Lifetime Value

b) Click Level Verification

c) Conversion Log Value

d) campaign Level View

31 / 45

31) Which metric measures how many users completed a purchase after clicking an ad?

a) CPA

b) ROI

c) CTR

d) Conversion Rate

32 / 45

32) Which type of analytics explains why something happened?

a) Prescriptive Analytics

b) Predictive Analytics

c) Diagnostic Analytics

d) Descriptive Analytics

33 / 45

33) What does KPI stand for?

a) Key Process Integration

b) Key Performance Indicator

c) Known Profit Indicator

d) Knowledge Performance Index

34 / 45

34) What is a dashboard in digital analytics?

a) A page design tool

b) A video editing tool

c) A car’s control panel

d) A visual representation of key performance metrics

35 / 45

35) Which type of analytics suggests actions to achieve desired outcomes?

a) Descriptive Analytics

b) Predictive Analytics

c) Diagnostic Analytics

d) Prescriptive Analytics

36 / 45

36) In web analytics, what does “average session duration” indicate?

a) The number of users on a page at one time

b) The total time a user spends on the website during a session

c) The time a user spends on social media

d) The time it takes for a page to load

37 / 45

37) Which report in Google Analytics shows the geographic locations of users?

a) Audience Report

b) Acquisition Report

c) Behavior Report

d) Conversions Report

38 / 45

38) Which of the following tools is used for tracking website traffic and performance?

a) SEMrush

b) . Canva

c) Google Analytics

d) Mailchimp

39 / 45

39) Which tool helps track email marketing campaign performance?

a) Canva

b) Photoshop

c) Hotjar

d) Mailchimp

40 / 45

40) Which of the following metrics indicates how many users completed a desired action on a website?

a) Conversion Rate

b) Bounce Rate

c) Page Views

d) Session Duration

41 / 45

41) Which of the following is a quantitative metric in web analytics?

a) Heatmaps

b) Page Views

c) Interviews

d) User feedback

42 / 45

42) Which of the following is NOT a web analytics tool?

a) MS Paint

b) Google Analytics

c) Hotjar

d) Adobe Analytics

43 / 45

43) What does CPM stand for in digital advertising?

a) Conversion Performance Metric

b) Cost Per Minute

c) Cost Per Million

d) Cost Per Thousand Impressions

44 / 45

44) what does “impression” mean in digital advertising?

a) When a user clicks on an ad

b) When a user hovers over an ad

c) When an ad generates a sale

d) When an ad is displayed to a user

45 / 45

45) Which of the following is NOT tracked in Google Analytics by default?

a) Clicks on External Links

b) Time on Site

c) User Age and Gender

d) Page Views

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